Posted by Dale Buss on April 12, 2012 09:04 AM
AB InBev is warned by U.K. regulators about ad linking Budweiser to "sexual success"; emerges as main suitor for maker of Presidente beer.
Apple and five book publishers are sued by Justice Department over e-book pricing, elevating role of Amazon in setting prices.
BrightSource Energy withdraws IPO in a blow to green power.
Conde Nast furthers its push into Hollywood.
Dish Network names P&G vet as new CMO.
Dollar General expands presence nationwide.
Dollar Shave Club puts men in a lather.
Dos Equis stalls marketing push because of recall of amber bottles. Continue reading...
Posted by Sheila Shayon on December 7, 2011 05:02 PM
Santa has been busy these past few decades, touting Philips Norelco shavers among other holiday advertising campaigns, and he’s back after a brief hiatus with his new ride, the SensoTouch 3D.
“This new commercial (above) combines the best of the old and the new as Santa navigates the fast and slippery slopes with the look of the same shaver for decades, but now with new technology, an upgraded product that is thinner, waterproof, works in the shower, with foam, or dry, a product virtually transformed,” Jacopo D’Alessandris, VP, Head of Marketing North America for Philips Consumer Lifestyle told brandchannel.Continue reading...
Posted by Barry Silverstein on December 15, 2010 04:00 PM
The legacy of Tron: Legacy may indeed be the film's incredible marketing coattails, as Abe Sauer suggests. What is it about this 3D sci-fi flick that's making marketers jump on the Tron-wagon, even the already trendy iPad?
Disney's son of Tron offers eye candy galore, gee-whiz special FX, videogame cred, French electro-chic in Daft Punk and the red-hot Jeff Bridges. Something, you might say, for everyone this holiday season.
So add Philips Norelco to the list of brands getting their Tron on, a line-up that already includes Coke Zero, Coors, Ducati, Progressive Insurance and Razer.Continue reading...
Posted by Dale Buss on December 15, 2010 09:00 AM
Best Buy says its sales are suffering as shoppers chase deals.
Chrysler teases new 300 model online.
Dynegy sold to Carl Icahn for $665 million.
Facebook called best place to work as CEO Mark Zuckerberg named TIME's person of the year.
Fiat actions raise doubts about Alfa-Romeo.
Gmail enables email delegation.Continue reading...
Posted by Abe Sauer on May 3, 2010 11:56 AM
What to say about Philips Norelco's latest "arbor-themed" campaign for its line of body-grooming devices? That it's quite silly? That it's effective? That it was probably fun to write copy for?
The brand's multi-pronged "Shave Everywhere" campaign for the Philips Norelco Bodygroom Pro really has it all.
Quirky, interactive element? Check. Connection to a do-gooder campaign to make purchasing a device a philanthropic undertaking? Check. Humor? Check. A contest? Check. Crowdsourcing? Check. Sexy female appeal to men's sense of vanity? Check ... out Carmen Electra's pitch, after the jump. Continue reading...