The tide is shifting in favor of our planet as a coalition of some of the world's leading global brands overcome market rivalry to form a coalition to engage young people on climate change issues.
Partners in Collectively, the new content- and action-driven digital platform, include Audi, BT Group, C&A Foundation, Carlsberg, Diageo, Facebook, General Mills, Google, Havas, IPG, Johnson & Johnson, Kingfisher, Lenovo, Marks & Spencer, McDonald's, Medialink, Microsoft, Nestlé, Nike, Omnicom, PepsiCo, Philips, SABMiller, Salesforce, Coca-Cola, Dow Chemical, Twitter, Unilever and WPP.
The pitch: "Collectively is where the power of positivity and collaboration make sustainability the new norm. Watch as we follow several young people across the globe that took a stand against the status quo to help build a better world around them. From emissions-cutting inventions to socially responsible travel, hear their inspirational ideas and let us know what you think. Join us at http://collectively.org, comment, contribute and make this movement grow."
The target audience is millennials, aged 18-30, tomorrow's rising powerbrokers who are inheriting a crippled planet. And as social media is their home away from home, the coalition is enlisting Facebook, Tumblr, Instagram, YouTube and Twitter to focus on “passion points” for that cohort. It's all well and good—but will millennials listen, let alone take action?Continue reading...