Amazon Fulfills E-Tail Destiny With Wag.com

Diapers.com is spinning off to address the “other baby” in the family — the family pet.

Wag.com is being launched by Amazon's Quidsi e-commerce division as a companion site to Diapers.com and Soap.com (and rival to PetSmart, Petco and other pet e-tailers), selling products ranging from dog food to hamster cages. 

The Wag.com e-commerce brand, which is still in pre-launch mode, promises a 365-day return policy and free two-day shipping within the US on orders over $49. The site has already launched a Facebook and Twitter feed.

When Amazon launches a pet e-commerce site, it's a solid indicator that the pets market is booming.Continue reading...