Posted by Alicia Ciccone on March 26, 2013 06:16 PM
American Express, Walmart co-branded Bluebird debit card gets FDIC insured.
T-Mobile finally gets the iPhone.
Abercrombie & Fitch set to open their first Middle Eastern store in Dubai next year.
Bankrupt Atari plans to auction off gaming empire in May.
Victoria Beckham launches self-branded e-commerce site.
BMW named best overall luxury brand by Kelly Blue Book.
Danone latest brand to partner with couponing app Shopitize.
GM introduces new Buick LaCrosse in effort to appeal to younger drivers.Continue reading...
Posted by Shirley Brady on March 19, 2013 09:07 AM
Interbrand announces the 2013 Best Retail Brands report.
Coca-Cola honored with first Clio brand icon award.
Starbucks names new global CMO in former Sephora marketer Sharon Rothstein, as McDonald's passes Starbucks as most social brand.
Apple rumored to pull out the stops for the next iPhone to take on Samsung, which has replaced Nokia as top smartphone brand in China and confirmed it's developing a smartwatch to take on Apple's rumored wearable computer.
BlackBerry prepares to bring million-selling Z10 smartphone to U.S. on Friday with 100,000 apps.
Burger King hopes folks gobble up new turkey burger.
Carl's Jr. and Hardee's introduce Jim Beam bourbon burger.
Clorox introduces smart tube technology to packaging design.Continue reading...
Posted by Dale Buss on October 5, 2012 01:12 PM
When companies age, they turn to innovation as the way to get their corporate blood pumping again. That's clearly the case with the Campbell Soup company, which has come out with a variety of new soup products, broadened its product lineup under the V8 brand, and taken other innovative steps since Denise Morrison became CEO about a year ago. But it's still been a rough ride as she seeks to turnaround the company's financial results — she's closing two factories due to "excess capacity" and laying off 700 workers in an attempt to "improve supply chain productivity."
Morrison told a group this week that there's been a definite method to her approach, including using "disciplined creativity" based on studying the successes of other innovative firms, and a team-based product-development philosophy that she learned in part from firms in Silicon Valley.Continue reading...
Posted by Dale Buss on August 10, 2012 09:03 AM
Coursera roars into BRIC countries with online classes.
ESPN introduces campaign that focuses on value of Monday Night Football.
Facebook HQ gets a Main Street.
Goldman Sachs escapes U.S. charges in mortgage crisis.
Ikea values its brand at $11 billion.
JCPenney reports loss, raising more questions about strategy.
JPMorgan Chase outlines damages from "London Whale" trading blunder.Continue reading...
Posted by Dale Buss on August 2, 2012 09:00 AM
AIG pushes plan for independence from U.S. government.
Burger King says that menu and marketing changes have boosted bottom lilne.
Campbell Soup creates limited edition to help food bank.
Chick-fil-A supporters (and Wendy's) show up for "Appreciation Day."
Christina Aguillera lends her voice to a good cause.
Costco experiences strong U.S. sales.
Crocs celebrates milestone a little too exuberantly.
DirecTV sees U.S. subscribers decline for first time.Continue reading...
Posted by Dale Buss on February 24, 2012 04:32 PM
When it comes to product strategy, Campbell Soup has gone through more twists and turns over the last several years than one of the noodles in its classic Chicken Noodle Soup.
The world's leading maker of soup has come up with heartier flavors and lighter flavors, chunkier textures, new ingredients, heart-healthy blends — you name it. The company also has infamously tacked back and forth about sodium reduction in its soups, firset embracing the idea as a major new platform and then, recently, trimming back its salt-cutting ambitions in the interests of taste.
Once again, Campbell is stirring the pot, this time under new CEO Denise Morrison, who presented her strategy to analysts in New York this week that the Campbell Soup Company has a few things cooking to jump-start growth.
Her new approach "requires moving from a high dependence on line extensions to more disruptive innovation, new and differentiated products, packaging and category segments that create new pathways for growth."Continue reading...
Posted by Dale Buss on September 7, 2011 08:48 AM
Post Carol Bartz ouster, Yahoo may look for next leader in advertising as site retains financial advisers and mulls sale.
President Obama is expected to seek a $300-billion jobs package in his address to Congress tomorrow night.
AT&T could cut price of buying T-Mobile if regulator demands become too onerous.
BP casts about for new growth strategy.
Bank of America executes major shakeup of leadership.
Benetton unveils sexy image overhaul.
Borders is sued over layoffs.Continue reading...
Posted by Barry Silverstein on January 25, 2011 10:30 AM
Even as President Obama gives his State of the Union address this evening, consumer product marketers are evaluating the state of the economy.
After pulling back the last few years, U.S. product marketers actually introduced almost 41,000 new products in 2010 — an increase from just under 39,000 in 2009, according to research firm Mintel.
So what does the marketplace look like in 2011 — and what product trends are we likely to see?Continue reading...