Posted by Dale Buss on April 23, 2013 09:28 AM
Netflix reports strong subscriber growth.
Amazon may be planning to open a store in London, reports say.
Ford is reaching record profit on growing sales of Fusion, as company extends programmatic ad buying to online video.
Twitter reportedly reaches deal with Publicis' Starcom MediaVest Group for hundreds of millions over several years.
Airbus strategy for big A350 is being vindicated.
Apple grapples with hardware-software identity crisis.
Burger King tests delivery in Los Angeles.
Cadillac eyes smaller cities for Chinese luxury share.
Del Taco debuts revamped menu.
DuPont more than doubles profit.
Fisker loses $21 million to US seizure.
Google CEO Eric Schmidt belittles importance of UK taxes.Continue reading...
Posted by Dale Buss on January 2, 2013 09:02 AM
Kia names first non-Korean as president and integrates Google Maps.
Avis to acquires Zipcar brand for $500 million.
Nivea woos investors as CEO admits Rihanna was the wrong brand ambassador and brand returns to NYC's Times Square as New Year's Eve event sponsor.
Amazon apologizes for Christmas Eve outage.
American Girl's 2013 Girl of the Year doll addresses U.S. arts education cuts.
Apple sees its store in Paris robbed.
BBC Worldwide appoints chief brands officer.Continue reading...
Posted by Dale Buss on October 22, 2012 09:00 AM
Lance Armstrong is stripped of titles and banned from cycling for life by international body.
Nissan joins hybrid parade.
Virgin's four-star hotels are coming to NYC.
AIG CEO defends company's "free lunch" to New York mag.
American Idol sees ad rates fall.
Ancestry.com agrees to $1.6-billion takeover deal.
Apple creates buzz with plans for smaller iPad as school sales buoy its tablet lead.
BP sells entire Russian stake to Rosneft.
Banana Republic plans to bring back Mad Men collection.Continue reading...
Posted by Dale Buss on September 11, 2012 09:02 AM
American Airlines and United 9/11 lawsuits may finally get resolved.
Andy Murray is poised for endorsement deals after historic U.S. Open win.
Apple will boost carriers and U.S. economy with release of iPhone 5 as Samsung is ready to sue and iPad Mini pictures leak.
Burberry rocks luxury sector with warning of lower sales and profits.
Chevrolet disputes Reuters' Volt report.
Chrysler unveils new models to dealers, prices new Viper around $100,000.
Dallas Morning News launches social-content marketing company.
FedEx and UPS gain ground in China.
GM stops deliveries of several popular 2013 vehicles to fix OnStar glitch.Continue reading...
strike up the brand
Posted by Sheila Shayon on September 7, 2012 01:17 PM
The stewards of the Philips brand are "obsessed" with sound, and are hoping to answer the question, "Does creativity have a sound? And if so, what would it be?"
Cue "The Sound of Creation," an interactive musical story and digital experience that's playing out on the Philips Sound Facebook page and on a microsite. The project follows on from the brand's 2011 "Hear every detail" interactive music project, and showcases the acoustic design and craftsmanship of the Philips Fidelio product range with a nine-part story.
Once again created by Tribal DDB Amsterdam and Philips (in collaboration with songwriter and producer Washed Out, Stinkdigital London and Swedish film director Gustav Johansson), ‘The Sound of Creation’ is a journey to audio perfection in nine steps: nine layers of music, nine videos, and nine stories behind nine products.Continue reading...
Posted by Shirley Brady on June 21, 2012 08:51 AM
McDonald's UK will introduce Mad Men-inspired uniforms at London 2012 Olympics venue.
Kia Soul scores in J.D. Power auto quality study while Lexus repeats as #1 overall and Ford and Chrysler slip in key automotive rankings.
Starbucks to open first tea-only store under Tazo brand.
Facebook Credits system is being phased out for new payment platform, while IPO attracts Capitol Hill inquiry, "like" button migrates to third-party mobile apps, and unique visitors drop.
Apple fined in Australia for misleading iPad advertising.
BlackBerry-maker RIM downsizes workforce.
Cabot to buy Norit for $1.1 billion.
Cannes Lions announces winners for creative effectiveness, media, mobile and outdoor.Continue reading...
social media watch
Posted by Sheila Shayon on June 20, 2012 10:10 AM
LinkedIn’s new Targeted Status Updates are designed to give some 2 million marketers with LinkedIn Company Pages the ability to deliver highly personalized, more relevant content based on several targeting criteria: Industry, Seniority, Job Function, Company Size, Non-Company Employees, and Geography, as detailed in the above video.
The feature quietly launched in April with a handful of customers such as Philips, which saw a 106% increase in engagement after running Targeted Status Updates in their daily communications.Continue reading...
Posted by Dale Buss on January 26, 2012 09:02 AM
Acura makes the Sundance Festival a stage.
Airbus fixes cracked A380 wings as fault found.
Facebook marketer Buddy Media finds business is booming.
GE finds in study that shared content ranks higher with consumers than paid placement.
GM CEO offers resolute defense of Volt before Congress.
Illumina adopts poison pill against Roche.
J.C. Penney "reinvents" department-store retailing.
Netflix looks ahead as it returns to subscriber growth.Continue reading...