sip on this
Posted by Dale Buss on September 10, 2013 06:29 PM
Maybe it's the result of the unrelenting slide in conventional soft-drink sales. Or maybe the serendipitous byproduct of PepsiCo CEO Indra Nooyi's strategy for integrating snacking and refreshment experiences that used to be separate. But the company is coming up with more interesting sensory mashups these days.
For example, PepsiCo is seeking to patent a method of encapsulating scents within beverage packaging to entice US consumers with "favorable aromas" before they drink the beverage, according to BeverageDaily.com. The "aroma delivery system" would use one or more compounds encapsulated in gelatine capsules that are broken when a drink container is opened, the publication said.
"Consumers evaluate many products by the aroma emitted from the product or the container in which the product is made available," wrote the inventors in the patent, which was filed last year and published earlier this year. "Edible products, such as juices and coffee, are expected to have a fresh aroma that replicates or evokes memory of the epxected flavor of the product."Continue reading...
Posted by Mark J. Miller on May 27, 2013 03:17 PM
Colgate-Palmolive has a significant stake in the world's oral hygiene market, with such toothpaste brands like Colgate, Elmex and Dentaguard, not to mention that the company accounts for one-third of the world's toothbrush sales.
That number should go up if a U.S. patent that it applied for back in October gets approved. The innovation, “a new toothbrush that releases chemicals straight into your mouth as you brush,” could net the company an additional $330 million—and that's only for one "flavor."
The special paste would allow consumers to have such things as caffeine come to them through their toothpaste in the morning rather than waiting a few more minutes to get through a cup of joe. The flavoring would come through the toothpaste via a patch attached to the back of a specially designed toothbrush.Continue reading...
Posted by Mark J. Miller on January 17, 2013 03:01 PM
The Keebler Elves may make some fine crackers and cookies inside their massive treehouse, but Kraft Foods is hoping to force the Kellogg-owned Keebler and Sandies to find a new way to keep their products from going stale.
Kraft filed suit in Chicago federal court Wednesday with the claim that Kellogg “improperly uses one of its patents,” Reuters reported.
The dispute stems from the resealable packaging that Kellogg uses (and customers like). Kraft claims it's too similar to its “Snack ‘n Seal” packaging.
Another food packaging design dispute is moving through the Chicago federal court system. An inventor took H.J. Heinz Co. to court last summer claiming that the company's “Dip & Squeeze” packaging too closely resembled his patented design.
Kellogg and Kraft may be competing on another front this week as well.Continue reading...
brand vs. brand
Posted by Shirley Brady on June 27, 2012 03:56 PM
A U.S. District Judge has halted U.S. sales against Samsung's Galaxy Tab 10.1, approving Apple's request for a preliminary injunction in the U.S. against the device's sale based on Apple's claim it infringles on an iPad-related patent. As Mashable notes, "this ruling only affects Samsung's older 10-inch tablet, the Galaxy Tab 10.1. It does not affect the updated Tab 10.1 II, which was unveiled in May 2012."
Samsung's Galaxy Tab 10.1 launch campaign a year ago took a swipe at the iPad for shunning Flash (see below). According to IDC figures, the iPad had a 54.7% market share in Q4 2011 vs. Samsung's 5.8% share for its tablet range.Continue reading...
Posted by Dale Buss on April 13, 2012 09:01 AM
AB InBev trying to make Budweiser the "Coke of beers."
Apple plays offense and defense in patent fights as it rejects e-book collusion charge.
Beef Products struggles to survive "pink slime" furor.
Best Buy probes ex-CEO relationship with female subordinate.
BrightSource Energy action highlights difficulties of solar market.
Carrefour lowers prices to aid sales.
Google preserves cash and control with two-for-one stock spit. Continue reading...
Posted by Mark J. Miller on March 23, 2012 02:05 PM
Tattoos are far more socially acceptable now than they were a few decades ago and some brilliant mind at Nokia saw this as an opportunity for the company: Why not tap into the vast body-art marketplace out there with some cool technology?
The idea is that the tattoo and a user’s phone could communicate with each other so that when the person gets a call, text, email, or whatever, he or she could feel a little buzz in the tattoo.
Nokia (according to CNET) filed for a patent with the U.S. Patent and Trademark Office last September to use magnetic waves to create the effect, which could also produce an invisible tattoo, apparently, if the person wasn’t interested in sticking Mom on his or her shoulder or a scene from “Where the Wild Things Are” across his or her back.Continue reading...
tech in the spotlight
Posted by Abe Sauer on July 28, 2011 12:00 PM
NPR's Planet Money team has produced a story for sister public radio program This American Life that simply must be listened to.
Titled "When Patents Attack," the segment is a searing look at the world of "patent trolling," the practice of leveraging patents to sue one's way to profits against start-ups and huge companies alike.
The show singled out one patent "troll" in particular, Intellectual Ventures. Not surprisingly, Intellectual Ventures has fired back.Continue reading...
brand vs. brand
Posted by Mark J. Miller on July 19, 2011 02:00 PM
When Christopher McDougall’s excellent Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen hit bookshelves back in 2009, the running world and general public was suddenly turned onto a new concept: running barefoot. As he set out to research the book, McDougall had set out to research and write about Mexico’s Tarahumara, a group that was rarely seen but known to be able to run hundreds of miles late into life wearing sandals or no shoes at all.
How did they do this while runners across the globe in their fancy techno-booster $150 running shoes were still dealing constantly with minor injuries of all sorts? McDougall traveled with a few American ultramarathoners to see if he could find out. One of those characters, Barefoot Ted, has been at the forefront of a movement of runners who believe the traditional running shoe should just be chucked out the window (or at least recycled somehow).
Barefoot Ted, as you may have guessed, generally goes shoeless when he’s running, but occasionally he has worn Vibram FiveFingers, which is basically a glove for your feet that helps protect it from sharp edges while running. Now, the brand is trying to protect itself from the sharp edges of competitors.Continue reading...