brand news
Posted by Dale Buss on January 31, 2012 09:03 AM

Apple hires Dixons CEO as new retail chief, while iPad sales propel Apple to top of PC market over HP. Apple patent challenger Samsung, meanwhile, faces EU inquiry.
AT&T names new strategy officer in management shuffle.
Bang & Olufsen debuts cheaper line of high-tech gadgets.
Belstaff brings luxury leather jackets to London and New York with dual flagships.
BSKyB to start movie service rivaling Netflix.
BlackBerry-maker RIM posts corporate governance report indicating why co-CEO role was scrapped.
Carrefour names yet another CEO in turnaround struggle.Continue reading...
More about: Brand News, Paula Abdul, Apple, Archer Farms, AT&T, Bang & Olufsen, Belstaff, BlackBerry, BSkyB, Cannes, Celebrity Apprentice, Carrefour, Clear Channel, Simon Cowell, Dixons, Facebook, Fox, Frito-Lay, Gannett, Girl Scouts, Groupon, Hawker Beechcraft, HP, J&J, Kmart, Megaupload, Microsoft, NBC, Netflix, NFL, Pep Boys, RIM, Samsung, Ryan Seacrest, Starbucks, Kiefer Sutherland, Super Bowl, Target, Tata Group, Touch, Donald Trump, Trump, Twitter, Verizon, Vietnam, Walgreen, Wendy's, The X Factor
that's entertainment
Posted by Dale Buss on May 13, 2011 03:30 PM
On the list of unsympathetic figures in the entertainment business, Simon Cowell certainly has to rank in the top ten – maybe jostling for #1 or #2 with Donald Trump. Such status is ensured by a decade of absorption of his often-biting persona on American Idol and his opportunistic exit from the show after last season, when presumably Cowell saw it as a sinking franchise.
But if you’re ever going to feel sorry for the glowering, acerbic, v-neck-clad Brit, now might be the time to do it. Not only is Idol arguably better in the post-Cowell era, and with renascent ratings, but there also is an unexpected competitor to the music impresario’s plan to launch an Idol fighter this fall in a U.S. version of his UK hit talent show, The X Factor.Continue reading...
More about: Simon Cowell, Personal Brands, Celebrities, FOX, The X Factor, TV, Entertainment, American Idol, The Voice, NBC, PepsiCo, Pepsi, Paula Abdul, Steven Tyler, Jennifer Lopez, Randy Jackson
Posted by Sheila Shayon on November 23, 2010 12:30 PM
Turns out an old dawg (as Randy Jackson might say) can learn new tricks. Jackson's former American Idol co-judge, Paula Abdul, is launching AuditionBooth, a star search for the next generation of stars and performers.Continue reading...
brand challenges
Posted by Dale Buss on November 16, 2010 01:15 PM
The question has been asked before, but never so loudly and intensely as now: Does American Idol still have what it takes to remain America’s most-watched show? When the decade-old Fox reality series returns in January, will it remain king of the hill on prime-time television – or will its recent ratings slide intensify?
Such ponderings have new prominence, of course, because of the departure from the show of its symbolic father — iconic judge Simon Cowell — after nine seasons.Continue reading...
Posted by Sheila Shayon on July 26, 2010 05:00 PM

Finally! Those pre-preview, pre-movie advertising "shows" may become more entertaining — to moviegoers and brands alike.
Musician and producer Timbaland has joined forces with Screenvision to improve the quality of its theater preshows starting in September. It’s a slam dunk marketing move, as movie fans are a captive audience ... one that brand marketers can now more easily captivate.
The company sells and programs in-cinema ad opportunities to local, regional and national advertisers interested in engaging some 45 million moviegoers weekly in their brands. This week, Screenvision is unveiling a redesigned 20-minute preshow or “advertainment” block for marketers that skews more towards sponsored entertainment and celebrities.Continue reading...