Interbrand IQ: The Best Asian Brands Issue

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In the News: Alfa Romeo, Ford, Warner Bros. and more

Posted by Dale Buss on January 29, 2013 09:07 AM

In the News

Alfa Romeo plans first SUV.

Ford posts big 2012 profit but predicts wider losses in Europe.

Warner Bros. names new CEO, first Asian American to run a studio.

Caterpillar CEO blames big China write-down on "misconduct" by managers there.

American Airlines sees smoother merger path with United Airways after final union approval.

Bausch & Lomb shifts focus to IPO.

Diet Coke details Taylor Swift campaign.

Fatburger has turned around and is sizzling.

Google maps North Korea.Continue reading...

brand news

In the News: Apple China, Barclays, Bristol-Myers and more

Posted by Shirley Brady on July 2, 2012 08:45 AM

In the News

Apple pays $60M to end iPad trademark dispute in China, looks to secure ipad3.com domain.

Barclays scandal forces out chairman, saying "the buck stops with me."

Bristol-Myers agrees to buy Amylin Pharmaceuticals for $5B in cash, expands diabetes alliance.

Rupert Murdoch will rebrand the Wall Street Journal as WSJ as part of News Corp. split.

AMC parent ends AT&T U-verse TV dispute with long-term agreement, as Dish feud continues.

Applebee's rolls out fresh menu, look and campaign.Continue reading...

brand news

In the News: Atari, Target, UBS & more

Posted by Dale Buss on June 8, 2011 09:00 AM

In the News

Asos sets sights on male fashion lovers.

Atari plots its comeback.

Au Bon Pain unveils new redesign.

Avaya plans to go public again.

Benetton readies image overhaul.

Blue Shield of California will cap earnings.

Borders finds another potential bidder.Continue reading...

brand bites

Brand Bitetoberfest!

Posted by Abe Sauer on October 1, 2010 12:15 PM

Pedigree ad makes excellent use of 1,000 frames-per-second "Phantom" camera. Woof! (above)

Twitter redesign uses "golden ratio." At current gold prices, it may be Twitter's largest profit.

Unique View: Behind the scenes at Proenza Schouler Spring/Summer 2011.

From the Dept. of Weekend Reading: Down the ladder from Playboy to Maxim.

Gillette's one-blade razor aims to march India's men to multi-bladed glory.Continue reading...

click for a cause

Pedigree Watch: Charlie's Found...

Posted by Shirley Brady on May 13, 2010 04:18 PM

Pedigree UK rolled out the 2nd episode in the YouTube saga of Charlie the abandoned dog. #3 will kick in when #1 and #2 total 50,000 views. Pedigree is donating £1 per YouTube view to help abandoned dogs, and 50p per "like" on its Facebook page.

click for a cause

Pedigree 2010 Adoption Drive: Charlie's Almost Home

Posted by Shirley Brady on May 13, 2010 11:11 AM

Pedigree's UK dog adoption spot featuring abandoned dog Charlie (aka shaggy thespian Tripp) is almost at 25,000 views on YouTube, which will trigger part 2 in the Web campaign. Pedigree will donate £1 for every viewing, up to £100,000.

 

brand news

Watch This Ad (or the Dog Gets It)

Posted by Shirley Brady on May 12, 2010 07:15 AM

Ruff love: Pedigree's UK adoption drive campaign includes a video (above) that will reveal pt. 2 of abandoned dog's story after 25,000 views. (Click, save Charlie!) More brands in the news this morning:

Pass the buck (and beach ball): Gulf oil spill hearing in Washington awash in finger-pointing, as BP pays $200,000 for BP-free ad campaign to lure tourists back to the Gulf. (Tell us: how will the Gulf oil disaster affect green marketing? Post a comment here.)

Move over, iPad ... What's up? Docs: Verizon Wireless is working on a tablet with Google ... which touted Google Docs to businesses ahead of Microsoft's Office 2010 launch today.

GM can't quit GMAC: General Motors wants to get back into auto financing, a source tells AP.

That's cold: Dunkin' Donuts fans who missed out on free iced coffees yesterday moaned on Facebook and Twitter. Continue reading...

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