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brand news

Brand News: Kraft and Heinz Merger, BBC Top Gear and More

Posted by Shirley Brady on March 25, 2015 08:58 AM

TOP STORIES

Kraft and Heinz are merging to form North America's third-biggest (and world's fifth-biggest) food giant.

Amazon is gobbling up Seattle to accommodate projected local workforce of 50,000 people.

Time Warner Cable disputes that it’s losing one billion dollars annually on LA Dodgers channel.

Vessel subscription video streaming service goes lives as YouTube looks to expand live streaming.

BBC reportedly ends Jeremy Clarkson’s contract, putting Top Gear future in doubt.Continue reading...

brand news

Brand News: Pizza Hut In-Car Ordering With Visa and More

Posted by Shirley Brady on March 3, 2015 07:54 AM

TOP STORIES

At Mobile World Congress in Barcelona, Pizza Hut responds to Domino's wearable move with beyond-the-waves in-car ordering with Visa Checkout ... Pebble reveals Steel smartwatch ... new phone reveals include BlackBerry's $275 Leap touchscreen phone ... Huawei plans big US push for wearable and mobile devices ... Facebook's Zuckerberg downplays Google's wireless plans and promotes Internet.org with partners ... AT&T connects car and home while partnering with Microsoft for small business ... Sony touts Xperia aqua for underwater shots ... Under Armour invests in health monitoring apps ... Telefonica details brand engagement-for-data pilot ... and Apple Watch spurs upgrade frenzy for Android devices.

At Geneva Motor Show, new car reveals include Lexus  SF-SA concept ... Nissan unveils Sway concept ... Ford unveils new Focus ... Infiniti embraces bold design with QX30 concept ...  Porsche unveils new 911 ... as Apple Car hangs over show—and Mobile World Congress, where Nissan-Renault CEO Ghosn welcomes Apple to the fray.  Continue reading...

in the spotlight

Machine Learning Helps Brands Create More Personalized Experiences

Posted by Sheila Shayon on February 9, 2015 10:34 AM

Machine learning is fast becoming a brand’s new BFF, helping companies create actionable insights from big data to improve the customer experience and (hopefully) increase brand loyalty in this Age of You, as Interbrand calls it.

Amazon and Netflix are old hands at using algorithmic insights to recommend products to customers and personalize their brands, while Facebook uses it for photo identification and NASA to identify stars more quickly.

Pinterest is also diving in, having recently acquired Kosei, whose recommendation engine understands 400 million relationships between 30 million products.Continue reading...

tech style

eBay Brings Digital Chic, Bespoke Big Data to Rebecca Minkoff's New Stores

Posted by Sheila Shayon on November 12, 2014 03:06 PM

eBay is partnering with tech-savvy fashion brand Rebecca Minkoff to bring immersive digital technology to the designer's foray into brick-and-mortar stores.

The first of four high-tech boutiques will open on Saturday in New York's Soho area, followed by a San Francisco store (in the Pacific Heights neighborhood) that will open shortly thereafter and stores in Los Angeles (on Melrose Avenue) and Tokyo next year.

While the stores are permanent, eBay has signed on for a one-year (minimum) partnership to bring its e-commerce prowess to Minkoff's first stores, powering touch screen interactive displays and digital fitting rooms designed with her customers—omnichannel-savvy, sophisticated and fashion-forward shoppers—in mind.Continue reading...

brand news

Brand News: GM, Alibaba, Walmart Black Friday and more

Posted by Dale Buss on November 12, 2014 09:24 AM

TOP STORIES

GM cuts workforce and slows production at small-car assembly plant in push for change, while Volvo cuts up to 3,000 people to boost profitability.

Walmart adopts rolling approach to Black Friday as it focuses on improving grocery performance and promotes the pursuit of happiness.

Yahoo acquires video-ad platform BrightRoll as some unhappy big investors lobby AOL to acquire Yahoo.

Alibaba may work with PayPal on payments.

Mondelez invests in Vietnam snack market.Continue reading...

brand news

Brand News: It's New iPad Day, Fast Food Facebook Race and more

Posted by Dale Buss on October 16, 2014 09:09 AM

TOP STORIES

Apple accidentally leaks new iPads on iTunes ahead of today's reveal.

CBS mulls confirms offering online version of Showtime in response to HBO's standalone video announcement.

Clorox leads Ebola-related surge in sales of hand disinfectants.

Walmart warns about rough patch for sales and profits but makes progress with smaller stores and e-commerce.

Wendy's grows presence on Facebook as McDonald's pushes to become biggest brand on Facebook with 14,500 pages.Continue reading...

brand news

In the News: Pepsi True, Netflix, Tesla and more

Posted by Dale Buss on October 2, 2014 07:14 AM

TOP STORIES

PepsiCo launches Pepsi True "mid-cal" as new salvo in cola wars, exclusively at first on Amazon.

Netflix books Adam Sandler for four movies while France's Orange plans to market the service in November.

Ford partners with culture brands and publishers to create "road trips" for new Mustang.

Volkswagen, Porsche and Lamborghini roll out plug-in hybrids in Paris.

Tesla hints at timing for unveiling Model "D."Continue reading...

e-commerce

PayPal Checks Out of eBay for Future Growth

Posted by Sheila Shayon on September 30, 2014 11:01 AM

Call it a "Conscious Uncoupling." Or more accurately, an "Icahn-scious Uncoupling." After months of lobbying by activist investor Carl Icahn, PayPal is splitting from parent eBay and will become a separate, publicly traded company next year. 

In its announcement today, eBay said the board made the decision as the best path for growth and shareholder value creation for each business going forward—and already, eBay shares jumped more than 11 percent in pre-market trading.

In tandem with the news, Dan Schulman was named the new president of PayPal, joining the company from president of the enterprise growth group at American Express and previous roles at AT&T, Priceline and Virgin Mobile. eBay veteran Devin Wenig becomes CEO of the new eBay, replacing current president and CEO John Donahoe.

While the companies already operate fairly independently, the move will free each entity to grow and thrive—assuming all goes to plan—even though eBay stands to lose half its revenue as a result of the separation.Continue reading...

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