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From Pi Day to Play Day: Ford, Subaru Take Math and Fun Out of the Office

Posted by Dale Buss on March 14, 2012 06:05 PM

It's one of those things that maybe only engineers and mathematicians can love, but today is Pi Day. It's 3.14. Get it? (Or in the United States, a somewhat much less obvious 3/14).

Anyway, that's all the excuse Ford needed to create a promotion tied to the new Ford Fusion and, as spring beckons, to get some of its engineers out of corporate R&D offices in its headquarters town of Dearborn, Mich. Similarly, Subaru of America is trying to get many more American workers out of their offices and other workplaces as part of its Work Play Love Tour.

First, to Ford: Because Pi Day recognizes "the role math plays in everyday life," as a Ford press release puts it, the company decided to use it as an opportunity to promote the fact that an all-new Fusion — yes, just like all Ford vehicles — is "a mathematical machine processing thousands upon thousands of equations every millisecond," said Gil Portalatin, a Ford product engineer.Continue reading...

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