The Secret to YouTube Marketing: Praise the President

Looking to build your brand on YouTube? You might consider a shout-out to the White House.

It certainly worked for Kendra Backer and Zach Davis, the youthful co-owners of The Penny Ice Creamery in Santa Cruz, CA. The couple were called by U.S. VP Joe Biden in a staged photo opp after sharing their small business loan success story in a YouTube video (watch it after the jump) that they uploaded on the eve of the recent elections that saw U.S. Democrats lose the House of Representatives.

Biden's team didn't stumble on their video. Backer and Davis first flagged it for the White House's new media team. Now that's stone-cold savvy.Continue reading...