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event marketing

#SXSW 2015 Branding: Pop-Ups, Parties, Panels, Pitch Sessions and More

Posted by Shirley Brady on March 15, 2015 12:48 PM

As Billboard's Andrew Hampp points out, South by Southwest is a little more subdued on the brand sponorship front this year, with a 25% reduction in permits and roughly 100 fewer official events, but that doesn't mean brands aren't ubiquitous at SXSW. They are.

There may be fewer parties, but there are still 550 companies exibiting at SXSW 2015, "up 25% from 440 last year," according to USA Today, not to mention invite-only private events taking place in and around SXSW and recruiters at the job fair portion of SXSW Interactive.

As Shiv Singh, Visa's head of digital and marketing transformation, tweeted, "Sometimes the private events or the brand-sponsored events can be just as good if not better than the regular panels."Continue reading...

brand news

Brand News: Sony Exits 'The Interview,' Carnival Crowdsources Super Bowl Ad

Posted by Shirley Brady on December 18, 2014 08:15 AM

TOP STORIES

Sony cancels The Interview movie release as U.S. officials now believe (others disagree) that North Korea was behind company's cyberhack (and 90 percent of companies vulnerable), while Snapchat CEO reportedly "devastated" by latest email leak.

Carnival signs on for Super Bowl ad, letting the public choose one of four options.

Gap Inc. expands China distribution in deal with Alibaba rival JD.com.

U.S. restores relations with Cuba in boon for travel industry as Russia economic meltdown creates jitters.

Burberry launches last-minute personalized gift service via Twitter.Continue reading...

sustainability

Brand-Led Coalition Targets Millennials on Sustainability and Climate Change

Posted by Sheila Shayon on October 7, 2014 11:54 AM

The tide is shifting in favor of our planet as a coalition of some of the world's leading global brands overcome market rivalry to form a coalition to engage young people on climate change issues.

Partners in Collectively, the new content- and action-driven digital platform, include Audi, BT Group, C&A Foundation, Carlsberg, Diageo, Facebook, General Mills, Google, Havas, IPG, Johnson & Johnson, Kingfisher, Lenovo, Marks & Spencer, McDonald's, Medialink, Microsoft, Nestlé, Nike, Omnicom, PepsiCo, Philips, SABMiller, Salesforce, Coca-Cola, Dow Chemical, Twitter, Unilever and WPP.

The pitch: "Collectively is where the power of positivity and collaboration make sustainability the new norm. Watch as we follow several young people across the globe that took a stand against the status quo to help build a better world around them. From emissions-cutting inventions to socially responsible travel, hear their inspirational ideas and let us know what you think. Join us at http://collectively.org, comment, contribute and make this movement grow."

The target audience is millennials, aged 18-30, tomorrow's rising powerbrokers who are inheriting a crippled planet. And as social media is their home away from home, the coalition is enlisting Facebook, Tumblr, Instagram, YouTube and Twitter to focus on “passion points” for that cohort. It's all well and good—but will millennials listen, let alone take action?Continue reading...

branded content

Branded Content Watch: Chivas Regal's $1M Pitch and more

Posted by Abe Sauer on October 3, 2014 12:02 PM

The Pitch: Let Chiwetel Ejiofor show you how to "Win the Right Way" for Chivas Regal.

The Plot: The Academy Award-nominated actor of 12 Years of Slave is the face of the Pernod Ricard-owned brand's new campaign that "aims to inspire a new generation of social entrepreneurs to achieve success whilst making a positive impact on the lives of others—part of Chivas Regal's 'Live With Chivalry campaign." 

The Verdict: A stirring call to action and trailer for The Venture, Chivas' new $1M global fund to support "a new breed" of social entrepreneurs. Continue reading...

brand news

In the News: Pepsi True, Netflix, Tesla and more

Posted by Dale Buss on October 2, 2014 07:14 AM

TOP STORIES

PepsiCo launches Pepsi True "mid-cal" as new salvo in cola wars, exclusively at first on Amazon.

Netflix books Adam Sandler for four movies while France's Orange plans to market the service in November.

Ford partners with culture brands and publishers to create "road trips" for new Mustang.

Volkswagen, Porsche and Lamborghini roll out plug-in hybrids in Paris.

Tesla hints at timing for unveiling Model "D."Continue reading...

sustainability

Business, World Leaders Urged to Walk Their Talk at UN Climate Summit

Posted by Sheila Shayon on September 23, 2014 06:15 PM

During the kick-off to the United Nations Climate Summit on Tuesday, business leaders and political leaders vowed to action plans on behalf of their companies or countries. Commitments made to UN Secretary General Ban Ki-moon and the General Assembly included, on the corporate side:

IKEA announced it's expanding the availability of residential solar panels from the UK to the Netherlands and Switzerland and six additional countries and also unveiled "a new commitment for all plastic material used in its home furnishing products to be 100% renewable and/or recycled by 2020."

Mondelez International Chairman and CEO Irene Rosenfeld "joined world leaders at the UN Climate Summit to announce the first global timeline to slow and then end forest loss. The New York Declaration on Forests strives to cut forest loss in half by 2020, and end it by 2030—and also calls for restoring at least 350 million hectares of degraded forest lands by 2030, an area greater than the size of India." She also pledged "new support for the UNDP Indonesia Sustainable Palm Oil Platform."

• In all, 39 major companies (incuding Walmart, Unilever and McDonald's) and 32 countries (but not, alarmingly, Brazil) signed the Declaration on Forests, including Asia Pulp and Paper, whose longtime foe Greenpeace welcomed the Declaration but also urged that voluntary action not replace government action.Continue reading...

in the spotlight

Philips Sheds Light on Future Vision by Splitting in Two

Posted by Mark J. Miller on September 23, 2014 11:57 AM

Philips, long known for its lighting—from tradtional bulbs to the innovative app-controlled Hue line—and consumer electronics products ranging from electric shavers to toothbrushes, has been working hard this year to try and get consumers and investors to see it in a new light. As its Instagram bio notes, "Philips is a health and well-being company, focused on improving people’s lives through meaningful innovation."

With innovation often comes disruption, which is why the Dutch company that was founded in 1891 announced Tuesday that it will split into two entities to sharpen its strategic focus: one that will focus on lighting and the other (called HealthTech) centered on healthcare and technology, particularly in fast-growing Asian markets.Continue reading...

brand news

Brand News: Karl Lagerfeld, Philips, Omnicom and more

Posted by Dale Buss on September 23, 2014 09:09 AM

TOP STORIES

Apple releases new iPhone 6 TV commercials amid speculation regarding its plans for the Beats Music service.

NFL names a female CMO in PepsiCo veteran Dawn Hudson.

Karl Lagerfeld creates his own newspaper, Karl Daily, in content marketing move.

Philips spins off lighting business in corporate breakup to focus on fastergrowing healthcare markets, especially in Asia.

Omnicom forms CRM alliance with Salesforce.com and launches Instagram ads in the UK with Starbucks, Cadbury and others as CFO steps down.

MORE BRAND NEWS

Air France pilots vote to extend strike.

Atlantic City announces redevelopment plan as Revel casino group pulls plug on branded property.

AT&T and Chernin Group's Otter Media acquires Fullscreen YouTube multichannel network.

BMW hopes for high-tech halo with i8-focused campaign.

Baskin-Robbins survives frozen yogurt.

Betty Crocker cookbook app woos new generation of chefs.Continue reading...

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