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GE promotes new refrigerator in online-only video.Continue reading...

America loves a winner with a redemption story. Well, at least marketers think they do. That would explain how Philadelphia Eagles star quarterback Michael Vick, who spent nearly two years in prison for his part in an interstate dog-fighting ring, has managed to get another endorsement deal.

His hometown Philadelphia Inquirer reports that Vick, treated like a complete pariah when he was released from jail two years ago, has added to his post-prison endorsement deals by signing a new contract this week with a nutritional-supplement company, Fuse Science.

As part of the deal, the parent company of Fuse, Double Eagle Holdings Ltd., has a new equity partner. You guessed it: Vick.

"He's a changed man," Fuse Science CEO Adam Adler told the Associated Press.Continue reading...

The Associated Press last night gave Michael Vick its NFL Comeback Player of the Year award — the first time in the honor's 12-year history that it has gone to a player following a prison sentence. Vick also recently started signing endorsement deals again. 

Michael Vick's first endorsement deal following his jail term for dogfighting charges was for a Nissan dealership in Woodbury, NJ, which released a spot (above) in December. Today comes word that the Philadelphia Eagles quarterback has signed a two-year endorsement deal with Unequal Technologies, the maker of the football pads he wore most of his last season.

"We're real excited about it," commented CEO Rob Vito about the deal with Vick, the company's first celebrity endorser, to the Associated Press. "Michael is good people. He paid his dues. President Obama reached out to him. He deserves an opportunity. This is what makes America so great. He's moved forward. He's a whole other person."