animal attraction

Best in Show: Branding Man's Best Friend

Posted by Jennifer Yepez on February 19, 2015 10:07 AM

Americans love their dogs, and spending money on pet products and services is big business. In 2014, pet-related sales reached $73 billion with no signs of slowing down.

The rising market can be attributed to the growth of US households with pets: 45 million households own dogs while 30 million households are cat lovers. The online market also opens doors to product availability and revenue.

With such a big revenue tag for this category—there's a reason why Smucker just paid $5.8 billion to acquire Del Monte's Big Heart Pet Brands—are there best-in-show brands?Continue reading...

brand news

Brand News: #JeSuisCharlie, Samsung, Tesco and more

Posted by Dale Buss on January 8, 2015 09:14 AM

Je Suis Charlie


Charlie Hebdo continues publishing in wake of terror attack as #JeSuisCharlie nears 3 million Tweets in global protest.

Samsung reveals first annual profit fall in three years, as brand pivots at CES to embrace Internet of Things to recharge its growth.

Sony delays sale of PlayStation 4 in China as CEO speaks at CES to affirm strategy and hack more firmly linked to North Korea by FBI.

Cadillac to stage brand comeback during the Oscars, which is launching its own $5.5 million social media campaign.

Tesco's turnaround plan: halting store openings and slashing branded products.Continue reading...

brand news

In the News: Abercrombie and GM CEOs, Novartis Eyes Merck, and more

Posted by Dale Buss on December 10, 2013 09:15 AM

Abercrombie & Fitch renews contract with CEO.

Boeing holds tax-breaks "bake-off" between states.

Chobani enters Super Bowl for first time.

Dr Pepper Snapple smells trouble with sewage in Houston.

GM names Mary Barra, industry's first female CEO, to succeed Dan Akerson, report says, while US loses $10.5 in bailout, which a study calls a financial success; meanwhile, company vacillates over ending Australia operations.

Jeep partners with NBCUniversal for Cherokee.

Kawasaki plants marketing seeds for '14.

Kia launches new Red Zone sub-brand for tuners.

Lululemon names new CEO as founder steps down as chairman. Continue reading...


Petco Puts Emphasis on Pet-Owner Relationship in New $15 Million Campaign

Posted by Barry Silverstein on September 4, 2013 12:45 PM

In the US, people love their pets. Three-quarters of American households include dogs, cats, and other animals. Pet owners share their love with some 218 million pets—not including fish. This year, consumer spending on pets is expected to reach $62 billion, almost a 5 percent increase over last year, according to MediaPost. 

Those numbers equate to big business for suppliers and companies that sell pet products. And now the pet store chain Petco is vying for a larger share of the market with a new brand campaign.

The problem Petco faces is a classic one: brand differentiation. Comparing Petco to its larger rival, PetSmart, is like comparing Pepsi to Coke. Both chains market to the same audience and, for the most part, what they sell is very similar. Consumers might not even be able to distinguish one store from the other.Continue reading...

brand news

In the News: Kodak, Petco, Toyota and more

Posted by Dale Buss on September 4, 2013 09:14 AM

In the News

Kodak officially ends bankruptcy.

Petco launches transformation effort.

Toyota announces hybrids recall.

Amazon unveils new Kindle, Matchbook service. 

Bank of America exits China bank stake.

Bison Council pushes acceptance of the meat.

Chick-fil-A offers free breakfast, with reservation.

Chrysler posts 12 percent sales gain in August as all brands ready for US sales reports today.

Google partners with Nestle to name new operating system.

Hershey boosts ad spending and sales have followed.

Johnson & Johnson adds red warning label on Tylenol over dosage concerns.

JCPenney finds love from other hedge funds.Continue reading...

brand news

In the News: Chanel, General Mills, Smith & Wesson and more

Posted by Alicia Ciccone on June 27, 2013 09:30 AM

In the News

Chanel is China's favorite luxury fashion brand, according to new report. 

General Mills recasts Yoplait Greek yogurt with new agency, formula. 

Smith & Wesson fourth-quarter earnings double on boosted sales. 

21st Century Fox will hitch a ride on Team Sky's Tour de France uniforms. 

Paula Deen hires crisis PR firm as sponsors continue to flee.

Facebook rolls out rainbow 'pride' emoji after DOMA decision. 

FDA rejects four new tobacco products, exercising tobacco regulation for first time. 

Intel has internal launch date for Pay-TV service.Continue reading...


Amazon Fulfills E-Tail Destiny With

Posted by Sheila Shayon on June 8, 2011 04:00 PM is spinning off to address the “other baby” in the family — the family pet. is being launched by Amazon's Quidsi e-commerce division as a companion site to and (and rival to PetSmart, Petco and other pet e-tailers), selling products ranging from dog food to hamster cages. 

The e-commerce brand, which is still in pre-launch mode, promises a 365-day return policy and free two-day shipping within the US on orders over $49. The site has already launched a Facebook and Twitter feed.

When Amazon launches a pet e-commerce site, it's a solid indicator that the pets market is booming.Continue reading...

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