Posted by Mark J. Miller on November 15, 2013 08:07 PM
Patagonia Toasts Itself with Organic Brew
Outdoor clothing company Patagonia is turning 40 and in perfect mid-life crisis fashion, it's adopting some new hobbies. The eco-friendly outfitter is actually brewing its own brand of beer.
Created in partnership with New Belgium Brewing, the limited-edition organic beer will be known as California Route Lager and only sold in 12-ounce cans, according to the Huffington Post. But the lager won’t be around for long. “This is just a promotional, one-time special collaboration," Patagonia spokesperson Jess Clayton told Bloomberg Businessweek. "Patagonia is not getting into the beer-business in a permanent way.”
The name comes “from the California route on Patagonia's Mount Fitz Roy, first climbed in 1968 by Patagonia founder Yvon Chouinard and friends,” according to the company’s press release.
We'll drink to that!Continue reading...
Posted by Mark J. Miller on November 1, 2013 07:05 PM
Beam Goes Sweet for Maple
Beam scored a hit earlier this year with its honey-flavored bourbon, so the company is turning out a few more—Jim Beam Maple and Knob Creek Smoked Maple—to help boost its hurting bottom line.
Rob Nelson, the brand manager of small-batch bourbon at Beam, told BeverageDaily.com that the growing popularity of such spirits can be partially attributed to the popularity of Prohibition-era TV shows such as HBO's Boardwalk Empire. The sweeter taste also seems to be attracting the sweeter sex.
“We think females are now participating in flavored bourbon at twice the rate they are in the unflavored bourbon,” Beam Chief Executive Matthew Shattock said in a conference call, according to Bloomberg Businessweek. As the magazine points out, though, that success may be at the expense of its Skinnygirl wine, which is “down by almost one-third this year.”Continue reading...
Posted by Mark J. Miller on October 25, 2013 07:17 PM
Jack Daniel’s Launches Bottle Battle with Little Whiskey Brand
When liquor buyers go looking for a bottle of Jack Daniel’s, they know what they’re looking for: a squared-off chunk of glass with the black label and the trusty No. 7. The famed distiller, though, is a bit concerned that shoppers are going to be confused by a new whiskey on the shelf: Popcorn Sutton's Tennessee White Whiskey.
Sutton’s originally marketed its whiskey in Mason jars in honor of the moonshiner who created it, but the brand switched its packaging recently to a bottle that is “square shaped with angled shoulders and beveled corners, with white-on-black labeling color schemes,” the Associated Press reports. The lawyers at Jack Daniel’s have taken notice and filed suit, claiming they've cornered the market on square whiskey.Continue reading...
Posted by Mark J. Miller on October 11, 2013 06:39 PM
Grateful Dead Beer Gets Crunchy
Millions of tie-dyed Deadheads in parking lots and campsites across North America have ingested tons of granola (among other things) over the decades of the band’s existence, so it was only natural for granola to become the mystery ingredient in the new American Beauty bold pale ale, a brew made in partnership between the band and Delaware’s Dogfish Head Brewery. This marks the first time the band has had its own beer, BrewHound reports.
The idea for including granola during the brewing process came from one of the more than 1,500 fans of the band who offered up ideas. Along with granola, the beer will be made only with ingredients grown in the US.
The brew will debut in the next few weeks across Dogfish’s 27-state distribution network.Continue reading...
Posted by Mark J. Miller on October 4, 2013 06:45 PM
Dogfish Head Gets Spaced Out
Delaware brewery Dogfish Head is always up for experiments. Its latest is a small-batch Oktoberfest ale, Celest-jewel-ale, that features an ingredient probably never used before in the brewing process: moon dust.
According to Fox News, Dogfish made a deal with ILC Dover, which produces spacesuits for NASA, in order to have access to “lunar meteorites” that it ground up and put into the brew like a big teabag.
Much more experimental than that, though, is the brewery’s plan to open a 16-room, beer-themed hotel. It’ll open next year about 11 miles from the brewery, Eater.com reports. Each room will have its own micro-fridges and beer glasses as well as a bottle opener on the wall.
In the spirit of inventiveness, Dogfish has also created a little gadget known as the Randall Jr. that allows consumers to infuse their own beers with interesting ingredients and flavorings. At Dogfish, the brewers want everyone to catch the creativity bug.Continue reading...
Posted by Mark J. Miller on September 16, 2013 07:22 PM
For decades, Absolut’s ad campaigns have been all about transformations, turning the iconic bottle into an Adirondack chair, a tiara, and a funky Southwestern piece of art, among a slew of other things. But the brand’s newest ad campaign isn’t about how its bottle can be transformed, but how art can help Millennials transform not just themselves but also the world around them.
Young adults can "break free from the idea that anything is predetermined and take control of their future," said Absolut VP of Global Marketing Jonas Tahlin, according to MediaPost. "Absolut has always tapped into the transformative power of art, but...[with the new campaign], we’ll take a more active part in stimulating transformation and pushing the cultural scene forward.”Continue reading...
Posted by Dale Buss on September 2, 2013 09:47 AM
Verizon Wireless and Vodafone agree on $130 billion deal.
Microsoft gives board seat to activist.
Coca-Cola FEMSA buys Brazilian bottler.
GM predicts that Chevrolet sales will hit 5 million globally for first time.
Heineken says it struggles with Heineken Light in US.
HTC sees executives held amid probe in Taiwan.
Pernod Ricard admits Ballentine's is struggling.
Peugeot/Citroen loses market share in France.
RCA Records launches new gospel label.Continue reading...
Posted by Mark J. Miller on August 30, 2013 06:37 PM
Craft Beer Goes to the Movies
Actress Olivia Wilde has worked on such big-name projects as the TV series House and Tron films. Her most recent, though, is a new indie that pays its respects to what she told fans on Reddit is her favorite drink: beer.
Not just any beer. Craft beer—Chicago craft beer. The Windy City’s craft beer industry gets a big boost in indie filmmaker Joe Swanberg’s romantic comedy Drinking Buddies, which is set in a microbrewery and features product placement from a slew of Chicago-area craft brewers. “It wasn’t like a typical product placement where people were paying us to have their stuff displayed in the movie,” Swanberg told Time. “It was all just these breweries being cool and sending us stuff to be helpful.”
The 90-minute film is playing in 12 cities across the US starting this weekend.Continue reading...