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sporting brands

adidas Adds Customization and Quicker Turnaround to Boost Sales

Posted by Mark J. Miller on March 26, 2015 12:02 PM

adidas is offering expanded color and customization options as well as quicker production times—all in the hopes of bringing in more revenue. The move includes the new Pharrell Williams' Supercolor collection as well as increased customization options.

adidas’ NEO teen fashion brand gets a new product through its production cycle in 45 days, compared with the 12 to 18 months it normally takes, Reuters reports. So adidas is adopting the production innovations from NEO’s supply chain and moving them into all of its other products. The initial marketing push will be to Los Angeles, New York, London, Paris, Shanghai and Tokyo.Continue reading...

brand news

Brand News: adidas x Pharrell, RadioShack Privacy, Uber Safety

Posted by Shirley Brady on March 26, 2015 09:12 AM

TOP STORIES

adidas reveals growth strategy to investors (including manufacturing shift from Asia) and new line with Pharrell Williams.

RadioShack alarms by putting customers' personal data on list of assets being sold in bankruptcy auction.

Uber announces safety measures to restore trust in brand.

Twitter launches Meerkat rival Periscope to praise.

Apple finds luxury supporters for Apple Watch, brings iPhone trade-ins to China and taps Trent Reznor to help craft new music streaming service as CEO Tim Cook vows to give away fortune.Continue reading...

brand news

Brand News: Pepsi Challenge, Google Shop, Facebook Woos Brands and More

Posted by Shirley Brady on March 11, 2015 07:01 AM

TOP STORIES

Facebook introduces topic data in outreach to (select) brand marketers in the US and UK via DataSift, while enterprise moves make Cisco nervous and company removes “Feeling Fat” status option.

J&J's McNeil Consumer Healthcare pleads guilty to misdemeanor violation and must pay $25 million in DOJ inquiry over children’s Tylenol and Motrin containing metal particles.

Apple Watch knock-offs pop up in China as company gripes about antitrust monitor and commits over $50 million to diversity efforts. Meanwhile, scientists find people don’t know Apple’s logo as well as they think they do.

Google CFO retires with viral farewell as brand launches first of three in-store shops in the UK at Currys PC World (following Chrome shop) and is reportedly in talks to buy Indian startup InMobi.

PepsiCo brings back the Pepsi Challenge as a global campaign for a new generation.Continue reading...

brand news

Brand News: Apple, LG, Amazon and more

Posted by Shirley Brady on February 16, 2015 09:31 AM

LG Urbane smartwatch

TOP STORIES

Apple improves iMessage and FaceTime security following hack as electric car news trickles out, Jony Ive is profiled in The New Yorker and Apple Pay earns the White House seal of approval.

LG releases luxury smartwatch (the Urbane, above) with Android ahead of Mobile World Congress as brand takes Samsung spat to YouTube.

Amazon drone air delivery plan faces setback with FAA move to regulate space.

Hershey faces backlash for move to ban UK-made Cadbury chocolates in the US.

adidas gets endorsement from Pharrell Williams in midst of Kanye West New York Fashion Week hype.Continue reading...

branded entertainment

Branded Entertainment Watch: Marty, Bob, Leo and Brad Pitch Real-Life Casino

Posted by Abe Sauer on January 16, 2015 06:01 PM

The Audition Melco Casino Studio City Martin Scorsese Robert De Niro Leonardo DiCaprio Brad Pitt

The Project: Melco Crown Entertainment / "The Audition"

The Plot: Martin Scorsese, Robert De Niro, Leonardo DiCaprio and Brad Pitt extend the time-honored tradition of Hollywood types cashing in overseas—and this is only the trailer for the $70 million short film/commercial (the most expensive ad ever made) that's still to come.

It's penned by The Wolf of Wall Street scribe Terence Winter and directed by Scorsese and produced by Brett Ratner. The backer: Australian casino tycoon James Packer. The backgrounder: Scorsese's 1995 Casino movie with De Niro.

The Verdict: All this to promote a DC Comics-themed casino opening this year in Macau? Continue reading...

branded entertainment

Branded Entertainment: 'Tis the Season for Holiday Schmaltz—and Music Videos

Posted by Abe Sauer on December 5, 2014 12:03 PM

The Project: "One Love" by Ben & Jerry's and Bob Marley (Dec. 4)

The Plot: Music video featuring fans singing Marley's iconic tune in aid of the Bob Marley 1Love Foundation. The videos were collected by Ben & Jerry's UK, whose Marley-inspired Satisfy My Bowl ice cream flavor is raising money (but not in America) to create a new youth empowerment camp for underserved children in Jamaica.

The Verdict: Jah, man—because giving is the reason for the season. Below, more fresh branded entertainment, starting with Nick Offerman for Lagavulin whiskey.Continue reading...

branded entertainment

Branded Entertainment Watch: Lady Gaga & Tony for H&M, Red Bull and more

Posted by Abe Sauer on November 26, 2014 12:09 PM

The Project: "Lady Gaga & Tony Bennett - H&M Magical Holidays"

The Plot: The May-December songbirds perform “It Don’t Mean A Thing (If It Ain’t Got That Swing)” from their #1 album, Cheek To Cheek.

The Verdict: Swingin' and festive, chic to chic. Watch below, with more of the latest in branded entertainment this week:Continue reading...

brand ambassadors

Cara Delevingne and Pharrell Williams Duet in Chanel's New Short Film

Posted by Catherine Straut on November 24, 2014 11:23 AM

Karl Lagerfeld is staging Chanel’s latest fashion show in Salzburg, Austria next week, and is releasing a short film that celebrates the spirit of Austrian history—with a decidedly modern twist. 

The video stars hip-hop mogul Pharrell Williams and British supermodel Cara Delevingne as a royal couple in an 1860s dream sequence, singing a duet penned by Williams called “CC the World."

The short, titled “Resurrection,” will debut on Dec. 1, the day before the fashion show is set to take place at the Schloss Leopoldskron hotel in southern Salzburg.

More of a long video clip than a short film, WWD reports, the movie reenacts a key episode in Coco Chanel’s life: While vacationing at an Austrian resort in 1954, the designer became fascinated by a jacket worn by the hotel's elevator operator.

So inspired, Chanel went on to create the Chanel jacket—an iconic piece whose trademark features Chanel protects vigorously.Continue reading...

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