2014 Brandcameo Product Placement Awards

media and politics

CNN's New 'America's Choice' Motto Mocked by Jon Stewart... in 2008

Posted by Abe Sauer on October 5, 2011 03:16 PM

Today, 24-hour news network CNN unveiled new branding for 2012 political campaign coverage. CNN's new motto states that its political coverage makes it "America's Choice 2012," a tagline that "reflects our commitment to helping American voters make that choice."

CNN is not joking. But Jon Stewart was when The Daily Show used the exact same branding in 2008.Continue reading...

brand trainwrecks

Borders Experiences Another Chapter Of Continued Losses

Posted by Anthony Zumpano on January 19, 2010 11:52 AM

Borders better start selling those Kobo e-readers. The beleaguered bookseller posted yet another loss in holiday sales, this time a 14 percent drop for 2009.

Ron Marshall, the CEO of Borders Group, which also owns the Waldenbooks brand that’s slowly dying at a mall near you, announced that the chain would be focusing more on higher-margin items such as children’s books and avoiding music and video products. He also delivered the CEO-worthy observational nugget that the brand, "must intensify our focus on creating and delivering a shopping experience that delivers profitable sales."

Well, duh.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements