in the spotlight
Posted by Sheila Shayon on February 9, 2015 10:34 AM
Machine learning is fast becoming a brand’s new BFF, helping companies create actionable insights from big data to improve the customer experience and (hopefully) increase brand loyalty in this Age of You, as Interbrand calls it.
Amazon and Netflix are old hands at using algorithmic insights to recommend products to customers and personalize their brands, while Facebook uses it for photo identification and NASA to identify stars more quickly.
Pinterest is also diving in, having recently acquired Kosei, whose recommendation engine understands 400 million relationships between 30 million products.Continue reading...
Posted by Sheila Shayon on November 12, 2014 03:06 PM
eBay is partnering with tech-savvy fashion brand Rebecca Minkoff to bring immersive digital technology to the designer's foray into brick-and-mortar stores.
The first of four high-tech boutiques will open on Saturday in New York's Soho area, followed by a San Francisco store (in the Pacific Heights neighborhood) that will open shortly thereafter and stores in Los Angeles (on Melrose Avenue) and Tokyo next year.
While the stores are permanent, eBay has signed on for a one-year (minimum) partnership to bring its e-commerce prowess to Minkoff's first stores, powering touch screen interactive displays and digital fitting rooms designed with her customers—omnichannel-savvy, sophisticated and fashion-forward shoppers—in mind.Continue reading...
Posted by Dale Buss on November 12, 2014 09:24 AM
GM cuts workforce and slows production at small-car assembly plant in push for change, while Volvo cuts up to 3,000 people to boost profitability.
Walmart adopts rolling approach to Black Friday as it focuses on improving grocery performance and promotes the pursuit of happiness.
Yahoo acquires video-ad platform BrightRoll as some unhappy big investors lobby AOL to acquire Yahoo.
Alibaba may work with PayPal on payments.
Mondelez invests in Vietnam snack market.Continue reading...
Posted by Dale Buss on October 16, 2014 09:09 AM
Apple accidentally leaks new iPads on iTunes ahead of today's reveal.
CBS mulls confirms offering online version of Showtime in response to HBO's standalone video announcement.
Clorox leads Ebola-related surge in sales of hand disinfectants.
Walmart warns about rough patch for sales and profits but makes progress with smaller stores and e-commerce.
Wendy's grows presence on Facebook as McDonald's pushes to become biggest brand on Facebook with 14,500 pages.Continue reading...
Posted by Dale Buss on October 2, 2014 07:14 AM
PepsiCo launches Pepsi True "mid-cal" as new salvo in cola wars, exclusively at first on Amazon.
Netflix books Adam Sandler for four movies while France's Orange plans to market the service in November.
Ford partners with culture brands and publishers to create "road trips" for new Mustang.
Volkswagen, Porsche and Lamborghini roll out plug-in hybrids in Paris.
Tesla hints at timing for unveiling Model "D."Continue reading...
Posted by Sheila Shayon on September 30, 2014 11:01 AM
Call it a "Conscious Uncoupling." Or more accurately, an "Icahn-scious Uncoupling." After months of lobbying by activist investor Carl Icahn, PayPal is splitting from parent eBay and will become a separate, publicly traded company next year.
In its announcement today, eBay said the board made the decision as the best path for growth and shareholder value creation for each business going forward—and already, eBay shares jumped more than 11 percent in pre-market trading.
In tandem with the news, Dan Schulman was named the new president of PayPal, joining the company from president of the enterprise growth group at American Express and previous roles at AT&T, Priceline and Virgin Mobile. eBay veteran Devin Wenig becomes CEO of the new eBay, replacing current president and CEO John Donahoe.
While the companies already operate fairly independently, the move will free each entity to grow and thrive—assuming all goes to plan—even though eBay stands to lose half its revenue as a result of the separation.Continue reading...
Posted by Dale Buss on September 30, 2014 09:23 AM
EBay will spin off PayPal in 2015, and names new president in Dan Schulman.
Ford cuts forecast as Russian woes mount and Europe remains a drag but sets high 2020 sales goal, and brings new aluminum F-150 to dealers and consumers for test drives.
Pfizer targets Viagra advertising at women for the first time.
Supervalu and Albertsons disclose US customer-data breach.
Microsoft will unveil next version of Windows today, and readies NYC flagship store.Continue reading...
Posted by Dale Buss on September 24, 2014 09:21 AM
Coca-Cola, PepsiCo and other soda makers vow to cut calorie consumption by 20 percent in ten years.
Home Depot sees fraudulent transactions surface in wake of data breach.
Walmart begins offering low-cost checking in bid to take on banks.
Clorox, subject of takeover chatter, doesn't plan to mimic P&G, as Colgate-Palmolive sparks takeover speculation and Pfizer held takeover talks seeking tax inversion.
Apple pitches "privacy" of new iPhones as users report bending issue and iOS 8 app crashing, as company acquires Prss digital magazine startup.
MORE BRAND NEWS
Air France quits low-cost Transavia unit.
Amazon tops customer-experience study and launches #AmazonWishList on Twitter while keeping unions at bay in Germany.
Beer?! joins the one-word app brigade.
Benjamin Moore partners with the CFDA to promote fashion designers.Continue reading...