Posted by Abe Sauer on September 5, 2011 04:09 PM
The initial jarring element of Palladium Boots' (maybe) exploitative new campaign is the use of "3/11" in the same way "9/11" is used in the US to describe the terrorist attacks of Sept. 11, 2001. While the earthquake and tsunami that turned much of Japan upside down in March 2011, the moniker "3/11" is hardly a mainstay, making Palladium's use all the more intentionally evocative… and exploitative.
Tokyo Rising, its new video "exploration" of the city hosted by Pharrell, faces "a new reality after the tragedy of 3/11." This makes Palladium, maybe, the first brand to heavily leverage the disaster for a brand campaign. (It is something American brands have already mastered with 9/11.)Continue reading...
Posted by Shirley Brady on May 23, 2011 09:00 AM
Amazon "gives away" Lady Gaga's new album for 99 cents.
AOL shuts down India portal.
Apple rumored to be planning a store in NYC's Grand Central and a curved glass iPhone.
Barnes & Noble's Nook "crushes" Amazon's Kindle in the glossy magazine department.
Cisco accused of aiding Chinese crackdown on dissidents.
Disney's Pirates of the Caribbean 4 scores fourth biggest global weekend opening.
Ellen DeGeneres boycotts Twitpic in wake of Twitter app's photo agency deal.
Ford plans in-car driver health monitoring with Medtronic.
Foursquare and Groupon reportedly in partnership talks.Continue reading...