Posted by Abe Sauer on January 24, 2013 01:07 PM
With the Year of the Snake dawning, Nike's zodiac cycle is complete: The approaching Chinese New Year will bring what Nike claims is a 12th version of its special edition zodiac animal-themed shoes.
In 2001, Nike had just one zodiac offering, the Air Force 1 Low 3M "Snake." In the ensuing years, some Nike zodiac shoes were better than others. (Air Max 1 Year of the Ox, anyone? Nike Dunk High pigs?). This year, with a better creature to work with, and as it had with last year's Year of the Dragon, Nike —along with its Jordan brand — has introduced a collection of serpentine shoes.
Nike isn't alone: Shelves of shoe stores in China are about to be filled with scaly offerings that would make Indiana Jones shudder. Continue reading...
Posted by Abe Sauer on September 14, 2012 10:07 AM
If yo-yoing was a major sport, Chinese athletics brand Li-Ning would have a lock on the market for yo-yo gear. In the last four years, the brand has gone from potential global dominance to firing its CEO to moderate success at the London Olympics.
But struggling Li-Ning may be about to catch a big break. If rumors are true — and they appear to be — Li-Ning just drafted NBA superstar Dwyane Wade.
As first reported, and then confirmed, by blog Sneakerwatch, two-time world champion, NBA Finals MVP, and Miami Heat star Wade is going to pass on renewing his deal with Michael Jordan's Nike-backed Jordan Brand and instead sign onto Li-Ning's roster. That's huge news for Li-Ning, and a blow to Jordan Brand.Continue reading...
Posted by Abe Sauer on August 17, 2012 10:03 AM
While the 2008 Games were in Beijing, it was the London Olympics that provided a mature opportunity for athletic wear names -- both international and domestic -- to brand-build in the China market.
We have already looked at the success Li-Ning had with its "make a change" campaign and Nike's ambush "greatness" campaign, as well as Nike's last second retooling of its Liu Xiang sponsorship.
But what about other Chinese brands like 361°, Peak and Anta? A few had a smashing time in London. Continue reading...
Posted by Abe Sauer on July 16, 2012 10:18 AM
Since it was revealed the Ralph Lauren-designed opening ceremony uniforms for the US Olympic team were made in China, a member of Congress has openly suggested burning them, a move some outraged Americans immediately endorsed — it didn't take long for a "Burn the New USA Olympic Uniforms" Facebook page to pop up, naturally.
According to one estimate, USOC's outsourcing of Team USA's apparel manufacturing to China cost the U.S. about $1 billion. While others have come to the Team USA's defense of the U.S. Olympic Committee (USOC) and Team USA, the Christian Science Monitor argued against corporate panhandling altogether. "While China is harvesting farm girls from remote provinces to be canoeists, gymnasts, and weightlifters — training them in state-owned facilities and paying top dollar to lure top coaches — the USOC is panhandling on the doorstep of corporate America."
Ralph Lauren, which prides itself on being an All-American brand, is smarting from the outcry. Its namesake founder has vowed that the brand will produce the 2014 Winter Olympics Team USA apparel in the U.S., according to a statement released Friday that was backed up by USOC:Continue reading...