Best Global Green Brands 2014

media brands

Time Inc. Sets Out On Its Own as Time Warner Eyes a Slice of VICE

Posted by Sheila Shayon on June 9, 2014 04:17 PM

As the opening bell of the New York Stock Exchange rang this morning, 91-year-old publishing juggernaut Time Inc. officially made its public debut after a contentious and lengthy spin-off process from corporate parent, Time Warner Inc., which may be looking to get younger and hipper by buying a piece of a younger media empire: VICE.

In what will be a very public test of the print industry in a world overtaken by digital players like Vox and BuzzFeed, Time Inc. is now the only publicly-traded company in the US with just magazines in its portfolio, adding pressure to the digitally-challenged publisher who will now rely solely on its media brands including TIME, Sports Illustrated and People for its future fortunes.

The media company, renowned for an impressive empire that includes more than 70 overseas and 23 domestic magazines, has for the last decade seen revenues fall by 34 percent and cut its operating profit by 59 percent. Overall magazine circulation has dropped 1.4 percent in the second half of 2013 compared to the second half of 2012, according to Audited Media, with paid subscriptions, which account for 90 percent of total circulation, falling flat in the same period.Continue reading...

media brands

Celebrity Parents Net a Win as Media Brands Commit to "No Kids" Photo Policy

Posted by Sheila Shayon on February 28, 2014 03:39 PM

Following a grassroots campaign by actors and couple Kristen Bell and Dax Shepard, People, Entertainment Tonight, NBC's Today Show, CBS's The Insider, E! News and Just Jared have sworn off publishing paparazzi photos of famous kids—an action that simultaneously invades their parents' privacy and exploits the children. 

Fed up with paparazzi snapping photos of their 11-month-old daughter, the celebrity couple took to social media in January to ask consumers to boycott magazines and media outlets that use "pedorazzi" photos.  

Shepard penned a blog post late last month, saying "We pray that one of the classier weeklies, like People, will enact a no-kids policy, and that they will be rewarded by the consumer for doing so,” Shepard wrote. “And we hope that leads to others following suit." 

Soon enough, Entertainment Tonight stepped forward, followed by People and Just Jared, a celebrity gossip site, and vowed to stop using the photos.Continue reading...

brand news

In the News: Sears, Apple, HSN and more

Posted by Dale Buss on July 22, 2013 09:27 AM

In the News

Duchess of Cambridge goes into labor as People and US Weekly gird for extensive coverage of UK royal birth.

Sears tries to go upscale—way upscale.

Apple investigates security breach on its servers and tests larger screens for iPhones and iPads.

HSN rebrands to shake dowdy status.

Boston Market harnesses Big Data for promotions.

CarMax solidifies status as unrivaled used-car leader.

Carnival Cruise uses Instagram to redistribute existing 15-second ads.

Chipotle plies ingredient and menu diversity.

Coca-Cola and other major sponsors assess pre-World Cup marketing landscape in Brazil.Continue reading...

social media

MasterCard, Miller Lite Scour Social Media for New Talent

Posted by Mark J. Miller on March 15, 2013 04:22 PM

In the never-ending quest to find good talent, more and more companies are taking to social media and implementing interesting tactics to discover their next great employee. 

Most recently, MasterCard has launched a search for five eager beaver interns. Hopefulls must apply via LinkedIn with an idea of how to facilitate a cashless future. Applicants must then follow MasterCard's Twitter, since that's how they're planning on notfying the chosen applicants. The company even created an animated short to advertise the opportunity.Continue reading...

brand news

Time Warner Spins Off Time Inc.: A Sign of the Times?

Posted by Sheila Shayon on March 7, 2013 01:23 PM

Time Warner is spinning off Time Inc., turning the 90-year-old publisher of Time, People and Sports Illustrated into a separate, publicly held company worth as much as $3.2 billion. 

"A complete spin-off of Time Inc. provides strategic clarity for Time Warner Inc., enabling us to focus entirely on our television networks and film and TV production businesses," said CEO Jeff Bewkes. "Time Inc. will also benefit from the flexibility and focus of being a stand-alone public company and will now be able to attract a more natural stockholder base."Continue reading...

brand embeds

Spotify Web-Ubiquitous (Account Required)

Posted by Sheila Shayon on April 11, 2012 04:07 PM

Spotify, the free music sharing service that has gone viral over Facebook, just launched an embeddable Play Button so that any Spotify music can live on any website.

"Today we’re giving every blogger and web editor the ability to light up the internet with music. Adding a personalized soundtrack to your website or blog has never been this easy,” wrote chief product officer Gustav Söderström. “You want to give your fans access to any song, album or playlist of your choosing and in its entirety, while ensuring people stay glued to your site. The Spotify Play Button does all of this for free, while making sure artists get paid for every play."

In a strategy similar to what they did on Facebook, moving from mobile to stereo to social, jockeying for position as "the operating system for music" on all digital platforms, Spotify has now pushed its client web-ubiquitous.

“In many ways, the Spotify Play Button is akin to Facebook’s 'Like' button. It’s a way of integrating service across the greater web, while also offering users additional value," writes Mashable's Christina Warren. "This all brings Spotify one step closer to becoming the online hub for music.” Continue reading...

auto motive

JLo's Panned Commercial Drives Awareness of Fiat

Posted by Dale Buss on September 29, 2011 10:58 AM

Fiat USA executives have been disappointed that the brand and the new 500 haven't been catching on so far in the United States as well as they had planned. So hopes were high for its latest US TV commercial — featuring Jennifer Lopez driving a Fiat 500 in what is really a Fiat-funded teaser spot for Papi, her latest music video — until the spot was panned by critics for taking product placement to new cheesetastic levels.

But in the criterion that really counts — is JLo helping to sell Fiats in America? — People's 2011 Most Beautiful Woman is turning heads toward the brand.

Consumer consideration of the car on the pages of Edmunds.com has climbed by 31% since the ad broke on September 12 during ESPN's Monday Night Football, the automotive-information website reports. Fiat consideration was up 95% alone on September 18, when the ad ran throughout Sunday NFL telecasts.Continue reading...

viral marketing

Golden Voiced Man Video Offers Golden Lesson in Viral Marketing [Updated]

Posted by Abe Sauer on January 11, 2011 09:40 PM

In the continuing saga of "Homeless to Hollywood" overnight sensation Ted Williams, the golden-voiced former DJ may have just made his first misstep: agreeing to appear on Dr. Phil's talkshow.

In an episode that airs Wednesday, Williams and his estranged family were brought together by the Oprah-fied self-help guru (we assume it's just matter of time before Williams appears on Winfrey's show, too).

In the course of taping an argument broke out, followed by news that Williams was "detained" by police. Apparently, a heated argument with his daughter, who was brought to Los Angeles for the Dr. Phil taping, led to a disturbance report. Some media outlets, incorrectly, used the word "arrested" in their reports of the incident.Continue reading...

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