Posted by Sheila Shayon on November 22, 2013 06:42 PM
A heartwarming event triggered a win-win situation for five year-old Miles Scott and the Make-A-Wish Foundation, which earlier this week orchestrated a super hero-sized 'wish' that turned San Francisco into Gotham City and Scott into "Batkid."
Cruising the city in his Batmobile (a Lamborghini), Scott captured the hearts of millions following along on social media—even prompting a Vine video from President Obama.
Miles recently finished chemotherapy treatment for leukemia, and his wish to be a crime-fighting superhero for a day is one for the books in how to pull-off a successful social media event with a little planning, a little savvy and a little moxie.
And while Scott's wish was perhaps unique, his is just one of thousands that the foundation grants every year. So why did this particular stunt grow to such viral proportions?Continue reading...
brands with a cause
Posted by Mark J. Miller on November 5, 2013 07:15 PM
It's less than a week into November, but thousands of men across the globe are already starting to look a little scraggly. By the time the month is out, the once baby-faced male population will be donning full bears, fancy handlebar mustaches, or better yet, the Fu Manchu.
That's right: it's Movember–the global effort to raise awareness around various men's health issues. And just as brand's turned themselves pink last month for breast cancer awareness, plenty of brands are getting a little hairy to throw their support (and marketing dollars) behind the global cause.
Movember, which grew out of a conversation between two pals in an Australian pub back in 2003, and raised $147 million last year, has grown out its whiskers into a full-blow branding beard. So much so that this year, the Just For Men haircolor brand has become an official sponsor, according to the New York Times.
“Here’s to the Movember mo bros, bravely growing mustaches to change the face of men’s health,” a voice-over says at the start of the brand’s new commercial. “They’ve never let gray mess with their mo.” Revenue from the sales of one product specially packaged for the month will go to the cause.Continue reading...
Posted by Sheila Shayon on November 5, 2013 06:22 PM
TOMS continues to define socially-conscious retail, today launching TOMS Marketplace, an online retail destination with a curated collection of 200 socially conscious products from 30 different companies.
"The TOMS Marketplace represents something that is bigger than us," said Blake Mycoskie, Founder and Chief Shoe Giver of TOMS, in a press release. "We believe social entrepreneurship is a movement that is here to stay, and the TOMS Marketplace is our way of bringing awareness to so many amazing companies, causes and products.”
Essentially the creator of the 'one-to-one' model that has been emulated by dozens of other brands like Warby Parker, TOMS' intention with the marketplace is to use the power of One — the TOMS brand — to aid Many, by giving socially-conscious startups greater exposure to a community of purpose-minded consumers, Mycoskie told the New York Times.Continue reading...
Posted by Sheila Shayon on November 4, 2013 02:47 PM
The latest project from Gucci's Chime for Change initiative is challenging female techies to participate in Chime Hack—an effort that will serve to create mobile apps that support girls and women around the globe.
With help from Twitter and San Francisco-based female tech community, Women Who Code, the event following San Francisco's TEDWomen 2013 will include Facebook’s Andrew Bosworth, Twitter’s Dick Costolo, Xiaomi’s Hugo Barra, Google’s Susan Wojcicki, and Phil Wise and Annie Fox of Hearst Magazines.Continue reading...
Posted by Dale Buss on October 10, 2013 04:27 PM
McDonald's certainly can't win with some critics. Its new promotion involves giving away millions of books that will advance both children's literacy and their understanding of healthy eating. But all some people see are a cynical way to sell more fast food.
Which, of course, is what McDonald's is in business to do. It'd be tough to make a mass business, employ all those workers and pay all those taxes with a trade that offered only, say, hand-made artisan sandwiches of artichokes and avocados with a chaser of kombucha.
In lieu of toys, McDonald's US plans to distribute more than 20 million paperback books inside its Happy Meals in the US during the first half of November, a gambit which could make it the country's "largest children's book publisher for the month," as Ad Age observed.
The move is "yet another effort to appease criticis who have lambasted its Happy Meals for the food quality, the licensed toys and kid-targeted marketing," noted USA Today. The brand launched a similar effort back in the UK back in January, where it received much the same criticism.Continue reading...
Posted by Abe Sauer on August 26, 2013 04:45 PM
It's been over a year since "Linsanity" took over in New York City before spurring a global marketing phenomenon. Since then, Jeremy Lin has become the face of numerous brands in China and Taiwan, including Nike, Gatorade, Volvo and KFC. It's the last of those brands that's currently using Lin in a way that Western consumers would likely never see, shedding some light on why Lin is such a valuable spokesperson in Asia.
China (and Taiwan) have seemingly become Lin's regualr off-season home after he shot to stardom. He is nearly as well integrated in Asian culture as he is in the US, with a Weibo account as robust as his Twitter. And when he's not being mobbed by fans, Lin spends his time touring the country with his JLin Basketball Camp and visiting sickly orphans. Could Asia ask for a better role model?Continue reading...
Posted by Sheila Shayon on August 1, 2013 11:14 AM
Toyota, one of many corporate sponsors of the Food Bank of New York City, decided to contribute something that only the engineers behind Toyota's global operations could give: kaizen. The Japanese word, meaning "continuous improvement," is key to Toyota's own business and market success, and a concept that has been applied over 40 other global organizations.
By applying 'kaizen' to the Food Bank, Toyota helped a soup kitchen in Harlem streamline its system, taking the wait time for dinner from 90 minutes down to 18, helped a food pantry on Staten Island reduce food-packing time, and helped a warehouse in Brooklyn that packed aid boxes for Hurricane Sandy victims cut packing time down to three seconds, according to the New York Times.
Serving 1.5 million people annually, Toyota has helped the Food Bank become more efficient, and has "revolutionized the way we serve our community," Margarette Purvis, CEO Food Bank of New York City, told the Times.Continue reading...
Posted by Sheila Shayon on July 17, 2013 03:12 PM
Founded in 2005, nonprofit One Laptop Per Child (OLPC) promised to build a usable laptop for children in developing nations and sell them at as low a price as possible. They've since delivered 2.5 million computers to more than 60 countries before turning their efforts to tablets, and have just announced their first consumer-facing, kid-friendly device, the Android-powered XO Tablet, now available at Walmart for $150.
The newest device is a departure from the organization's focus on laptops, and a bigger departure from its target end-user is developing countries like Ghana, Uruguay and Peru.
“While OLPC says that the XO tablet enables it to 'harness the power of a touchscreen device to create new ways for children to learn,' I’m not sure that a tablet is the best device if you want kids to create rather than just consume music and videos,” comments VentureBeat.
However, a spokesperson told brandchannel, the company's decision to release a tablet was an important next step for its emergence in a new, tech-saturated market. “There is plenty of evidence, both empirical and anecdotal, that touchscreen technology is more intuitive and engaging for children, which in our view makes it an ideal learning device," they said.Continue reading...