Posted by Paula Oliveira on November 29, 2013 02:02 PM
One year ago, speakers at the Sustainable Brands Conference in London focused on three key themes: unified vision, collaboration and simplicity. In 2013, many speakers addressed the same themes once more. Does that mean nothing has changed? Or have we lost our imagination?
In fact, things have changed. Fewer business professionals question nowadays if sustainability (or triple bottom line, social responsibility, corporate citizenship, or whatever you want to call it) is good for business, and it is now more intrinsically linked to business strategy. More sustainability advocates are capable of proving with strong business cases that the investment pays off.
For instance, UK retailer Marks & Spencer says in its annual report that the net benefit generated by Plan A (M&S’s commitment to sustainable business) was £135 million, an increase of 29 percent over the previous year, and during the conference, Adam Elman, M&S Global Head of Delivery, said Plan A has delivered 193 percent return on investment. Not bad, is it? Another example is Kering (formerly PPR, owner of brands such as Gucci and Puma), which pioneered a methodology to value the ‘ecosystem services’ it uses to produce Puma’s sports shoes and clothes. But it's not all about costs: “At Kering, sustainability is seen as an opportunity. Sustainability creates value and stimulates innovation," said Marie-Claire Daveu, the company's Chief Sustainability Officer, who joined the business due to its CEO’s strong commitment to sustainability. “Leadership commitment is everything in this area."Continue reading...
Posted by Alicia Ciccone on November 13, 2013 12:36 PM
Philips today officially revealed its new logo—an updated version of the brand's traditional wordmark and shield—and a new tagline, "Innovation and you."
In a live-stream on YouTube, Philips executives spoke about the redesign and the new direction that the once major consumer electronics brand is now taking. The company launched a social media/gamification teaser campaign this week that invited users to "uncover Philips" by claiming a pixel and revealing a part of the new logo.Continue reading...
Posted by Sheila Shayon on November 12, 2013 12:13 PM
Dutch technology brand Philips is set to reveal its new brand identity on Nov. 13—but not without a little help from its friends.
The #40 Best Global Brand is engaging fans with a sneak peek: a teaser social media campaign that allows anyone to "claim" one of 50,000 pixels in an image of the new logo by signing in with Facebook or Twitter and using the hashtag #UncoverPhilips.
The evolving image lives on an Uncover Philips microsite, in English or Dutch, where so far more than 18 percent of the image has been revealed with users from The Netherlands, US, India and elsewhere claiming more 9,000 pixels so far.Continue reading...
Posted by Dale Buss on July 23, 2013 09:14 AM
Taco Bell eliminates kids' meals.
JCPenney names former Kraft marketing exec Debra Berman as VP brand strategy.
Netflix sees subscriber growth fall short of expectations.
Al-Jazeera taps ABC veteran to run editorial operations in US.
Bentley invests heavily to boost UK car industry.
Chevrolet aims new Silverado ad at women, who buy 15 percent of pickups.
Cisco to buy cybersecurity firm Sourcefire for $2.7 billion.
Dell founder presses shareholders on his proposed buyout.Continue reading...
Posted by Sheila Shayon on July 2, 2013 12:51 PM
Business leaders, academics and innovators came together at the first annual Circular Economy 100 Summit in London recently to create a "global wrap-up" of the most current thinking on circular economics and accelerate the transition to that model over a three year period.
An initiative of the Ellen MacArthur Foundation, the goal is to “inspire a generation to rethink, redesign and build a positive future through the vision of a circular economy” as an alternative to our current traditional linear economy—make, use, dispose.
Dame Ellen MacArthur said about the launch of her Foundation in 2010, “if we don't have an entire generation of young people leaving education realizing what's possible, seeing what's possible, and then seizing what's possible, this cannot happen at the scale that's needed.”Continue reading...
Posted by Dale Buss on June 17, 2013 12:48 PM
The good denizens of Myanmar surely wouldn't mind if Coca-Cola opened a little "happiness" for them as the brand has been doing around the world lately. But for the time being, Myanmar—where only 13 percent of residents even have electricity—probably would settle for the jobs that Coke now is providing there, and maybe for a bottle of the stuff at the end of the shift.
Yes, Coca-Cola is joining Unilever, General Electric, Philips, Visa and just a handful of other big global multinationals in finally doing business in Myanmar, formerly known as Burma, the poorest and least-accessible nation remaining in Asia. Now, North Korea and Cuba are the only two countries in which Coke still doesn't do business.
After more than 60 years away, Coke plans to spend $200 million in Myanmar over the next five years. Earlier this month, it opened a new bottling plant outside the commercial capital of Yangon, which is creating thousands of jobs in its bottling and distribution operation, a much-needed infusion of investment for a country where 40 percent of the population remains unemployed.Continue reading...
Posted by Dale Buss on April 23, 2013 09:28 AM
Netflix reports strong subscriber growth.
Amazon may be planning to open a store in London, reports say.
Ford is reaching record profit on growing sales of Fusion, as company extends programmatic ad buying to online video.
Twitter reportedly reaches deal with Publicis' Starcom MediaVest Group for hundreds of millions over several years.
Airbus strategy for big A350 is being vindicated.
Apple grapples with hardware-software identity crisis.
Burger King tests delivery in Los Angeles.
Cadillac eyes smaller cities for Chinese luxury share.
Del Taco debuts revamped menu.
DuPont more than doubles profit.
Fisker loses $21 million to US seizure.
Google CEO Eric Schmidt belittles importance of UK taxes.Continue reading...
Posted by Dale Buss on January 2, 2013 09:02 AM
Kia names first non-Korean as president and integrates Google Maps.
Avis to acquires Zipcar brand for $500 million.
Nivea woos investors as CEO admits Rihanna was the wrong brand ambassador and brand returns to NYC's Times Square as New Year's Eve event sponsor.
Amazon apologizes for Christmas Eve outage.
American Girl's 2013 Girl of the Year doll addresses U.S. arts education cuts.
Apple sees its store in Paris robbed.
BBC Worldwide appoints chief brands officer.Continue reading...