news you can booze

Booze News: Do Holiday 'Drink Responsibly' Campaigns Work?

Posted by Mark J. Miller on December 12, 2014 05:29 PM

Beer, liquor and wine brands have much to celebrate over the holidays, as an ocean of alcoholic beverages are consumed during the season's festivities. Along with the vast consumption, though, comes a river of marketing messages to “drink responsibly,” as brewing giants showcase their dedication to social responsibility.

One example is Scotch whisky brand Johnnie Walker, which will hand out a quarter million kilometers of safe transportation across around 60 of the world’s major cities. (This, of course, doesn’t require drinking responsibly as much as maintaining the capability to dial a phone.)

Another is Pernod Ricard, which has added features to its Wise Drinking mobile app. One of them is a 17-question quiz to test just how much consumers know about drinking responsibly; another allows users to connect directly with local taxis. Pernod has also partnered with UK roadside assistance company AA for an anti-drinking campaign that suggests that consumers not get behind the wheel even the morning after consuming a few too many.Continue reading...

branded content

Branded Content Watch: Chivas Regal's $1M Pitch and more

Posted by Abe Sauer on October 3, 2014 12:02 PM

The Pitch: Let Chiwetel Ejiofor show you how to "Win the Right Way" for Chivas Regal.

The Plot: The Academy Award-nominated actor of 12 Years of Slave is the face of the Pernod Ricard-owned brand's new campaign that "aims to inspire a new generation of social entrepreneurs to achieve success whilst making a positive impact on the lives of others—part of Chivas Regal's 'Live With Chivalry campaign." 

The Verdict: A stirring call to action and trailer for The Venture, Chivas' new $1M global fund to support "a new breed" of social entrepreneurs. Continue reading...

brand inspiration

TD and Absolut Show Why Art and Brands Go Hand in Hand

Posted by Sheila Shayon on October 2, 2014 02:12 PM

Companies are not only active as arts patrons, they're innovating in ways that speak to their brands' DNA. New campaigns by TD Bank and Absolut show how brands from diverse sectors are using art in a fresh way to engage and inspire consumers, especially those who value culture and corporate citizenship.Continue reading...

cocktail hour

Booze News: Our/Vodka Lands in US, SoCo Does Shark Week and more

Posted by Mark J. Miller on August 15, 2014 05:38 PM

Pernod’s Our/Vodka Launches in the US

Everybody is going local—even multinational companies. France’s Pernod Ricard has launched Our/Vodka on American soil after launching the brand in Berlin.

The company is funding local vodka distilleries that use local ingredients and then reaping 80 percent of the profits, according to The first US distillery is Our/Detroit, which launched on Thursday. Distilleries are also planned for New York and Los Angeles next year and Seattle in October.

"What we hope will be the key to success will be working with local entrepreneurs," said Asa Caap, Our/Vodka’s Stockholm-based CEO and a former member of the Absolut team, Mlive reports. "It's a global and local thing."

As Bloomberg Businessweek notes, the launch of Our/Vodka should help offset the “softening” of Absolut sales. Pernod Ricard pulled in $8.3 billion in revenue in the first nine months of its 2014 fiscal year and will announce its full-year earnings on Aug. 28. Its shares have dropped 2.9 percent in the last year.Continue reading...

brand news

Brand News: Microsoft, Fiat, Time Warner and more

Posted by Dale Buss on July 17, 2014 09:15 AM


Microsoft announces global layoffs affecting 18,000 positions.

Fiat Chrysler's biggest shareholder denies VW takeover rumor.

Murdoch’s surprise Time Warner play detailed as Liberty Media acquires BSkyB's ITV stake.

GM is expected to reveal more details about recall process in Senate hearings today.

Toyota is bringing back the Sienna "Swagger Wagon" campaign for automaker's first online reveal.


Airbnb logo reveal sparks social media backlash.

Apple agrees to pay $450 million in e-book price fixing case as IBM deal dings BlackBerry.

BMW recalls 1.6 million cars worldwide.

Chrysler boosts production to fix recalled Jeeps.

Clear Channel brings outdoor ads to life on smartphones.Continue reading...

brand news

Brand News: Adidas, Apple, Big 12 and more

Posted by Shirley Brady on July 3, 2014 09:39 AM


USA soccer loss to Belgium (see McDonald's Fry Futbol highlights above) nets second-highest World Cup audience

Adidas and Walmart shoe designer settle trademark dispute.

Apple sued for trademark infringement in China.

Big 12 conference unveils new logo.

BP loses bid to trademark the color green.


American Apparel ousted CEO strikes investment deal.

Campbell Soup Company focuses on creating "food memories."

Dell opens center for selfie improvement.

Fab launches Hem sub-brand for customizable home furnishings.

Globe & Mail journalists strike over advertorial push.Continue reading...

branded entertainment

Branded Content Watch: Mercedes-Benz, Castrol, Chanel and more

Posted by Abe Sauer on May 30, 2014 03:56 PM

One-up with Class, E-Class!: Product in video games is now standard (there are even worst-of awards for worst in-game product placement), so it's hard to make a splash. Well, congratulations to Mercedes-Benz and Nintendo for giving Japanese users the chance to put Mario into a Mercedes GLA in the new Mario Kart 8. Meanwhile, Mercedes is running a Mario-themed commercial for its new budget-priced GLA model as part of the deal.

Apple asks, "What Will Your Verse Be?": The new Beats owner sponsored deaf travel writer Chérie King as she used an iPad to explore the world and inspire other individuals to follow suit.Continue reading...

cocktail hour

All the News You Can Drink: Frank Comes Back for Jack, Coors Gets Digital and more

Posted by Mark J. Miller on February 28, 2014 06:43 PM

Let's Get Digital: Molson Coors Deploys LCD Beer Cases

In a partnership with Groupe Viva, a digital retail innovation firm, Molson Coors has unveiled new beer refrigerators that have a transparent LCD display that serves up digital advertising based on what consumers are seeking. 

"As specialists in digital innovations, our objective is to combine the latest advances in technology and digital content and make them accessible to retail chains and major brands,” said Pierre Gendron, CEO of Groupe Viva, in a press release.

Looking for a way to differentiate its products, the interactive fridges will be trialed in 40 stores and 10 bars and nightclubs in the Montreal area. The partnership follows another digital stunt by the company, which deployed Molson Canadian-branded refrigerators around the world (and at the Sochi Olympics) that only opened after scanning a Canadian passport.Continue reading...

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