Posted by Dale Buss on June 14, 2012 09:01 AM
LVMH acquires storied French luxury brand Arnys.
Nokia to cut 10,000 jobs, sells Vertu luxury brand.
GM plans to close Opel factory in Germany.
Amazon and Google rush to wrap up new gTLD domain-name suffixes with ICANN.
Applebees sees franchisee's new marketing campaign diverge controversially from corporate brand.
Aung San Suu Kyi warns investors off Myanmar's state oil and gas firm on historic visit to Europe.
Coca-Cola renews sponsorship of BET's 106 & Park.
Facebook launches real-time bidding for "Marketplace" ads.
GE promotes new refrigerator in online-only video.Continue reading...
Posted by Mark J. Miller on July 21, 2011 11:30 AM
America loves a winner with a redemption story. Well, at least marketers think they do. That would explain how Philadelphia Eagles star quarterback Michael Vick, who spent nearly two years in prison for his part in an interstate dog-fighting ring, has managed to get another endorsement deal.
His hometown Philadelphia Inquirer reports that Vick, treated like a complete pariah when he was released from jail two years ago, has added to his post-prison endorsement deals by signing a new contract this week with a nutritional-supplement company, Fuse Science.
As part of the deal, the parent company of Fuse, Double Eagle Holdings Ltd., has a new equity partner. You guessed it: Vick.
"He's a changed man," Fuse Science CEO Adam Adler told the Associated Press.Continue reading...
Posted by Shirley Brady on February 6, 2011 11:30 AM
The Associated Press last night gave Michael Vick its NFL Comeback Player of the Year award — the first time in the honor's 12-year history that it has gone to a player following a prison sentence. Vick also recently started signing endorsement deals again.
Posted by Shirley Brady on January 25, 2011 03:45 PM
Michael Vick's first endorsement deal following his jail term for dogfighting charges was for a Nissan dealership in Woodbury, NJ, which released a spot (above) in December. Today comes word that the Philadelphia Eagles quarterback has signed a two-year endorsement deal with Unequal Technologies, the maker of the football pads he wore most of his last season.
"We're real excited about it," commented CEO Rob Vito about the deal with Vick, the company's first celebrity endorser, to the Associated Press. "Michael is good people. He paid his dues. President Obama reached out to him. He deserves an opportunity. This is what makes America so great. He's moved forward. He's a whole other person."