Best Global Green Brands 2014

brand news

Brand News: Microsoft, Fiat, Time Warner and more

Posted by Dale Buss on July 17, 2014 09:15 AM

TOP STORIES

Microsoft announces global layoffs affecting 18,000 positions.

Fiat Chrysler's biggest shareholder denies VW takeover rumor.

Murdoch’s surprise Time Warner play detailed as Liberty Media acquires BSkyB's ITV stake.

GM is expected to reveal more details about recall process in Senate hearings today.

Toyota is bringing back the Sienna "Swagger Wagon" campaign for automaker's first online reveal.

MORE BRAND NEWS:

Airbnb logo reveal sparks social media backlash.

Apple agrees to pay $450 million in e-book price fixing case as IBM deal dings BlackBerry.

BMW recalls 1.6 million cars worldwide.

Chrysler boosts production to fix recalled Jeeps.

Clear Channel brings outdoor ads to life on smartphones.Continue reading...

brand news

Brand News: Adidas, Apple, Big 12 and more

Posted by Shirley Brady on July 3, 2014 09:39 AM

TOP STORIES

USA soccer loss to Belgium (see McDonald's Fry Futbol highlights above) nets second-highest World Cup audience

Adidas and Walmart shoe designer settle trademark dispute.

Apple sued for trademark infringement in China.

Big 12 conference unveils new logo.

BP loses bid to trademark the color green.

MORE BRAND NEWS

American Apparel ousted CEO strikes investment deal.

Campbell Soup Company focuses on creating "food memories."

Dell opens center for selfie improvement.

Fab launches Hem sub-brand for customizable home furnishings.

Globe & Mail journalists strike over advertorial push.Continue reading...

branded entertainment

Branded Content Watch: Mercedes-Benz, Castrol, Chanel and more

Posted by Abe Sauer on May 30, 2014 03:56 PM

One-up with Class, E-Class!: Product in video games is now standard (there are even worst-of awards for worst in-game product placement), so it's hard to make a splash. Well, congratulations to Mercedes-Benz and Nintendo for giving Japanese users the chance to put Mario into a Mercedes GLA in the new Mario Kart 8. Meanwhile, Mercedes is running a Mario-themed commercial for its new budget-priced GLA model as part of the deal.

Apple asks, "What Will Your Verse Be?": The new Beats owner sponsored deaf travel writer Chérie King as she used an iPad to explore the world and inspire other individuals to follow suit.Continue reading...

cocktail hour

All the News You Can Drink: Frank Comes Back for Jack, Coors Gets Digital and more

Posted by Mark J. Miller on February 28, 2014 06:43 PM

Let's Get Digital: Molson Coors Deploys LCD Beer Cases

In a partnership with Groupe Viva, a digital retail innovation firm, Molson Coors has unveiled new beer refrigerators that have a transparent LCD display that serves up digital advertising based on what consumers are seeking. 

"As specialists in digital innovations, our objective is to combine the latest advances in technology and digital content and make them accessible to retail chains and major brands,” said Pierre Gendron, CEO of Groupe Viva, in a press release.

Looking for a way to differentiate its products, the interactive fridges will be trialed in 40 stores and 10 bars and nightclubs in the Montreal area. The partnership follows another digital stunt by the company, which deployed Molson Canadian-branded refrigerators around the world (and at the Sochi Olympics) that only opened after scanning a Canadian passport.Continue reading...

cocktail hour

All the News You Can Drink: Bacardi Goes Green, Crackdown on Gluten-Free Booze Claims and more

Posted by Mark J. Miller on February 14, 2014 06:34 PM

Bacardi Gets Green

Bacardi Limited may be 152 years old, but it is thinking like a youngster. The world’s largest privately held spirits company has set its sights on obtaining “40 percent of the sugarcane-derived products used to make its rums from certified, sustainable sources by 2017 and 100 percent by 2022—an industry first—as part of a new global sustainability campaign,” according to Sustainable Brands.

“Protecting the natural resources we use to create our brands, at every step along the value chain, is central to our corporate responsibility,” said Ed Shirley, Bacardi's president and CEO, according to the site. “We’ve always set the bar high. Now, we’re taking our solid, sustainable foundation to the next level.”

The sustainability campaign doesn't just extend to its supply chain, but also to its corporate offices. As part of the new campaign being launched across 75 offices, Bacardi employees will be able to track just how environmentally-friendly they are being both at home and in the office.Continue reading...

cocktail hour

All the News You Can Drink: Cheers to Booze Brands at the Big Game

Posted by Mark J. Miller on January 31, 2014 08:25 PM

AB InBev Yanks at the Heartstrings 

Having a whole Bud Light-themed ship moored on the West Side of Manhattan isn’t enough of an attention-getter for AB InBev, the official beer sponsor of the Super Bowl. The world’s largest brewer is set to air five commercials during Sunday's Super Bowl.

Like many other Big Game advertisers this year, it has released some of its ads ahead of time. Following a teaser, Budweiser's “Hero’s Welcome” shows the true tale of an American soldier returning home from Afghanistan, while it has also revealed half of the Bud Light “Epic Night” commercial, the second half of which will air during Sunday’s game. 

In true AB InBev tradition, the brand's famous Clydesdales make an appearance in the spot “Puppy Love,” which pulls at the heartstrings with a charming relationship between a puppy and the iconic horses. In two days, the ad has already garnered over 26 million views, and saw the Budweiser puppy get its own (official) Twitter handle (@BudweiserPuppy), hashtag (#BestBuds) and take over the Budweiser Twitter feed. Awww.Continue reading...

cocktail hour

All the News You Can Drink: Jelly Belly Gets Tipsy, China Hurts Remy, Coors Gets Cold and more

Posted by Mark J. Miller on January 24, 2014 08:07 PM

Craft Beer Cracks the Candy Market

Jelly Belly has never been afraid to offer up exotic flavors to its customers. In addition to all the expected sweets, Jelly Belly offers jelly beans that taste like, dirt, vomit, grass and booger. Yum.

So maybe it isn’t so shocking that its latest flavoring to hit the market is… beer. The company has been working for three years to perfect the taste of a decent brewski to add to its collection of other alcohol-themed jelly beans, such as Mai Tai and piña colada. 

"First, we tried to work on matching the hops. Then we worked on the yeast flavor," Ambrose Lee, Jelly Belly's research and development manager, told USA Today. It took years for Budweiser to get it right, too.

Jelly Belly is keen on capitalizing on the world's building beer craze, but that doesn't mean it will get through the gate without a few moms wagging their finger at the adventurous brand.Continue reading...

cocktail hour

All the News You Can Drink: Johnnie Walker Makes a Pact, Busch's Blue Collar Heroes and more

Posted by Mark J. Miller on January 17, 2014 08:14 PM

Johnnie Walker Gets Responsible

Johnnie Walker loves the idea of enjoying drinks—responsibly, of course. The brand makes the point extra clear with a new 90-second spot that features a Formula 1 race car made out of glasses.

"The film acts as a reminder of the fragility of human life,"  Grant Hunter, Asia-Pacific creative director for Iris Worldwide, told Adweek. "Ultimately it's an alcohol brand stepping up to its responsibilities. And I like to think we've delivered it in a beautiful and considered manner."

It took 1,750 glasses to create the illusion of a full-out racing car that shatters and reforms. The ad pulls double duty by also highlighting the brand's sponsorship of the Vodafone McLaren Mercedes Formula 1 racing team.Continue reading...

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