Barnes & Noble E-Reader Looks To Rekindle Brand Loyalty

Barnes & Noble has a new e-reader device, and it is named the “Nook,” as in: “it hopes to corner at least a nook of the e-reader market.” But there's stiff competition to be the next iPod of literacy.

And like the iPod, there will probably end up being one dominant brand of machine, with all others lucky to maintain their respective nooks. Of course, after Amazon’s Kindle sucked all the air out of the room during its introduction a few months ago, competitors have been trying to catch up. Barnes & Noble is expected to price its Nook to match the Kindle (about $250).

Meanwhile, Sony is pushing its e-reader full bore, with an exasperating “Experts” campaign that is not only maybe culturally insensitive but also preposterously expects a viewer to know who both Payton Manning and Amy Sedaris are. But Sony’s Reader Pocket Edition aims to offer more for less, featuring music features and larger storage for about $50 less.Continue reading...