Posted by Dale Buss on April 5, 2012 08:58 AM
Amazon dinged for dodging U.K. taxes.
AOL revamps and sees Arianna Huffington gain more control.
Bravo looks to first original scripted series.
Burger King sees Mary J. Blige weigh in on ad controversy as new investor talks tough about McDonald's.
Chrysler got legal shield on old models in Chapter 11 process, newspaper says.
Courtyard contrasts travel hassles with comforts in new campaign.
Ford plans to boost production in China as GM sees China sales climb.
Fox News hires Santita Jackson, daughter of Jesse Jackson, as contributor.Continue reading...
brands we love
Posted by Barry Silverstein on December 31, 2009 12:01 PM
What's love got to do with it?
Apparently a lot, when it comes to branding campaigns. Love is everywhere these days, and it is likely to be a promotional keyword in 2010.
Love is "a sentiment enthralling Madison Avenue in spite of -- or perhaps as an antidote to -- a downturn and two wars," writes Andrew Adam Newman in The New York Times. He cites at least four current ad campaigns -- for Blackberry, LensCrafters, Payless Shoes, and Subaru -- that use "love" as a theme. Indeed, they are only the newest additions to the love craze, as evidenced by McDonald's "I'm Lovin' It" campaign, introduced in 2003 and still running today.