Interbrand IQ: The Best Asian Brands Issue

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car talk

Auto Brands Gear Up for Shanghai Show in Vital Chinese Market

Posted by Dale Buss on April 19, 2013 07:12 PM

Global automakers—including home-owned ones—will be showing off their wares at the press preview of the Shanghai Auto Show on Saturday. What they display will reflect the brands' various crucial strategies for stoking sales and market-share growth in the world's largest auto market, which is only getting bigger.

Analysts and auto executives alike have shown up in Shanghai predicting that the national market will balloon to 30 to 35 million vehicles within several years, or as much as a doubling of last year's sales of 19.3 million vehicles (in a year in which US sales were 14.5 million). That kind of expansion would make the Chinese market as big as the projected European and American markets put together.

"There's lots of competition here and everyone wants a piece of this pie," GM China President Bob Socia told Channel News Asia. "As competitive as it is, it's probably the only market in the world that offers the type of opportunities this market offers."Continue reading...

car talk

European Auto Brands Go Abroad to Fight Floundering Market

Posted by Dale Buss on March 18, 2013 12:17 PM

Dragged down by a still-worsening automotive recession in their home continent, European automakers are pulling out all the stops in efforts to retain and create sales momentum—with some new initiatives in Europe and many in the still-growing markets outside of it. Meanwhile, Lexus is planning a global brand campaign in May as it finally puts a disastrous 2010 and 2011 behind it.

German automakers Volkswagen, Daimler and BMW are jockeying not only to attempt to stay above the fray in a troubled European market but also to advance their individual designs on global supremacy. VW vows to become the world's top automaker in the next several years, while its Audi brand also is battling with BMW and Daimler's Mercedes-Benz brand for worldwide luxury-sales leadership.

One possibility for Volkswagen is to add still more automotive brands to its existing stable of 12, CEO Martin Winterkorn said. Last year, VW completed its purchase of Porsche and added Italian motorcycle maker Ducati.Continue reading...

brand news

In the News: Groupon, Gap, Barnes & Noble and more

Posted by Dale Buss on March 1, 2013 09:04 AM

In the News

Groupon sacks founder Andrew Mason as CEO.

Gap reports strong sales on increased marketing spending.

Barnes & Noble falls behind in tablet wars.

Ahold plans to roll out more pickup points for Peapod.

Annie's looks to "spread good."

Apple flip-flopped on rule about officers' stock holdings.

Best Buy and founder end talks on ownership deal.

Boeing pares workforce for grounded Dreamliner.

Diageo prepares to buy majority stake in United Spirits.

Disney finds CEO Robert Iger under fire over power and pay.

Domino's Pizza plans to increase national ad spending. Continue reading...

brand news

In the News: American Airlines, Comcast, Yahoo, Adidas and more

Posted by Shirley Brady on February 13, 2013 08:43 AM

In the News

American Airlines and US Airways finalize merger details.

Comcast buys balance of GE's stake in NBCUniversal for $16.7 billion.

Yahoo CEO Mayer looks to focus mobile, expresses disappointment in Microsoft search deal.

Adidas will reveal Boost running innovation at New York event.

Apple CEO Cook feels brand's stores are too small; a Google payday might help.

Barclays CEO pressured to get moving on revamp.

BBC Worldwide appoints global editorial director.

Blockbuster UK closes 164 more stores.

Dior sees former designer John Galliano re-offend Jewish community.

Facebook eyes books, movies and TV content as Zuckerberg's full philanthropy revealed.

Ford assures dealers on Lincoln MKZ supplies.Continue reading...

brand news

In the News: AIG, Boeing, KFC and more

Posted by Dale Buss on January 10, 2013 09:01 AM

In the News

AIG decides against joining federal lawsuit.

Boeing tries to defuse fears about Dreamliner.

Yum! Brands apologizes for KFC chicken probe in China.

ArcelorMittal plans to issue stock to cut debt of world's largest steelmaker.

Chrysler sees push from UAW for IPO.

Coca-Cola files claim in China against false fungicide rumors.

Dish Network looks at spectrum as prize in Clearwire gambit as FCC opens doors.

Ford doubles dividend with business humming.Continue reading...

auto motive

Paris May Sweep Iconic Citroen DS From Streets as Peugeot Plots Comeback

Posted by Mark J. Miller on November 26, 2012 05:01 PM

French automaker Peugeot Citroen has had a rough time financially in recent years and isn’t expecting to turn a profit again till 2015, according to German newspaper Wlt am Sonntag. Meanwhile, the French government promised assistance to the company last month and “the car maker has also agreed to withhold dividend payouts, as well as postpone share buybacks and performance bonuses to top executives,” according to Fox Business. 

What may help the automaker get back into the black is a partnership with General Motors that Peugeot’s head, Maxim Picat, says is still moving forward with the Opel brand: "Our cooperation is going as planned," he said, according to a translation by Fox Business. "As we said, we will build cars together using four shared platforms."

One thing Peugeot should pay extra attention to when it designs its next round of cars: how much exhaust it puts out. The New York Times reports that Paris Mayor Bertrand Delanoe has “angered vintage car owners and motorist groups and raised concerns among those who say they cannot afford new cars” by asking to ban vehicles made before 1997 to help reduce air pollution. The plan could affect 367,000 automobiles, including France's "landmark" Citroën DS, named "the most beautiful car ever" by car designers in 2009.Continue reading...

brand news

In the News: Apple, Toyota, Papa John's and more

Posted by Dale Buss on November 14, 2012 09:01 AM

In the News

Apple stock plunge concerns Wall Street.

Toyota recalls another 2.77 million vehicles.

Papa John's hit with $250 million lawsuit over unwanted text-message (aka spam) promotion.

BP settles with Russian partner.

Call of Duty: Black Ops II depicts David Petraeus as secretary of defense.

Cisco beats profit estimates.

GM and Peugeot halt talks on deeper tie-up.Continue reading...

auto motive

Ford is Outside, Looking In, at Industry Bailout, This Time in Europe

Posted by Dale Buss on October 26, 2012 12:55 PM

Ford is experiencing a case of deja vu, and it doesn't like what it is seeing (again). Ford and Renault executives this week voiced concerns about the competitive effects of a French-government rescue deal for PSA/Peugeot-Citroen.

As the only one of the U.S. Big Three that didn't accept the offer of a federal-government bailout in 2009, Ford to rely instead on its own huge bet on its future financed by private capital and led by CEO Alan Mulally. But neither did Ford at the time object to the U.S.-taxpayer bailouts of GM and Ford.

This time around, however, Ford sees things differently, for at least two reasons. First, the European auto market seems to be headed on a further downward trajectory, whereas industry hopes in the U.S. in 2009 were for a turnaround that, in fact, soon materialized.Continue reading...

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