Interbrand IQ: The Best Asian Brands Issue

rss

doing good

(RED) Rush to Zero: Ten Days, Ten Ways to Fight AIDS

Posted by Sheila Shayon on June 4, 2012 10:01 AM

(RED) has announced (RED)Music, a place to buy exclusive tickets and packages from top artists and a centerpiece of the organization's inaugural (RED) Rush to Zero campaign, running June 1-10 to raise funding and awareness to deliver an AIDS Free Generation by 2015.

“The virtual elimination of mother-to-child transmission of HIV is part of the eight Millennium Development Goals, which range from halving extreme poverty to halting the spread of HIV/AIDS by the target date of 2015,” said the press release.Continue reading...

brands under fire

Foster's: No Longer Australian for Wine

Posted by Shirley Brady on July 23, 2010 05:15 PM

Ahead of spinning off its global wine assets from its beer division next year, Australia's Foster's Group this week renamed its global wine business, the second-largest in the world.

Now known as Treasury Wine Estates ahead of the split, its 50 wine brands include Penfolds, Lindemans, Wolf Blass, Rosemount, Stags' Leap, Wynn, Beringer and Castello di Gabbiano.

An impressive collection, to be sure, but one that also brought less than impressive financial results to Foster's, one of Australia's iconic brands.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein