Interbrand IQ: The Best Asian Brands Issue

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campaign tactics

For Walmart and Phillips 66, Branding is a Gas, Gas, Gas

Posted by Mark J. Miller on April 3, 2013 12:09 PM

Since Walmart apparently doesn’t think it has enough shoppers already, it is taking extra steps in 21 states to woo in anybody who is annoyed with the high price of gas by chopping the price of gasoline at its pumps by 15 cents, Reuters reports.

High gas prices are keeping consumers off the road and out of stores, the wire service notes, so Walmart is aiming to bring those consumers back in by giving the 15-cent discount to those paying with a Walmart MoneyCard or credit card until July 7. For those who have Walmart gift cards laying about, this could be the time to use them. Those cards will be worth a 10 cent per gallon discount.

"I am constantly hearing that gas prices are making it tough for our customers to balance their budgets," Gisel Ruiz, COO for Walmart US, told Reuters. "For every cent gas prices climb, consumers have $1 billion less to spend."Continue reading...

brand news

In the News: Facebook, Lifetime, BlackBerry and more

Posted by Dale Buss on May 2, 2012 09:00 AM

In the News

Facebook faces doubts by advertisers as it gears up for IPO roadshow.

Lifetime unveils new logo and tagline.

BlackBerry launches "Touch Awesomeness" campaign, test keyboardless version to challenge Apple.

Apple files for touch-based music-sharing patent.

CNN delivers lowest monthly ratings in a decade.

CVS succeeds in grabbing drugstore customers from Walgreens.

Chesapeake Energy board crimps CEO's power.Continue reading...

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