Today, 24-hour news network CNN unveiled new branding for 2012 political campaign coverage. CNN's new motto states that its political coverage makes it "America's Choice 2012," a tagline that "reflects our commitment to helping American voters make that choice."

CNN is not joking. But Jon Stewart was when The Daily Show used the exact same branding in 2008.Continue reading...

Borders better start selling those Kobo e-readers. The beleaguered bookseller posted yet another loss in holiday sales, this time a 14 percent drop for 2009.

Ron Marshall, the CEO of Borders Group, which also owns the Waldenbooks brand that’s slowly dying at a mall near you, announced that the chain would be focusing more on higher-margin items such as children’s books and avoiding music and video products. He also delivered the CEO-worthy observational nugget that the brand, "must intensify our focus on creating and delivering a shopping experience that delivers profitable sales."

Well, duh.Continue reading...