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brand news

Brand News: Under Armour vs. Adidas, DuPont, Layoffs and more

Posted by Dale Buss on January 9, 2015 09:20 AM

adidas Pharrell original superstar commercial


Coca-Cola and McDonald's are cutting jobs, as JCPenney and Macy's announce store closures and layoffs. Macy's also mulls taking on discount retailers and JCPenney eyes wearable tech, beacons at CES.

Google search share falls while Yahoo gains, as Google tests car insurance sales.

DuPont is ensnared in breakup battle with activist investor Nelson Peltz.

Renault and PSA halt production in France as Facebook, Apple and Google also honor Charlie Hebdo deaths as terrorist situation continues.

Under Armour overtakes Adidas as No. 2 in US sportswear market and pins hopes on Stephen Curry shoe in battle against Nike as Adidas launches #OriginalSuperstar campaign starring David Beckham, Rita Ora, Pharrell and Damian Lillard.Continue reading...

that's entertainment

Fiat Chrysler's AMAs Coup Proves Brands Don't Need the Super Bowl for Buzz

Posted by Dale Buss on November 24, 2014 06:19 PM

While Fiat Chrysler is still gearing up for its Super Bowl ad assault, the company offered a taste of its new spirit on Sunday night with an unprecedented volley of TV commercials during the American Music Awards on ABC.

The telecast featured five different musical acts from Universal Music's Interscope label cozying up to the automaker's brands in some fashion.

"We are taking our ad time and almost handing it over to five artists, five bands," Fiat Chrysler CMO Olivier Francois told Variety. "This is how you generate the maximum bang for your buck."Continue reading...

celebrity designers

Pharrell Transitions to Designer with Launch of Recycled Plastic Denim Line

Posted by Sheila Shayon on February 17, 2014 05:20 PM

Super-producer Pharrell Williams, the recent recipient of a Grammy for record of the year and scheduled to perform his Academy Award-nominated song “Happy” at the Oscars on March 2, is turning his creative attention to a new environmentally-friendly denim collection. 

RAW for the Oceans is a collaboration between Dutch fashion label G-Star RAW and eco-thread company Bionic Yarn, where Pharrell is creative director. 

The jeans, which will be available in August, are made from yarn that consists of plastic litter from the ocean. Pharrell announced the collaboration at New York Fashion Week, saying that he had been looking for an in to fashion and this opportunity was the first that "made sense." 

“Everyone has jeans in their closet,” he said, according to the Wall Street Journal. “Bionic Yarn is a company built around performance, and denim is the perfect category to show the world what Bionic Yarn can do.”Continue reading...

brand news

In the News: Google, Square, Blackberry and more

Posted by Alicia Ciccone on June 28, 2013 09:31 AM

In the News

Google is reportedly developing an Android game console, as it sues IRS over missing tax refund. 

Square poaches Facebook advertising executive. 

Blackberry shares plunge 25 percent on disappointing earnings. 

Firefox debuts new logo and updates for Android beta.

Men's Wearhouse owes ousted founder George Zimmer $1 million for TV ads. 

QVC says it will "pause" its relationship with Paula Deen.Continue reading...

brand news

In the News: Carnival, Barnes & Noble, Square and more

Posted by Dale Buss on June 26, 2013 09:17 AM

In the News

Carnival CEO to step down.

Barnes & Noble pulls back after losses in tablet wars.

Square takes on PayPal online.

Daimler outsources development of driver-assistance software.

Paula Deen's awkward TODAY interview furthers PR nightmare

Dow Jones plans to eliminate some newsroom staff as it unifies newswires and Wall Street Journal.

Fiat adds seven-seat minivan to 500 range in Europe.

Ford ushers great-great grandchildren of founder into management.

Google gets boost in EU privacy case.

Heineken says it is "absolutely on top" of issue of fake beer in emerging markets.Continue reading...

branded entertainment

Palladium Reboots Japanese History With '3/11' Metaphor

Posted by Abe Sauer on September 5, 2011 04:09 PM

The initial jarring element of Palladium Boots' (maybe) exploitative new campaign is the use of "3/11" in the same way "9/11" is used in the US to describe the terrorist attacks of Sept. 11, 2001. While the earthquake and tsunami that turned much of Japan upside down in March 2011, the moniker "3/11" is hardly a mainstay, making Palladium's use all the more intentionally evocative… and exploitative.

Tokyo Rising, its new video "exploration" of the city hosted by Pharrell, faces "a new reality after the tragedy of 3/11." This makes Palladium, maybe, the first brand to heavily leverage the disaster for a brand campaign. (It is something American brands have already mastered with 9/11.)Continue reading...

brand news

In the News: IBM, Oprah, Lady Gaga & more

Posted by Shirley Brady on May 23, 2011 09:00 AM

In the News

Amazon "gives away" Lady Gaga's new album for 99 cents.

AOL shuts down India portal.

Apple rumored to be planning a store in NYC's Grand Central and a curved glass iPhone.

Barnes & Noble's Nook "crushes" Amazon's Kindle in the glossy magazine department.

Cisco accused of aiding Chinese crackdown on dissidents.

Disney's Pirates of the Caribbean 4 scores fourth biggest global weekend opening.

Ellen DeGeneres boycotts Twitpic in wake of Twitter app's photo agency deal. 

Ford plans in-car driver health monitoring with Medtronic.

Foursquare and Groupon reportedly in partnership talks.Continue reading...

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