sip on this
Posted by Dale Buss on July 6, 2012 04:01 PM
Japan may be considered a "Western" country, but its tastes, not to mention culture, often strain comparisons with the rest of the West. But nowadays Pepsi is making some moves with new products in Japan that look like they're right out of its playbook for the rest of the world.
Pepsi Extra, for instance, is an addition to Pepsi's Nex range in Japan that is packed in 200ml cans and reformulated to feature added caffeine and increased sweetness, according to Beverage Daily. Packaged in a smaller and slimmer can than regular Pepsi, Extra is a clear play for energy-drink positioning.Continue reading...
sip on this
Posted by Dale Buss on March 13, 2012 04:28 PM
CPG brands and supermarket retailers understand there's nothing that gets consumer trial and acceptance of new products like good, old-fashioned sampling. So as Pepsi is attempting once again to grow the U.S. market for mid-calorie sodas with a new sub-brand, Pepsi Next, it's time to put the reliable sampling technique to massive use.
In fact, sampling will be a centerpiece of the campaign, "Drink it to believe it," that Pepsi has launched behind Next, the product it tested last year and will begin rolling out nationally to retailers on March 26. Walmart stores will be a key partner for the launch as Pepsi samples Next at 800 Walmart Supercenters across the country. Pepsi also plans to continue a national sampling program for Next in more than 40 cities nationwide through August.Continue reading...
sip on this
Posted by Shirley Brady on June 13, 2011 06:30 PM
Pepsi NEXT (not to be confused with the Pepsi Nex soft drink brand in Japan and South Korea) is launching in the US next month — but only as a trial run.
The reduced-sugar cola brand will be tested in two markets in Iowa and Wisconsin, according to PepsiCo's press release today, which adds:
"Pepsi NEXT was created for consumers who seek the rich taste of full-calorie cola but have decreased their consumption in order to reduce the sugar in their diet. While sugar-reduction is a priority for this segment, they have not adopted the flavor profile of a zero calorie cola. Pepsi NEXT delivers in the sweet-spot for these consumers with its real cola flavor and 60 percent less sugar."
"As part of our continued commitment to innovate our carbonated soft-drinks portfolio, we developed Pepsi NEXT, a great tasting, full-flavor cola with 60 percent less sugar," stated Massimo d'Amore, CEO of PepsiCo Beverages America. "In thorough consumer research, Pepsi NEXT resonated very well with consumers who are seeking a new, reduced sugar alternative to their loved cola."
As The Consumerist notes, "both Coke and Pepsi have been down the mid-calorie road before with the short-lived C2 and Pepsi Edge, respectively."