Posted by Sheila Shayon on March 25, 2010 01:41 PM
Paula Deen, all-American cook, restaurateur, author, and Emmy Award-winning television personality is going digital. The southern Food Network star is teaming with Philadelphia Cream Cheese to host the "Real Women of Philadelphia," a new show featured on Deen's website.
Kraft, whose Philadelphia Cream Cheese is the #1 brand in the category, is directing all brands to ramp up their digital efforts and incorporate more user-generated content – in this case, cooking content.
Adam Butler, senior associate brand manager, Kraft Foods comments, "People love to cook with Philadelphia Cream Cheese, and online is where everyone goes for recipes and ideas now. Content has enhanced credibility in the digital space."Continue reading...