let's make a deal

Yahoo Looks to Shed a Few Years With Tumblr Acquisition (UPDATE)

Posted by Sheila Shayon on May 17, 2013 03:39 PM

As it explores new revenue streams and strategies to build out its web platform, Yahoo may be looking to invest in a platform that is sure to bring it plenty of the millennials it craves. 

According to a report by All Things D, sources close to Yahoo! have said that the company may be considering a "strategic investment in or outright buy" of social blogging mecca Tumblr. After all, the startup, which is valued around $800 million, is one of the most popular social platforms and has become increasingly a part of branding arsenals as companies take advantage of its photo-heavy community.

Update: The acquisition was approved by Yahoo's board on Sunday, and announced via a press release, David Karp's Tumblr post and Marissa Mayer's first Tumblr post on Monday morning. The tl;dr version: Yahoo promises to leave the Tumblr brand independent and "not screw it up," leaving Karp as CEO and its staff intact. Yahoo will get access to Tumblr's 300 million monthly unique visitors; Tumblr gets the backing to continue its product roadmap and Karp's vision.Continue reading...

sporting brands

Nike's FuelBand: Game Changer or Slickly Marketed $150 Monitor?

Posted by Mark J. Miller on January 19, 2012 12:07 PM

While the large majority of athletic gear is segmented for each specific sports market, Nike announced a product Thursday that sweeps across the entire sporting landscape and can be used by any athlete at any level: the Nike+ FuelBand, a rubber bracelet worn on the wrist during exercise and sports activities to measure “steps, calories, time & Fuel metric (currency measured by oxygen kinetics)."

According to its press release (titled "Nike+ FuelBand Makes Life a Sport") the company sees it as a tech-driven game-changer that unifies products, sports and fans' interests, with the sub-headline: "Nike innovates at the intersection of sport and data with a wristband that measures movement to motivate people to be more active."Continue reading...

launch special

Path Goes Live With Object Lesson: How Not to Build a Brand on YouTube

Posted by Sheila Shayon on November 19, 2010 10:30 AM

Sometimes you have to wonder why brands bother enabling comments on their YouTube videos.

Case in point: the YouTube outpost for Path, the new "personal network" mobile app, a "place where you can be yourself." A vaguely defined value proposition on the face of it, but you have to figure that there must be some 'there' there as it comes from some social networking heavyweights: former Facebook exec Dave Morin and Napster co-founder Shawn Fanning. So it's understandable they'd produce a video to explain how it works and why online socializers should give it a whirl.

But take a peek at the comments at the start-up's one and only YouTube video, and there's a recurring refrain.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements