crowdsourcing
Posted by Sheila Shayon on March 14, 2013 04:47 PM

What do Veronica Mars and Patrick Robinson have in common? Kickstarter—their platform of choice for rebirth.
The power of the crowd just amped up as "Veronica Mars, the single best TV show about a smart-ass teen detective," may finally become a movie thanks to loyal and generous fans.Continue reading...
More about: Social Media, Social Marketing, Crowdfunding, Kickstarter, Veronica Mars, Rob Thomas, Kristen Bell, Warner Bros., Gap, Patrick Robinson, Pashko, Giorgio Armani, Anne Klein, Perry Ellis, Paco Rabanne, Target, Pebble, Fashion, Twitter, Instagram, Pinterest, Digital
tech innovation
Posted by Sheila Shayon on April 17, 2012 11:09 AM

Pebble has set a record as the biggest crowdfunded launch in history, all for a new class of device (an e-paper watch?!) pitched to backers via its Kickstarter page. Credit the description for the chic, digital-savvy smartphone accessory:
“Pebble is the first watch built for the 21st century. It’s infinitely customizable, with beautiful downloadable watchfaces and useful internet-connected apps. Pebble connects to iPhone and Android smartphones using Bluetooth, alerting you with a silent vibration to incoming calls, emails and messages. While designing Pebble, we strove to create a minimalist yet fashionable product that seamlessly blends into everyday life.”
Pebble received $500,000 funding in a day, reaching $1 million in investments last week just 28 hours after launch on Kickstarter. By midnight Friday, the little e-paper wristwatch that could had pushed past the $1.5 million mark with 35 fund-raising days remaining. Now it has passed the $3.5 million mark.Continue reading...