Posted by Abe Sauer on January 16, 2015 06:01 PM
The Project: Melco Crown Entertainment / "The Audition"
The Plot: Martin Scorsese, Robert De Niro, Leonardo DiCaprio and Brad Pitt extend the time-honored tradition of Hollywood types cashing in overseas—and this is only the trailer for the $70 million short film/commercial (the most expensive ad ever made) that's still to come.
It's penned by The Wolf of Wall Street scribe Terence Winter and directed by Scorsese and produced by Brett Ratner. The backer: Australian casino tycoon James Packer. The backgrounder: Scorsese's 1995 Casino movie with De Niro.
The Verdict: All this to promote a DC Comics-themed casino opening this year in Macau? Continue reading...
Posted by Abe Sauer on December 5, 2014 12:03 PM
The Project: "One Love" by Ben & Jerry's and Bob Marley (Dec. 4)
The Plot: Music video featuring fans singing Marley's iconic tune in aid of the Bob Marley 1Love Foundation. The videos were collected by Ben & Jerry's UK, whose Marley-inspired Satisfy My Bowl ice cream flavor is raising money (but not in America) to create a new youth empowerment camp for underserved children in Jamaica.
The Verdict: Jah, man—because giving is the reason for the season. Below, more fresh branded entertainment, starting with Nick Offerman for Lagavulin whiskey.Continue reading...
Posted by Abe Sauer on November 26, 2014 12:09 PM
The Project: "Lady Gaga & Tony Bennett - H&M Magical Holidays"
The Plot: The May-December songbirds perform “It Don’t Mean A Thing (If It Ain’t Got That Swing)” from their #1 album, Cheek To Cheek.
The Verdict: Swingin' and festive, chic to chic. Watch below, with more of the latest in branded entertainment this week:Continue reading...
Posted by Catherine Straut on November 24, 2014 11:23 AM
Karl Lagerfeld is staging Chanel’s latest fashion show in Salzburg, Austria next week, and is releasing a short film that celebrates the spirit of Austrian history—with a decidedly modern twist.
The video stars hip-hop mogul Pharrell Williams and British supermodel Cara Delevingne as a royal couple in an 1860s dream sequence, singing a duet penned by Williams called “CC the World."
The short, titled “Resurrection,” will debut on Dec. 1, the day before the fashion show is set to take place at the Schloss Leopoldskron hotel in southern Salzburg.
More of a long video clip than a short film, WWD reports, the movie reenacts a key episode in Coco Chanel’s life: While vacationing at an Austrian resort in 1954, the designer became fascinated by a jacket worn by the hotel's elevator operator.
So inspired, Chanel went on to create the Chanel jacket—an iconic piece whose trademark features Chanel protects vigorously.Continue reading...
Posted by Dale Buss on October 24, 2014 09:21 AM
Twitter sees Queen Elizabeth II send her first tweet while Stephen Hawking joins Facebook.
P&G plans to exit Duracell brand.
AMC Networks acquires nearly half of BBC America.
Amazon misses expectations with holiday forecast, depressing stock price.
Microsoft sales lifted by the cloud to $23.2B as Nokia name to live on in entry-level phones. Continue reading...
Posted by Claire Falloon on July 21, 2014 01:03 PM
As concert and festival-goers don their denim cut-offs and band t-shirts this summer, they should also get ready for the usual barrage from brands clamoring for their money and attention.
This year fans will encounter everything from advertising and promotions to carefully integrated digital and live experiences from brands including Jim Beam, Honda, Budweiser, Vans and even Staples, which is sponsoring Katy Perry’s Prismatic World Tour (seriously, office supplies? What happened to sex, drugs and rock & roll?)
Old school purists may not like it, but concert sponsorship is nothing new and the presence of big corporate brands in music is a reality we may all have to get used to.
As Lady Gaga noted at SXSW back in March, “without sponsorships we won’t have any more artists in Austin, because record companies don’t have any f*cking money.” And as music labels recede, the big brands are marching in.Continue reading...
Posted by Shirley Brady on May 28, 2014 08:21 AM
TOP 5 STORIES
Twitter, on track for 400 million users by 2018, signs $230 million partnership with Omnicom, shares real-time music stats with Billboard, and releases all tweets to science.
Google unveils internally built self-driving car (above) with no brakes or steering wheel.
Microsoft CEO Nadella lays out "post-post-PC" leadership vision and demonstrates real-time translation for Skype.
Massimo Vignelli, acclaimed for American Airlines logo and other iconic designs, has died at 83.
Nasdaq nears 13-year high as tech stocks soar.
MORE BRAND NEWS
A+E reveals Bio cable network rebrand as FYI.
Accenture finds that 72 percent of Americans would bank with Walmart, Google or T-Mobile.
American Express launches digital push for 14th Unstaged concert, featuring Pharrell Williams.
AP/Equilar study finds that median CEO pay passed $10 million in 2013.
Apple and Google vie for control of the Internet of Things.Continue reading...
Posted by Shirley Brady on May 26, 2014 09:15 AM
TOP 5 STORIES
Target Canada head makes aggressive 30-day guarantee as Target US hires Magna exec and talks up Altuzarra collaboration.
General Mills, the Girl Scouts of the USA and Tootsie Roll take action on e-cigarettes using their product brand names.
Sony forms alliance for China PlayStation in Microsoft challenge as CEO touts wearable gaming.
Pfizer abandons AstraZeneca contentious bid.
New US gun control ads resonate in wake of Memorial Day Weekend mass shooting.
MORE BRAND NEWS
Apple seeks retrial and court order blocking sale of older Samsung phones as smart home system rumored for WWDC.
Carnival CEO addresses cruise industry challenges.
China plans to scrap millions of cars over emission standards.
Chipotle looks beyond the burrito.
Disneyland Paris opens Imagination Castle based on kids' drawings.
Hasbro exec dubbed "the father of G.I. Joe" has died, aged 86.
Heineken "shoe sale for women" campaign slammed as sexist.Continue reading...