Posted by Abe Sauer on April 2, 2013 02:02 PM
Branded content is the hot new thing. Prada is the latest to the game with a short film directed by indie darling Wes Anderson and starring French actress Léa Seydoux.
Anderson is best known for charming films filled with twee sensibilities such as Rushmore, The Life Aquatic, Moonrise Kingdom and The Royal Tenenbaums. But Anderson is actually an old branded content auteur.
For the short film Prada Candy L’Eau promoting the brand's new Prada Candy fragrance, Anderson shared directing duties with Roman Coppola, son of directing icon Francis Ford. It's not the first teaming of the pair; Coppola joined Anderson in 2010 for a Stella Artois spot that feels oddly familiar to the new Prada film. Check it out below and see how it rates against other Wes Branderson projects.Continue reading...
truth in advertising
Posted by Barry Silverstein on September 12, 2012 10:55 AM
A warning by the FDA over anti-aging claims is causing a furrowed brow at L'Oreal and its competitors.
Beauty creams, especially those that target the effects of aging on the skin, are the cream of the crop when it comes to getting consumers to . In 2011, the market for these typically expensive premium skin care products grew by 15 percent vs. just 1 percent for mass market products, according to research firm Euromonitor International.
Now one of the leaders in the market, L'Oreal's Lancome brand, is getting its manicured hand slapped by America's Food and Drug Administration over product claims the agency says have gone too far. The products are sold under the Genifique, Absolue, and Renergie brand names.Continue reading...