Best Global Green Brands 2014

e-commerce

PayPal Wants to Take Your Money—and Lend It to You, Too

Posted by Sheila Shayon on July 31, 2014 11:18 AM

eBay, the parent company of PayPal, is rebranding the online transaction service's Bill Me Later function to PayPal Credit, bringing consumer lending to the central part of the brand as it blows out the service globally. 

It’s part of the company’s evolution to become a more integral part of commerce. The changes signal a strategic shift to “bring credit more to the center of PayPal,” said PayPal’s VP of Credit, Steve Allocca, according to TechCrunch. “[Credit is] especially important to us as we look to expand into the offline world and omni-channel. It’s going to be all the more important for us to have more levers to proactively manage and control our transaction expense.” 

Allocca said customer spend rises by 30 percent after adoption of a PayPal credit vehicle and the recent changes support future goals of the brand to compete in retail POS as well as on mobile. Bill Me Later will cycle payments monthly through PayPal Wallet instead of the current website, minimizing steps between PayPal and Bill Me Later.

Meanwhile, PayPal is also expanding its small business lending program, PayPal Working Capital, which is still in invite-only beta. Since September of last year, the program has loaned more than 20,000 businesses upwards of $150 million from PayPal and lending partner, WebBank.Continue reading...

brand news

Brand News: Coca-Cola, Target, Whole Foods and more

Posted by Dale Buss on July 31, 2014 09:43 AM

TOP STORIES

Bloomberg Businessweek's new cover story hits Coca-Cola in the stomach over obesity.

Target hires PepsiCo veteran Brian Cornell as new CEO.

Apple reportedly plans to cut 200 jobs at Beats as $3B acquisition gets EU approval.

Budweiser features Jay Z and Rihanna in new campaign as MTV lands Beyonce solo for VMAs.

Whole Foods Markets lowers sales forecast and plans major marketing push to reverse "negative narrative."

MORE BRAND NEWS

AMC, the Mad Men/Breaking Bad network, reportedly eyes stake in BBC America.

American Express pursues “first-ever” experiences for customers.

BlackBerry's new COO discusses his goals with WSJ.

BMW kicks the tires on Medium as its first advertiser.

Bud and Miller struggle to take on craft beer.

Chevrolet increases focus on China.Continue reading...

e-commerce

Amazon Goes Custom with 3D Printing Shop

Posted by Sheila Shayon on July 28, 2014 03:02 PM

Amazon is cementing its title as the king of e-commerce with its latest gambit: a customizable 3D printing store.

Capitalizing on the "maker movement," Amazon's latest online shop offers customizable jewelry, tech accessories, toys and even bobbleheads—all of which can be customized by size, color, material and design aspects—as well as products from partners like Mixee, Scupteo and 3DLT

“The introduction of our 3D Printed Products store suggests the beginnings of a shift in online retail—that manufacturing can be more nimble to provide an immersive customer experience,” said Amazon Marketplace Sales director Petra Schindler-Carter, according to TechCrunch

The success of 3D printers on Amazon Supply, a wholesale site for businesses, led to Amazon’s 3D print offering and once again puts the brand at the forefront of the e-commerce industry.Continue reading...

brand news

Brand News: Chrysler, Coca-Cola, Apple and more

Posted by Dale Buss on July 23, 2014 09:02 AM

TOP STORIES

Apple sees iPhone sales roar while iPad whimpers, as company gets patent for “iTime” watch.

Chrysler recalls 792,000 older Jeep Commander and Grand Cherokee models for ignition-switch problem.

Ford CEO Mark Fields, in one of first major moves, taps top engineer to lead Lincoln and product revival.

McDonald’s expects further challenges in business fundamentals this year.

Coca-Cola is relying on mini-cans to restore brand romance as earnings and revenue slide

MORE BRAND NEWS

American Apparel hopes to decide fate of CEO Dov Charney next month, report says.

Applebee's will turn its Instagram over to foodies for the next year. 

Cheerio's scores a win with new #HowToDad campaign.

Danone weighs expansion opportunities.

Deutsche Bank is blasted by US regulators for reporting problems.

Dick’s Sporting Goods lays off more than 400 PGA golf instructors on weak golf sales.Continue reading...

mobile commerce

Visa Taps Morgan Freeman to Help Rebrand V.me as Visa Checkout

Posted by Mark J. Miller on July 17, 2014 03:04 PM

Visa has now got its own Innovation Center. It was opened in San Francisco Wednesday to try to bring the company’s software developers, clients, and other tech folks “to jointly develop the next generation of commerce applications," according to the San Francisco Chronicle.

The first product coming out of the Innovation Center is the Visa Checkout mobile payment system, which hopes to give PayPal, Isis and Google Wallet a run for the money, and replaces Visa's V.me brand that was introduced in the US in 2012.

"It's a recognition of the fact that the credit card is becoming a digital card, and innovations are occurring through digital means," said Jim McCarthy, the brand's senior vice president of innovation and strategic partnerships, to the Chronicle. "Basically, we're opening up our network to software developers to use our capabilities and assets, and to help consumers to take advantage of them."Continue reading...

brands with a cause

Brazil's Neymar Keeps Goodwill Close to Home with Clean Water Competition

Posted by Mark J. Miller on June 23, 2014 02:50 PM

World Cup host nation Brazil will know this afternoon whether or not it will continue to contend for the Cup, but the team (and the tournament's) biggest star, Neymar, is lending his skills off the pitch to a cause that's close to him. 

The all-star's namesake foundation, Neymar Jr. Project Institute, has teamed up with PayPal to launch the Competition for Good that encourages fans to compete to bring clean drinking water to Brazil. Fans can donate money to the cause through July 13 in the name of the 32 national teams that made it into the World Cup in Brazil, with each team representing a different area of the South American country. 

PayPal will donate $3 for Team USA every time someone uses the PayPal app at Eat24 restaurants, Adweek reported. If Neymar scores in today's game against Cameroon, PayPal will match all donations made from that point until the end of the match. Donations were also made via purchases of Neymar-signed apparel and gear in a special auction on eBay.Continue reading...

brand news

Brand News: Uber Taps AMEX, Burberry Wraps Up, Sony at E3 and more

Posted by Shirley Brady on June 10, 2014 09:03 AM

TOP 5 STORIES

American Express partners with Uber, whose $18 billion valuation parsed by the New York Times.

Burberry features Cara Delevigne and Suki Waterhouse in new Autumn/Winter 2014 campaign.

GLAAD picks nine best brand campaigns for LGBT Pride month.

PayPal president moves to Facebook to lead messaging as new photo-messaging app revealed.

Sony reveals Playstation TV at E3.

MORE BRAND NEWS

Abercrombie & Fitch names new president as part of brand revamp.

Apple, moving creative in-house, reportedly aims to build 1,000-member team.

AT&T settles suit over refusal to carry Al Jazeera on U-verse.

Buick finds traction with Vine/YouTube project.

H&M online lookbook can be remixed like a music playlist.

HP takes a page from gaming in new high-end computing line.

Mariah Carey launches Butterfly, a social network and beverage brand.Continue reading...

brand news

Brand News: Twitter/Omnicom, Google's New Car, Microsoft and more

Posted by Shirley Brady on May 28, 2014 08:21 AM

TOP 5 STORIES

Twitter, on track for 400 million users by 2018, signs $230 million partnership with Omnicom, shares real-time music stats with Billboard, and releases all tweets to science.

Google unveils internally built self-driving car (above) with no brakes or steering wheel.

Microsoft CEO Nadella lays out "post-post-PC" leadership vision and demonstrates real-time translation for Skype.

Massimo Vignelli, acclaimed for American Airlines logo and other iconic designs, has died at 83.

Nasdaq nears 13-year high as tech stocks soar.

MORE BRAND NEWS

A+E reveals Bio cable network rebrand as FYI.

Accenture finds that 72 percent of Americans would bank with Walmart, Google or T-Mobile.

American Express launches digital push for 14th Unstaged concert, featuring Pharrell Williams.

AP/Equilar study finds that median CEO pay passed $10 million in 2013.

Apple and Google vie for control of the Internet of Things.Continue reading...

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