brand challenges
Posted by Mark J. Miller on April 3, 2012 11:04 AM

When JetBlue Airways captain Clayton Osbon started wigging out aboard Flight 191 to Las Vegas last week and saying a long list of odd, disturbing stuff that resulted in him being wrestled to the floor by passengers and the flight crew, nobody was really too concerned immediately about what it meant to the JetBlue brand. After all, there was the safety of a flight full of passengers, a crew, and a man who was having an unfortunate and unbelievable meltdown.
Now, while prosecutors are aiming to get Osbon (who's facing criminal charges) held without bail and his wife released a statement via the airline, the questions are popping up on just how Osbon ended up being approved to fly by the company and if JetBlue has procedures and training in place for such things.Continue reading...