Posted by Abe Sauer on October 3, 2014 12:02 PM
The Pitch: Let Chiwetel Ejiofor show you how to "Win the Right Way" for Chivas Regal.
The Plot: The Academy Award-nominated actor of 12 Years of Slave is the face of the Pernod Ricard-owned brand's new campaign that "aims to inspire a new generation of social entrepreneurs to achieve success whilst making a positive impact on the lives of others—part of Chivas Regal's 'Live With Chivalry campaign."
The Verdict: A stirring call to action and trailer for The Venture, Chivas' new $1M global fund to support "a new breed" of social entrepreneurs. Continue reading...
Posted by Sheila Shayon on October 2, 2014 02:12 PM
Companies are not only active as arts patrons, they're innovating in ways that speak to their brands' DNA. New campaigns by TD Bank and Absolut show how brands from diverse sectors are using art in a fresh way to engage and inspire consumers, especially those who value culture and corporate citizenship.Continue reading...
Posted by Mark J. Miller on August 15, 2014 05:38 PM
Pernod’s Our/Vodka Launches in the US
Everybody is going local—even multinational companies. France’s Pernod Ricard has launched Our/Vodka on American soil after launching the brand in Berlin.
The company is funding local vodka distilleries that use local ingredients and then reaping 80 percent of the profits, according to Mlive.com. The first US distillery is Our/Detroit, which launched on Thursday. Distilleries are also planned for New York and Los Angeles next year and Seattle in October.
"What we hope will be the key to success will be working with local entrepreneurs," said Asa Caap, Our/Vodka’s Stockholm-based CEO and a former member of the Absolut team, Mlive reports. "It's a global and local thing."
As Bloomberg Businessweek notes, the launch of Our/Vodka should help offset the “softening” of Absolut sales. Pernod Ricard pulled in $8.3 billion in revenue in the first nine months of its 2014 fiscal year and will announce its full-year earnings on Aug. 28. Its shares have dropped 2.9 percent in the last year.Continue reading...
Posted by Dale Buss on July 17, 2014 09:15 AM
Microsoft announces global layoffs affecting 18,000 positions.
Fiat Chrysler's biggest shareholder denies VW takeover rumor.
Murdoch’s surprise Time Warner play detailed as Liberty Media acquires BSkyB's ITV stake.
GM is expected to reveal more details about recall process in Senate hearings today.
Toyota is bringing back the Sienna "Swagger Wagon" campaign for automaker's first online reveal.
MORE BRAND NEWS:
Airbnb logo reveal sparks social media backlash.
Apple agrees to pay $450 million in e-book price fixing case as IBM deal dings BlackBerry.
BMW recalls 1.6 million cars worldwide.
Chrysler boosts production to fix recalled Jeeps.
Clear Channel brings outdoor ads to life on smartphones.Continue reading...
Posted by Shirley Brady on July 3, 2014 09:39 AM
USA soccer loss to Belgium (see McDonald's Fry Futbol highlights above) nets second-highest World Cup audience
Adidas and Walmart shoe designer settle trademark dispute.
Apple sued for trademark infringement in China.
Big 12 conference unveils new logo.
BP loses bid to trademark the color green.
MORE BRAND NEWS
American Apparel ousted CEO strikes investment deal.
Campbell Soup Company focuses on creating "food memories."
Dell opens center for selfie improvement.
Fab launches Hem sub-brand for customizable home furnishings.
Globe & Mail journalists strike over advertorial push.Continue reading...
Posted by Abe Sauer on May 30, 2014 03:56 PM
One-up with Class, E-Class!: Product in video games is now standard (there are even worst-of awards for worst in-game product placement), so it's hard to make a splash. Well, congratulations to Mercedes-Benz and Nintendo for giving Japanese users the chance to put Mario into a Mercedes GLA in the new Mario Kart 8. Meanwhile, Mercedes is running a Mario-themed commercial for its new budget-priced GLA model as part of the deal.
Apple asks, "What Will Your Verse Be?": The new Beats owner sponsored deaf travel writer Chérie King as she used an iPad to explore the world and inspire other individuals to follow suit.Continue reading...
Posted by Mark J. Miller on February 28, 2014 06:43 PM
Let's Get Digital: Molson Coors Deploys LCD Beer Cases
In a partnership with Groupe Viva, a digital retail innovation firm, Molson Coors has unveiled new beer refrigerators that have a transparent LCD display that serves up digital advertising based on what consumers are seeking.
"As specialists in digital innovations, our objective is to combine the latest advances in technology and digital content and make them accessible to retail chains and major brands,” said Pierre Gendron, CEO of Groupe Viva, in a press release.
Looking for a way to differentiate its products, the interactive fridges will be trialed in 40 stores and 10 bars and nightclubs in the Montreal area. The partnership follows another digital stunt by the company, which deployed Molson Canadian-branded refrigerators around the world (and at the Sochi Olympics) that only opened after scanning a Canadian passport.Continue reading...
Posted by Mark J. Miller on February 14, 2014 06:34 PM
Bacardi Gets Green
Bacardi Limited may be 152 years old, but it is thinking like a youngster. The world’s largest privately held spirits company has set its sights on obtaining “40 percent of the sugarcane-derived products used to make its rums from certified, sustainable sources by 2017 and 100 percent by 2022—an industry first—as part of a new global sustainability campaign,” according to Sustainable Brands.
“Protecting the natural resources we use to create our brands, at every step along the value chain, is central to our corporate responsibility,” said Ed Shirley, Bacardi's president and CEO, according to the site. “We’ve always set the bar high. Now, we’re taking our solid, sustainable foundation to the next level.”
The sustainability campaign doesn't just extend to its supply chain, but also to its corporate offices. As part of the new campaign being launched across 75 offices, Bacardi employees will be able to track just how environmentally-friendly they are being both at home and in the office.Continue reading...