Posted by Amanda Caswell on December 10, 2014 04:55 PM
“One for you, one for me,” has long been a motto for holiday shoppers, but more and more, brands are making it easier for consumers to give gifts that are “one for you, and one for you too.” There’s been a telling trend shift from the traditional model of “a portion of your sale will support Charity X” towards more tangible expressions of charity. Brands are responding to consumers’ preference to start doing more for the world through the brands they choose by offering products that donate physical items that make a difference.
This year, retail giant Target partnered with TOMS to give back for the holiday season. With the co-branded “One for One, For All” campaign, every purchase made from their limited-edition Target + TOMS collection donates a blanket, meal or pair of shoes to someone in need.
The collection, which includes apparel for women, men and kids, plus home accessories, is tagged with the specific items associated with your purchase. For example, buying a women’s poncho “gives one blanket to those in need.”Continue reading...
Posted by Sheila Shayon on October 3, 2014 01:03 PM
FEED Projects is halfway through its monthlong Feed Supper campaign, which started on September 16 and wraps up on the UN's World Food Day on October 16.
The goal is to provide 1 million meals to Feeding America through hosted dinner parties, and it's more than halfway there, with more than 625,000 meals provided as of today.Continue reading...
Posted by Sheila Shayon on October 1, 2014 05:22 PM
Now in its fourth year, SXSW Eco is about to kick-off with some social-savvy brand participants.
Clorox is testing a Twitter-powered water dispenser to raise awareness and funds for its Safe Water Project.
The two-year-old initiative helps deliver 400,000 liters of safe drinking water daily through public bleach dispensers to more than 25,000 people in rural Peru, where one in seven people don't have access to safe water.
For each tweet with the hashtag #safewaterproject, Clorox will donate $1—enough to provide safe water to a Peruvian for four months. It hopes to raise $2,000 at the environmentally-focused conference and $20,000 through the end of the year.Continue reading...
Posted by Sheila Shayon on September 25, 2014 03:03 PM
Yao Ming is already a one-man brand, having proven himself against the likes of Shaquille O’Neal as a 22-year-old NBA rookie. Now, more than ten years later, the former Houston Rockets star is a one-man band with a mission: to wean China off its love of ivory and save Africa’s endangered elephant population.
In just the past three years, 100,000 elephants have been poached for their tusks in mass-slaughters as the appetite for ivory grows in Ming’s home country. The death toll rises annually with 25,000 African elephants murdered last year and 4.5 million killed in the last 60 years.
Nicknamed the “Great Wall of China,” the 7’6” Yao, now 33, told the Washington Post he connects with Africa as “many animals there are bigger than me.”
So he launched a campaign in partnership with WildAid, Save the Elephants, the African Wildlife Foundation and the Yao Ming Foundation to defend the largest, gentlest creatures on the planet from man. Joining the cause, Discovery's Animal Planet network will debut a feature documentary, Saving Africa's Giants with Yao Ming, on Nov. 18.Continue reading...
brands under fire
Posted by Mark J. Miller on September 19, 2014 05:37 PM
Breast Cancer Awareness Month kicks off in October and it appears that at least one brand will be using it to punish the NFL for its role in an ongoing player misconduct controversy.
P&G’s Crest brand has pulled out of A Crucial Catch, the league's breast cancer awareness initiative with the American Cancer Society, CBS Sports reports, in the wake of the domestic violence accusations and criticism of NFL Commissioner Roger Goodell. The brand planned to have one player on each team acting as an ambassador and wearing a pink mouthguard while also engaging with fans on social media. While Crest's involvement with the campaign is no more, P&G says it still intends to donate the funds to cancer research on its own.
The decision came after the league was widely criticized for its handling of the suspension of Ray Rice for domestic violence, an incident that had a snowball effect on players and teams throughout the league. Radisson Hotels has suspended its sponsorship of the Minnesota Vikings after Adrian Peterson was arrested for reckless child injury. This all happened, the Sacramento Bee notes, the same week the league released a report that “shows one of four players will develop neurological disease during his career.”Continue reading...
Posted by Mark J. Miller on September 2, 2014 05:12 PM
Bill Gates and Jennifer Lopez have done it. Martha Stewart and Donald Trump have, too. Your friends and neighbors have probably shown off their efforts on social media. Perhaps even you have done it.
“It,” of course, is the ALS Ice Bucket Challenge, the viral awareness campaign that has raised over $100 million towards research for ALS, also known as Lou Gehrig’s Disease.
The Challenge, which was briefly the focus of a US Patent and Trademark Office application that has since been pulled, is still going strong on social media channels around the globe, and in turn is inspiring other causes to attempt to adopt viral, "Challenge"-inspired campaigns.Continue reading...
Posted by Sheila Shayon on August 15, 2014 04:57 PM
It’s an exclusive club and growing every day, but you might ask, what do New Jersey Governor Chris Christie, Facebook CEO Mark Zuckerberg, Microsoft co-founder Bill Gates, Ethel Kennedy, Justin Timberlake and Martha Stewart all have in common?
They've all accepted the Ice Bucket Challenge, a viral social fundraiser for ALS, also known as Lou Gehrig's Disease, that is prompting a Who's Who of participants to dump buckets of ice water over their heads in the name of medical research. The social movement, which has benefited the US national ALS Association, asks participants to nominate three others or make a $100 donation to ALS within 24 hours of the nomination. And donating they are.
“If we look at donations Association-wide (which includes national and chapter revenue), our organization has received $9.5 million compared to $1.6 million during the same time period last year (July 29 to August 15)," an ALS Association spokesperson told brandchannel. “From July 29 to August 15, the national office of The ALS Association has received $6.7 million compared with $34,800 in donations during the same time period last year. These donations have come from existing donors and 184,812 new donors to The Association.”Continue reading...
Posted by Sheila Shayon on July 23, 2014 10:28 AM
The forerunner to the modern flush system was patented in 1775 by London watchmaker Alexander Cummings, and ever since, designers and inventors have tried to create a better mousetrap for a basic human activity. But access to a flush toilet divides the globe. According to the Bill and Melinda Gates Foundation, an estimated 2.5 billion people worldwide, or two out of every five, don’t have such access.
The need is great (nearly 1.5 million children die each year from food and water tainted with fecal matter) and the category is ripe for innovation, which spurred the Gates Foundation to launch the Reinvent the Toilet challenge in 2011 as part of its commitment to water, sanitation and hygiene.
We recently profiled American Standard CEO Jay Gould, whose company has partnered with the Gates Foundation on Flush for Good, an initiative to improve sanitation and community health in emerging markets.
The Gates fund has helped other such innovations as the Loowatt waterless toilet invented by Virginia Gardiner has raised nearly £2m in funding in total. A biodegradable lining runs around the bowl that pushes waste into a cartridge that gets broken down by microorganisms into biogas and fertilizer. The technology this week had a successful debut at the Latitude Festival in the UK.Continue reading...