And now for something completely different: in honor of Chinese New Year (Kung Hei Fat Choi!) this week's Brand Bites round-up is all China, all the time:

• Coach is targeting mainland consumers with limited edition Spring Festival e-card collaboration with artist Zhang Lan. And some nifty Year of the Dragon themed accessories, above.Continue reading...

Last month, we reported on 2009 being a dismal year for Swiss watch brands, posting the biggest drop in sales since the Great Depression. Luxury watch-makers including Rolex, which depends on the U.S. for about one-third of its sales, were particularly battered. But there is a glimmer of hope for the world's most prominent watchmakers, as this year is already off to a more positive start.

Exports in January rose almost 3 percent compared with a year ago. February was even stronger, clocking a more than 14 percent increase in exports versus last year, as noted in the Financial Times. It was enough of a boost for watchmakers like Swatch Group, owner of such brands as Hamilton, Longines, Omega, and Tissot, to breathe a sigh of relief.

Swatch Group CEO Nick Hayek is bullish on the year ahead, predicting that "2010 would bring record sales and earnings" for the company. Richemont, a company with luxury brands like Cartier, Piaget, IWC, and Montblanc in its portfolio, is being more cautiously optimistic.Continue reading...