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brand news

In the News: Starbucks, YouTube, Unilever and more

Posted by Dale Buss on September 18, 2013 09:21 AM

In the News

Starbucks is making China its No. 2 market and declares guns as unwelcome but doesn’t ban them.

YouTube says you'll be able to watch videos offline soon. 

Unilever and Nestle rank as biggest improvers in Oxfam sustainability report.

AT&T and America Movil move to expand in Latin America together.

Adobe is boosted by cloud sales.

Apple sees brands bet big that it will be able to scale iTunes Radio rapidly as it releases iOS 7 today. 

Audi plans to revive auto production in Brazil.

BMW begins i3 production.

Cracker Barrel sees activist investor Biglari press for a special dividend.

Fiat presses forward with efforts to acquire Chrysler stake from UAW and plans to produce more Fiat-brand models.Continue reading...

brand news

In the News: Apple Mulls Options, Saab Gets Lifeline, and Tory Burch Tears It Up

Posted by Dale Buss on September 13, 2011 09:00 AM

In the News

Alibaba takes on Baidu for dominance in China.

Android rises to #2 smartphone platform in Europe.

Apple ponders disposition of its cash horde.

California Pizza Kitchen plans brand revival.

Cochlear recalls line of ear implants.

Deutsche Bank launches Autobahn App Market.

Ford unveils new three-cylinder EcoBoost engine at Frankfurt auto show.

GameStop to sell branded gaming tablet.Continue reading...

brand news

Brands to Watch: Fiesta Bowl, Cisco, Penthouse and more

Posted by Shirley Brady on May 11, 2011 06:00 PM

Brands to Watch

Apple and the Weather Channel sued over location-based advertising.

Chrysler may hire up to 3,000 workers.

Cisco, struggling, reveals that AT&T will power its Cius tablet.

Duncan Hines tries to broaden its appeal.

eBay stands to make $1.4 billion on Skype's sale to Microsoft, as Skypers brace for more ads.

Facebook can't keep its Mark Zuckerbergs straight.

FOX releases biometric study assessing brand effectiveness.

Gilt valuation puts web brands to test.

Google will launch Chrome laptops in June.Continue reading...

that's entertainment

Not Fade Away: Playboy Goes Private

Posted by Abe Sauer on March 4, 2011 04:00 PM

At least some bunny loves Playboy.

Yes, the brand's founder Hugh Hefner has succeeded in his buyout bid for the company, meaning Playboy will once again be private. Plus, the old swinger is getting married again; indeed, everything old is new again.

But, like other, ahem, things in Hefner's life these days, he needed a little help getting the job done.

A private equity group that ponied up that cash will own a 60% stake in Playboy, with Hefner claiming 37%.

It's a management change and business dealing, but what will it mean for a brand that, of late, has been making news — not all of it particularly sexy?Continue reading...

brand news

Brands to Watch: Ford, Taylor Swift, Penthouse and more

Posted by Caroline Smith on January 7, 2011 05:00 PM

Brands to WatchApple opposes proposal on CEO succession planning, and reports iPhone in-app purchases almost equal to download revenue.

Billboard & Nielsen SoundScan list Taylor Swift as the top-selling and most-played artist of 2010.

FDA warns public of continued extortion scam by FDA impersonators.

Ford unveils Focus Electric with MyFord Mobile smartphone integration.

Emmanuelle Alt takes over as editor at French Vogue.Continue reading...

brand bites

Brand Bites: Pretty Pictures Edition

Posted by Abe Sauer on October 22, 2010 12:30 PM

"Unevolved brands" (above). More here. Can you ID all of them?

Thanks to Internet porn, Penthouse founder Bob Guccione lived to see his magazine become iconic and quaint. Bob Guccione died yesterday at 79.

Axe calls out Old Spice Guy ... as Old Spice salutes its 1 million Facebook fans most magnificently.Continue reading...

brand news

In the News: Coca-Cola, NFL, P&G

Posted by Dale Buss on October 21, 2010 09:00 AM

In the News

Aetna CEO Ronald Williams retires next month.

Apple flips mobile technology into its PCs.

Baidu launches Lekeutian (meaning "Happy Cool Day") online shopping mall with Japan e-commerce giant Rakuten as rival to China's Alibaba.

Coca-Cola seeks to boost brand equity, expand in emerging markets and boost corporate social responsibility.

D.G. Yuengling & Son expands its approach to growing the large regional-brewery brand. 

Gap logo post mortems continue.

Google sees 224,000 Germans pull out of mapping service.Continue reading...

sex sells

Playboy's Safe-for-Work Website: Is It?

Posted by Abe Sauer on July 21, 2010 01:30 PM

Not content with the vast array of questionable products already out there bearing the Playboy brand, the media company is launching a new web venture named The Smoking Jacket (for founder Hugh Hefner's favorite attire). As Hef says in his welcome video, "It's Playboy's new safe for work website. Next to the mansion, it's the best hangout on the planet."

Meanwhile, a press release from Playboy's editorial director promoting the site's launch reads, "Cube dwellers and office drones alike shall rejoice at this fun, sexy, satirical antidote to the drudgery of the workday." Congratulations, Playboy! For years, everyone's been talking about how the brand was turning into Maxim. Now, the transformation from Playboy to AnnoyingFratBoy seems complete.

Somewhere, Norman Mailer is rolling in his grave. Why?Continue reading...

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