NHL and Discover: A Partnership on Parade with Cee-Lo Green and Peggy

The NHL is having some success marketing its events outside of the usual everyday games. From its New Year’s Day outdoor Winter Classics, which now feel like they’ve been around forever, to the televised “draft” of superstars at last year’s All-Star Game, the league is finding successful ways to draw in fans and marketers alike.

Now comes an attempt at another new tradition: the Thanksgiving Friday Game. (That’s the 2011 Discover NHL Thanksgiving Showdown to you, buster.) Discover will be sponsoring the game this year between the Detroit Red Wings and Boston Bruins at 1 p.m. on the Friday after Thanksgiving.

So those of you who don’t feel like heading into the craziness of Black Friday (or those recuperating from morning forays into the madness), now you can make a date with your TV screen since NBC will be showing the game.Continue reading...