Posted by Abe Sauer on October 4, 2011 11:29 AM
Winnipeg is excited about the city's new NHL team (Go Jets!) and their snazzy new logo. But the team that used to be the Winnipeg Jets , the Phoenix Coyotes, is facing some criticism after being swept in the first round of the 2011 NHL playoffs.
Though the team says it has seen a 25 percent increase in ticket sales, it's still struggling to (in NHL parlance) "put butts in seats." To accomplish this, the team is touching the third rail of brand campaign messaging: Incorporating self criticism into the brand pitch.Continue reading...