Best Global Green Brands 2014

media meltdown

Pew State of the Media: News Media Challenged by Digital Business Models

Posted by Mark J. Miller on March 18, 2013 02:43 PM

It's no secret that the print news industry is suffering, but according to Pew's 2013 State of the Media study, consumers think that's no excuse for poor news quality. 

While the industry continues to throw its hands in the air, baffled by the onslaught of digital, consumers are getting more savvy—and critical—of coverage, which, according to Pew, is contributing to the dwindling number of readers. 31 percent of the 2,000 consumers surveyed said they stopped consuming news from a particular outlet because the coverage no longer satisfied their news needs, according to the study.Continue reading...

personal brands

Linsanity Abides, and Not Just in the Knick of Time

Posted by Mark J. Miller on June 26, 2012 01:01 PM

The fever pitch of Linsanity has died down a bit since mid-February, when every move New York Knicks point guard Jeremy Lin made was scrutinized and revered. His spot on his brother’s couch was ballyhooed as the mark of a man who overly impressed with himself and his status as an NBA player. His entire manner was an antidote to the general self-promoting boorishness that is generally expected from his fellow NBA players.

Plus, the guy went to Harvard! And helped build the Asian market even further and bring in more bucks for the sport! Not to mention being the very model of a modern Asian American. What else could the league ask for?

A few others, of course, saw Lin’s rise as a big opportunity to make some money for themselves as well and went ahead and filed for the “Linsanity” trademark. As we recently noted, Lin — who is not yet confirmed to be returning as a Knick — did the same in an attempt to keep himself from potentially seeing his own name on hot pads and t-shirts and ice-cream flavorings (and, naturally, make a few dollars down the road as well).Continue reading...

response mechanism

Pew Highlights America's Digital Divide

Posted by Sheila Shayon on April 23, 2012 11:02 AM

The latest intelligence from the Pew Internet Project, the 2012 "Digital Differences" report, finds that one in five American adults surveyed don’t use the Internet, with almost 50% citing irrelevance as the main reason.

The survey, which polled of 2,260 adults aged 18 and older conducted in July-August, 2011, further reveals that 10% of respondents who don't use the Internet have no interest in doing so in the future, although 20% say they have enough technological know-how to do so.

The self-identified Luddites flagged by Pew included, primarily, senior citizens, Spanish-speaking respondents, adults with less than a high school education, and those with under $30,000 annual income. At the same time, the rise of mobile has narrowed the digital divide between white Americans and minorities.Continue reading...

the media is dying

Pew Study Warns Of Print Media's Slipping Business Model

Posted by Sheila Shayon on April 11, 2012 10:09 AM

Newspapers are losing $7 in print advertising for every $1 of digital revenue gained, according to a study by The Pew Project for Excellence in Journalism last month. Even worse, according to Newsosaur's Alan D. Mutter:

Publishers since 2005 have lost $26.7 billion in print advertising revenues while gaining only $1.2 billion in new digital revenue. Thus, the true ratio of print loss to digital gain is 22 to 1, not the 7 to 1 reported by Pew in March.

According to Pew, the newspaper industry acknowledges several obstacles including “cultural inertia” as a major factor. “The difficulty of changing the behavior of people trained in the ways of a mature and monopolistic industry... 15 years into the digital transition, executives still feel they are in the early stages of figuring out a how to proceed.”

"We have all these [new] products we are working on that we believe are going to deliver results that are part of our sustainability," said one executive. "But we need to eat today."

Newspaper executives are part of an industry “caught between the gravitational pull of the legacy tradition and the need to chart a faster digital course.” Continue reading...

More about: , ,

digital moves

Pew State of the Media 2012: Digital News Omnivores on the Rise

Posted by Sheila Shayon on March 21, 2012 11:01 AM

According to the latest 2012 State of the News Media report from Pew Research Center’s Project for Excellence in Journalism, 2011 truly marked the tipping point for a new era of digital media consumption and sharing.

In the new "new media" landscape, Pew's landmark annual consumer research underscores the widening gap between the news and technology industries as a small, powerful group of digital behemoths increasingly consolidate and control our digital lives and become media titans in their own right.

“Google, Amazon, Facebook, Apple and a few others are maneuvering to make the hardware people use, the operating systems that run those devices, the browsers on which people navigate, the e-mail services on which they communicate, the social networks on which they share and the web platforms on which they shop and play,” says the study.Continue reading...

social media watch

Pew Studies the Graying of Social Media

Posted by Sheila Shayon on September 5, 2011 11:01 AM

A new Pew Research report finds social networking sites are gaining traction with adult Internet users as sites like Facebook, Twitter and LinkedIn engage the largest share of adults to date.

The Pew Research Center’s Internet and American Life Project reports that two-thirds of adult Internet users (65%) say they use a social networking site, up from 61% percent in 2010 and 29% in 2008.

“The pace with which new users have flocked to social networking sites has been staggering; when we first asked about social networking sites in February of 2005, just 8 percent of Internet users—or 5 percent of all adults—said they used them,” wrote report co-authors Mary Madden and Kathryn Zickuhr.

This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites.Continue reading...

social media watch

Facebook Analytics Get Savvier, Deeper, "Full Circle"

Posted by Sheila Shayon on August 3, 2011 03:00 PM

Some Facebook trends and stats to pay attention to this week:

Nielsen's new “gross ratings points” system will launch with Facebook's help, as the traditional measurement firm seeks to expand its digital, cross-platform and social savvy. Nielsen Online Campaign Ratings was announced last September and will debut August 15th with Facebook as its first client, reports Mashable. Use of gross ratings points to measure online campaigns instead of traditional metrics like click-through rates or impressions lets marketers purchase online ads in a way similar to TV and print. More importantly, it provides fodder for convincing advertisers that social-media platforms like Facebook hold significant sway on brand’s campaigns. "Brands love word of mouth," commented Sean Bruich, head of the measurement research team at Facebook, to the Wall Street Journal, in something of an understatement. Find out more on Nielsen's blog post.

According to TBG Digital, Facebook's share of U.S. display ad revenue is projected to grow to 17.7% in 2011, up from a 12.2% share last year. The site's growing interest to advertisers helps explain why Facebook is partnering with comScore on its new measurement system, Social Essentials, which aims to enable brands to understand the size and composition of their social media fan base and the reach and frequency of brand impressions.Continue reading...

tech fail

Consumers Not Yet Loco for GeoLocal

Posted by Sheila Shayon on November 15, 2010 02:00 PM

The platforms are built, the cash from VC’s in place, and marketers poised to cash in on the ample advertising opportunities…all that’s missing from mobile social brands is, well, you. Turns out Web surfers aren't flocking to virtual check-ins as quickly as the tech brands behind them would like.

In its first report on the use of “geosocial” or location-based services, the Pew Research Center’s Internet & American Life project finds that 4% of online adults use a service such as Foursquare or Gowalla that allows them to share their location with friends and to find others who are nearby. On any given day, only 1% of internet users are using these services.

Of course, this was before the juggernaut that is Facebook launched its Places check-in feature, and invited brand marketers such as Gap to the dance.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements