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Selfridges Goes Logo-Free for No-Noise Quiet Shopping New Year's Revolution

Posted by Shirley Brady on January 4, 2013 12:12 PM

Selfridges has revealed its first batch of unbranded products as part of its month-long "No Noise" quiet shopping promotion.

Ahead of Monday's official launch of the event, the British retailer's Oxford Street flagship in London has unveiled its first collection of de-logofied products in partnership with brands in its food hall a trio of bare labels created by Heinz for its iconic ketchup bottle, baked beans tin and Marmite jar. (Warning: It's a "very limited" collection by Heinz, tweeted Selfridges food and restaurants manager David Jarvis.)

Selfridges grocery section of its food hall is now offering on-the-spot juicing by Juice Club UK, healthy snacks (and a food prescription consultation) from WinNaturally and other "food for thought" as part of the promotion inspired by the store's namesake founder — whose story is coming to British TV on Sunday night, with Jeremy Piven starring as "Mr. Selfridge" in ITV's new period drama series.

Other "No Noise" elements shoppers can check out include free meditation sessions and motion sensor window displays from Headspace, cellphone- and shoe-free shopping, art and (quiet) music performances and other moves to turn down the visual and auditory volume as a minimalist kick-off to the new year.Continue reading...

London 2012

London 2012: McQueen, Burberry Lead Closing Ceremony Nod to British Fashion

Posted by Shirley Brady on August 12, 2012 08:48 PM

In addition to featuring a Who's Who — including The Who — of British music (Annie Lennox, Ray Davies, the Spice Girls, George Michael, Madness, Blur), the closing ceremony of the London 2012 Summer Olympic Games paid tribute to British fashion brands.

The models hitting the Union Jack-shaped stage: Kate Moss (above) and Naomi Campbell in Alexander McQueen, Lily Donaldson wearing Vivienne Westwood, Stella Tennant in Christopher Kane, model/singer Karen Elson in Burberry, Lily Cole sporting Erdem, Georgia May Jagger (the offspring of fashion/music royalty Mick Jagger and Jerry Hall) wearing Victoria Beckham (a double brandcameo for the Spice Girl turned designer), Jourdan Dunn (Jonathan Saunders with headwear by milliner Stephen Jones) and David Gandy wearing Paul Smith.

The soundtrack: David Bowie's Fashion, of course. Bowie couldn't be included in the musical portion from the ceremony as he hasn't performed live since 2006.Continue reading...

fashion week

London Fashion Week SS12 Kicks Off

Posted by Shirley Brady on September 16, 2011 12:59 PM

Now that New York Fashion Week is a wrap, the spotlight turns today to London, where British designers are showcasing at their Mercedes-Benz Fashion Week. Up and comers including the designing duo behind Preen, above, whose spring 2012 collection features high-tech lace and pixelated pastels inspired by Virginia Woolf and the Bloomsbury set.

Burberry will once again live-stream its show (taking place Monday) at Burberry.com, where anyone can buy fashions directly from the runway. Not hitting the runway, however: Stella McCartney and Alexander McQueen, along with some models who feel LFW doesn't pay well enough to merit their time. (Click here for the full LFW schedule.)

There's hope that McQueen and McCartney will return to London Fashion Week in the spring, ahead of the London 2012 pre-Olympics buzz. The British Fashion Council, meanwhile, this week announced that Sarah Burton for Alexander McQueen will participate in an arts-based collaboration, Britain Creates, part of the London 2012 cultural program.Continue reading...

branding together

Evian Tries To Joywash Away the Bottled Water Blues

Posted by Ingrid Fetell on September 25, 2009 04:43 PM

It's no secret that the bottled water industry is headed for life support. Between rising environmental consciousness and a sagging economy, showing off your premium water label is about as socially acceptable an image as Ruth Madoff shopping at Hermés. So it's no surprise that trendspotters greeted the latest designer water bottle, a collaboration between Evian and Paul Smith, with a giant collective yawn.

The collaboration strikes a remarkably different tone than past notable designer waters (Ty Nant and Lovegrove, Evian and Gaultier, Glacier and Starck). In the bad old days when water was a status symbol, packaging values emphasized luxe cues: elegant typography, sleek curves, and delicate surface treatments. The purported functional benefit was purity, an image conveyed by a general tendency towards minimalism. But luxe is out, and now that the display of wealth is considered distasteful, premium water is searching for relevance to the cultural mood.Continue reading...

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