sip on this

Is Dumb Starbucks Brewhaha a Tempest In a Teapot? (Update: Mystery Solved)

Posted by Abe Sauer on February 10, 2014 02:47 PM

Not since The North Face sued The South Butt has the world seen a case pitting the free speech right of parody against the rights of a trademark holder.

Dumb Iced Coffee, Dumb Frappuccinos and Dumb Brewed Coffee—with the option of picking up a disc of the latest Dumb Jazz Standards—are just a few of the products awaiting customers at the new Los Feliz, Calif. cafe, "Dumb Starbucks." Is it a real thing or an an artist's statement about Starbucks? And if it is the latter, does the artist know it's 2014 and not 2004?

Customers waited for hours over the weekend to sip on free Dumb Iced Coffee and Dumb Frappuccinos in the curious "Dumb Starbucks," its interior decorated to match a typical Starbucks, with a "Dumb" menu and all. But the new shop situated next to a laundromat in a Los Angeles neighborhood was sure to make clear that it is not in fact a Starbucks. According to a posted FAQ statement, the cafe-as-art says, "Dumb Starbucks is not affiliated in any way with Starbucks Corporation. We are simply using their name and logo for marketing purposes."Continue reading...

London 2012

London 2012: Fauxlympics Champ Nike Finds Greatness in China Weibolympics

Posted by Abe Sauer on August 13, 2012 01:01 PM

Nike closed out the London 2012 Olympics in China with a gold medal ambush marketing performance that parlayed its Find Your Greatness fauxlympics stunt to new heights.

We already noted how Nike retooled its campaign for China's star hurdler Liu Xiang after the former gold medalist imploded in the first few steps of a preliminary race. 

Now, Nike has used the same format — inspirational message superimposed on a photo — to suggest its support for many of China's star Olympic athletes, whether the Swoosh sponsored them or not. Goodness Gracious, Greatness Wall of China!Continue reading...

viral buzz

Viral Video Buzz: Fotoshop by Adobé

Posted by Michael Waltzer on January 13, 2012 12:41 PM

"This commercial isn't real, neither are society's standards of beauty." Fotoshop by Adobé, posted on Vimeo only four days ago, now boasts over 2.3 million views (and more than 900,000 on Rosten's YouTube channel). 

The fake infomercial, created by California-based filmmaker Jesse Rosten, advertises a high end cosmetic beauty product, the so-called Fotoshop by Adobé, that purports to erase wrinkles and such with Photoshop-like results.

An ingenious spoof on those FTC-riling claims by some overly zealous beauty marketers, it pokes fun at the transforming of models into someone completely unrecognizable.Continue reading...

viral buzz

Viral Video Watch: The Muppets Take (er, Fake) Hollywood

Posted by Michael Waltzer on June 20, 2011 05:45 PM

"Is this another Muppet trailer parody? Why don't we just show a real trailer? I mean, what are we hiding? Did we make the movie in Swedish or something?" says Jason Segel in Being Green — the third (and final?) fake trailer for The Muppets movie (above), this time parodying the new Green Lantern movie.

Just two days after its release, there's finally an official trailer for the new Muppet movie.Continue reading...

brand survivors

May the Farce Be With You

Posted by Michael Waltzer on April 12, 2011 03:30 PM

Usually when a brand takes off, it is in earnest. But sometimes it has many half-lives in hilarity. When it comes to satire, Star Wars is a deathless brand.

A new video has surfaced from YouTube’s Sneaky Zebra Channel. Based out of the UK, the channel says it is dedicated to creating awesome action and comedy films, and then getting them to go viral.

The latest of their creations to take off? A parody of the “I’m a PC, and Windows was my idea” campaign, but Star Wars-branded. Yup, there’s still gas in the tank on the Star Wars satirical vehicle.Continue reading...

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