brandcameo

What to Expect When You're Expecting? A Movie and Sam's Club Deal

Posted by Dale Buss on March 23, 2012 05:05 PM

Most authors are content to toil away on their work just hoping for commercial success in the conventional sense. Getting a book published would be nice, for instance. But a select few have created not only tomes but also expertise, a niche, a media presence and a brand that they can take to the bank in all sorts of different ways.

J.K. Rowling created that sort of property with the Harry Potter books. And Heidi Murkoff is a virtual best friend to legions of pregnant (especially first-time) moms thanks to the What to Expect When You're Expecting series, whose flagship title is now in its fourth edition.

A movie of the same title is due out on May 18th, starring Jennifer Lopez, Cameron Diaz, Elizabeth Banks, Matthew Morrison, Anna Kendrick, and Chace Crawford (watch preview clips above and below). And in another extension of the What to Expect brand, mass merchandiser Sam's Club has produced a line of WTE-branded baby products, while Murkoff has signed on to write for every issue of Sam's new bimonthly magazine.Continue reading...

mom's the word

Babble On: Disney Acquires Babble.com, its Blogging Parents and Critics

Posted by Sheila Shayon on November 15, 2011 01:05 PM

Disney is acquiring Babble Media, whose New York-based parenting website Babble.com and vocal community features web savvy, hipster-leaning and well-connected parents not unlike its co-founders.

Babble was launched by Nerve Media in 2006, which made a splash with Nerve.com, a website focused on sex, relationships and culture by husband-and-wife team Rufus Griscom and Alisa Volkman. They even spun a book out of the site's content with The Big Bang: Nerve's Guide to the New Sexual Universe, Sex Etiquette, and Full Frontal Fiction

Babble.com was named by TIME as one of the 50 Best Websites of 2010 and by Forbes as one of the Top 100 Websites for Women. A stable of 200-plus mom bloggers contribute fare in the usual range of parenting topics including pregnancy, child care, health, food and family activities, as well as lifestyle topics including home, fashion and family products. Which is all well and good, but will they live happily ever after in Disney's world?Continue reading...

rebranding

The Knot Rebrands

Posted by Sheila Shayon on June 23, 2011 11:00 AM

It's come a long way, baby.

The Knot, which began as an online wedding brand in 1996 from business partners David Liu, Carley Roney, Rob Fassino, and Michael Wolfson, is rebranding as XO Group Inc., short for hugs and kisses, as it expands its franchise even further.

The premier destination for all things weddings, nesting and babies, is changing its common stock listing is to the New York Stock Exchange (NYSE) from Nasdaq, starting June 28 under the new trading symbol XOXO.Continue reading...

brand extensions

High Chair a Low Point For BabyBjorn?

Posted by Abe Sauer on June 8, 2011 10:00 PM

BabyBjorn, the baby carrier brand everyone loves to paint with the Yuppie label (but which non-Yuppie parents still swear by) has a new brand extension, high chairs.

The sensible new direction results in a new $300 chair that the brand swears is worth the price. Why? Technology, baby!Continue reading...

app watch

Special Delivery: Enfamil's ExpectingBaby App

Posted by Sheila Shayon on May 27, 2011 11:00 AM

Being pregnant just became a little easier thanks to a new iPhone app, ExpectingBaby, just released by Mead Johnson, maker of Enfamil infant formula.

Moms-to-be can track their nine month journey with customized week-by-week updates on a child’s development through photos, updates and pregnancy milestones via Facebook, Twitter and email.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements