brand and bottle

Cuba Opening, Rum Brands and Fans Look Forward to Havana Good Time

Posted by Mark J. Miller on December 23, 2014 02:16 PM

Havana Club rum Cuba Facebook statement

Among other benefits, some in the branding world are hopeful that the opening of talks by the White House aimed at "normalizing" U.S.-Cuban relations may mean that Americans will soon be able to swim in a river of Cuban-made rum—although they can keep their swimsuits packed away while the legal issues are worked out.

As it now stands, American citizens cleared to visit Cuba may bring back $400 worth of goods. However, only $100 of that can be alcohol and tobacco. It remains unclear when or how that will change. But what is certainly bound to change soon is the number of visitors from the States making their way to Cuba.

Since 2011, Americans have only been allowed to visit the country on educational trips. But the Associated Press reports that those stringent rules will be loosened thanks to the White House's opening of relations, which could mean a big boost to the tourism industry in Cuba, not to mention the rum makers.Continue reading...

brand news

Brand News: P&G, Heinz, Apple and more

Posted by Shirley Brady on December 23, 2014 09:08 AM

Heinz happy

TOP STORIES

P&G sells Camay and (outside of North America and the Caribbean) Zest to Unilever to bolster Mexico presence as company named top U.S. ad spender of 2014 by Kantar Media.

Heinz ketchup launches Happiness social marketing campaign.

Apple pushes first automatic security upgrade for Mac as Tim Cook named CNN's best CEO for a comeback year.

North Korea Internet service knocked offline (and restored) as Sony situation sees studio schedule limited release for The Interview.

Hyatt introduces free Wi-Fi at all properties worldwide while Microsoft and Google lobby against Marriott's Wi-Fi moves.Continue reading...

news you can booze

Booze News: Do Holiday 'Drink Responsibly' Campaigns Work?

Posted by Mark J. Miller on December 12, 2014 05:29 PM

Beer, liquor and wine brands have much to celebrate over the holidays, as an ocean of alcoholic beverages are consumed during the season's festivities. Along with the vast consumption, though, comes a river of marketing messages to “drink responsibly,” as brewing giants showcase their dedication to social responsibility.

One example is Scotch whisky brand Johnnie Walker, which will hand out a quarter million kilometers of safe transportation across around 60 of the world’s major cities. (This, of course, doesn’t require drinking responsibly as much as maintaining the capability to dial a phone.)

Another is Pernod Ricard, which has added features to its Wise Drinking mobile app. One of them is a 17-question quiz to test just how much consumers know about drinking responsibly; another allows users to connect directly with local taxis. Pernod has also partnered with UK roadside assistance company AA for an anti-drinking campaign that suggests that consumers not get behind the wheel even the morning after consuming a few too many.Continue reading...

branded content

Branded Content Watch: Chivas Regal's $1M Pitch and more

Posted by Abe Sauer on October 3, 2014 12:02 PM

The Pitch: Let Chiwetel Ejiofor show you how to "Win the Right Way" for Chivas Regal.

The Plot: The Academy Award-nominated actor of 12 Years of Slave is the face of the Pernod Ricard-owned brand's new campaign that "aims to inspire a new generation of social entrepreneurs to achieve success whilst making a positive impact on the lives of others—part of Chivas Regal's 'Live With Chivalry campaign." 

The Verdict: A stirring call to action and trailer for The Venture, Chivas' new $1M global fund to support "a new breed" of social entrepreneurs. Continue reading...

brand inspiration

TD and Absolut Show Why Art and Brands Go Hand in Hand

Posted by Sheila Shayon on October 2, 2014 02:12 PM

Companies are not only active as arts patrons, they're innovating in ways that speak to their brands' DNA. New campaigns by TD Bank and Absolut show how brands from diverse sectors are using art in a fresh way to engage and inspire consumers, especially those who value culture and corporate citizenship.Continue reading...

cocktail hour

Booze News: Our/Vodka Lands in US, SoCo Does Shark Week and more

Posted by Mark J. Miller on August 15, 2014 05:38 PM

Pernod’s Our/Vodka Launches in the US

Everybody is going local—even multinational companies. France’s Pernod Ricard has launched Our/Vodka on American soil after launching the brand in Berlin.

The company is funding local vodka distilleries that use local ingredients and then reaping 80 percent of the profits, according to Mlive.com. The first US distillery is Our/Detroit, which launched on Thursday. Distilleries are also planned for New York and Los Angeles next year and Seattle in October.

"What we hope will be the key to success will be working with local entrepreneurs," said Asa Caap, Our/Vodka’s Stockholm-based CEO and a former member of the Absolut team, Mlive reports. "It's a global and local thing."

As Bloomberg Businessweek notes, the launch of Our/Vodka should help offset the “softening” of Absolut sales. Pernod Ricard pulled in $8.3 billion in revenue in the first nine months of its 2014 fiscal year and will announce its full-year earnings on Aug. 28. Its shares have dropped 2.9 percent in the last year.Continue reading...

brand news

Brand News: Microsoft, Fiat, Time Warner and more

Posted by Dale Buss on July 17, 2014 09:15 AM

TOP STORIES

Microsoft announces global layoffs affecting 18,000 positions.

Fiat Chrysler's biggest shareholder denies VW takeover rumor.

Murdoch’s surprise Time Warner play detailed as Liberty Media acquires BSkyB's ITV stake.

GM is expected to reveal more details about recall process in Senate hearings today.

Toyota is bringing back the Sienna "Swagger Wagon" campaign for automaker's first online reveal.

MORE BRAND NEWS:

Airbnb logo reveal sparks social media backlash.

Apple agrees to pay $450 million in e-book price fixing case as IBM deal dings BlackBerry.

BMW recalls 1.6 million cars worldwide.

Chrysler boosts production to fix recalled Jeeps.

Clear Channel brings outdoor ads to life on smartphones.Continue reading...

brand news

Brand News: Adidas, Apple, Big 12 and more

Posted by Shirley Brady on July 3, 2014 09:39 AM

TOP STORIES

USA soccer loss to Belgium (see McDonald's Fry Futbol highlights above) nets second-highest World Cup audience

Adidas and Walmart shoe designer settle trademark dispute.

Apple sued for trademark infringement in China.

Big 12 conference unveils new logo.

BP loses bid to trademark the color green.

MORE BRAND NEWS

American Apparel ousted CEO strikes investment deal.

Campbell Soup Company focuses on creating "food memories."

Dell opens center for selfie improvement.

Fab launches Hem sub-brand for customizable home furnishings.

Globe & Mail journalists strike over advertorial push.Continue reading...

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