Best Global Green Brands 2014

mobile commerce

Visa Taps Morgan Freeman to Help Rebrand V.me as Visa Checkout

Posted by Mark J. Miller on July 17, 2014 03:04 PM

Visa has now got its own Innovation Center. It was opened in San Francisco Wednesday to try to bring the company’s software developers, clients, and other tech folks “to jointly develop the next generation of commerce applications," according to the San Francisco Chronicle.

The first product coming out of the Innovation Center is the Visa Checkout mobile payment system, which hopes to give PayPal, Isis and Google Wallet a run for the money, and replaces Visa's V.me brand that was introduced in the US in 2012.

"It's a recognition of the fact that the credit card is becoming a digital card, and innovations are occurring through digital means," said Jim McCarthy, the brand's senior vice president of innovation and strategic partnerships, to the Chronicle. "Basically, we're opening up our network to software developers to use our capabilities and assets, and to help consumers to take advantage of them."Continue reading...

brands with a cause

Brazil's Neymar Keeps Goodwill Close to Home with Clean Water Competition

Posted by Mark J. Miller on June 23, 2014 02:50 PM

World Cup host nation Brazil will know this afternoon whether or not it will continue to contend for the Cup, but the team (and the tournament's) biggest star, Neymar, is lending his skills off the pitch to a cause that's close to him. 

The all-star's namesake foundation, Neymar Jr. Project Institute, has teamed up with PayPal to launch the Competition for Good that encourages fans to compete to bring clean drinking water to Brazil. Fans can donate money to the cause through July 13 in the name of the 32 national teams that made it into the World Cup in Brazil, with each team representing a different area of the South American country. 

PayPal will donate $3 for Team USA every time someone uses the PayPal app at Eat24 restaurants, Adweek reported. If Neymar scores in today's game against Cameroon, PayPal will match all donations made from that point until the end of the match. Donations were also made via purchases of Neymar-signed apparel and gear in a special auction on eBay.Continue reading...

brand news

Brand News: Uber Taps AMEX, Burberry Wraps Up, Sony at E3 and more

Posted by Shirley Brady on June 10, 2014 09:03 AM

TOP 5 STORIES

American Express partners with Uber, whose $18 billion valuation parsed by the New York Times.

Burberry features Cara Delevigne and Suki Waterhouse in new Autumn/Winter 2014 campaign.

GLAAD picks nine best brand campaigns for LGBT Pride month.

PayPal president moves to Facebook to lead messaging as new photo-messaging app revealed.

Sony reveals Playstation TV at E3.

MORE BRAND NEWS

Abercrombie & Fitch names new president as part of brand revamp.

Apple, moving creative in-house, reportedly aims to build 1,000-member team.

AT&T settles suit over refusal to carry Al Jazeera on U-verse.

Buick finds traction with Vine/YouTube project.

H&M online lookbook can be remixed like a music playlist.

HP takes a page from gaming in new high-end computing line.

Mariah Carey launches Butterfly, a social network and beverage brand.Continue reading...

brand news

Brand News: Twitter/Omnicom, Google's New Car, Microsoft and more

Posted by Shirley Brady on May 28, 2014 08:21 AM

TOP 5 STORIES

Twitter, on track for 400 million users by 2018, signs $230 million partnership with Omnicom, shares real-time music stats with Billboard, and releases all tweets to science.

Google unveils internally built self-driving car (above) with no brakes or steering wheel.

Microsoft CEO Nadella lays out "post-post-PC" leadership vision and demonstrates real-time translation for Skype.

Massimo Vignelli, acclaimed for American Airlines logo and other iconic designs, has died at 83.

Nasdaq nears 13-year high as tech stocks soar.

MORE BRAND NEWS

A+E reveals Bio cable network rebrand as FYI.

Accenture finds that 72 percent of Americans would bank with Walmart, Google or T-Mobile.

American Express launches digital push for 14th Unstaged concert, featuring Pharrell Williams.

AP/Equilar study finds that median CEO pay passed $10 million in 2013.

Apple and Google vie for control of the Internet of Things.Continue reading...

brand news

Brand News: Target, Coca-Cola, Apple, Fiat Chrysler and more

Posted by Dale Buss on May 5, 2014 09:36 AM

TOP 5 STORIES

Brands to Watch

Target chairman and CEO resigns in wake of data breach.

Coca-Cola shakes up marketing ranks, and drops controversial ingredient from Powerade.

Apple faces legal challenge by Swatch over iWatch name.

Fiat Chrysler's Sergio Marchionne readies five-year plan.

P&G takes legal action in drive to protect Crest Whitestrips.

MORE BRAND NEWS

Amazon launches #AmazonCart so users can shop via Twitter.

AOL revives Moviefone brand with new tech features and marketing push.Continue reading...

brand news

Brand News You Can Use: AstraZeneca, Coca-Cola, News Corp. and more

Posted by Dale Buss on May 2, 2014 09:14 AM

TOP STORIES

Brands to Watch

Apple, Facebook lead Big Tech brands fighting data requests as White House panel calls for big data reforms to protect privacy.

AstraZeneca rejects raised bid by Pfizer as "inadequate."

Avon reaches settlement of bribery probe.

Bayer eyes Merck’s OTC consumer business.

Burberry officially has a new CEO in Christopher Bailey as Angela Ahrendts takes retail reins at Apple.

Coca-Cola pressured by Warren Buffett on executive pay.

Exxon sticks with Russia drilling despite geopolitical tensions.

Fiat faces tough turnaround in Europe.

GM recalls 50,000 Cadillac SUVs, returns to bankruptcy court to fend off suits.

News Corp. acquires Harlequin Books for HarperCollins.

Below, news on brand innovation, culture, and more:Continue reading...

brand news

Brand News You Can Use: Amazon, Ford, PayPal and more

Posted by Dale Buss on May 1, 2014 09:33 AM

TOP STORIES

Brands to Watch

Amazon expands same-day delivery.

AOL launches 16 web series.

AT&T is reportedly pondering acquiring DirecTV.

eBay reveals PayPal's simpler logo, 1st global brand campaign.

Energizer announces plan to split in two.

Facebook launches mobile ad network and privacy features.

Ford names a new CEO, Mark Fields, to replace retiring Alan Mulally.

Foursquare breaks into two, promotes "discovery" over check-ins.

Microsoft splits global ad business.

Below, news on brand innovation, culture, and more:Continue reading...

mobile commerce

eBay, PayPal Bring Mobile Commerce to Wearables at SXSW

Posted by Sheila Shayon on March 11, 2014 02:03 PM

The wearable technology train has logged quite a few miles so far this year, making big stops at CES, Mobile World Congress and now SXSW, where two more unlikely players are entering the space. 

“Wearable devices are the next frontier,” Steve Yankovich, VP innovation and new ventures at eBay, wrote in a blog post. “Personalization will be key for the future of mobile—creating seamless experiences for shoppers on the go." The e-commerce company, which also owns PayPal, hopes to be a portal for mobile payments on every type of screen, whether its on a smartphone, smartwatch, or other wearable device. 

eBay and PayPal—who are at the center of an activist investor tug of war—were busy touting their smartwatch apps at SXSW for both Pebble and Samsung's Gear line, which was recently announced at Mobile World Congress and now includes the Gear 2 and Gear 2 Neo, as well as the Gear Fit. The apps were launched on Samsung's original wearable device, the Galaxy Gear, last year, so the apps have achieved a coveted spot as a "featured app" on the latest editions.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements