mobile commerce

Brands Elevate Mobile Commerce Experience to Capture Luxury Shoppers

Posted by Sheila Shayon on May 28, 2014 10:38 AM

Extreme couponing isn't just the theme behind a TV reality show. As mobile commerce becomes a mainstream channel for retail transactions, more than half of US consumers will redeem a digital coupon or code at least once in 2014. That number is projected to rise to over 82 percent by 2016, according to Emarketer. 

Among retailers, luxury brands are leveraging consumers’ desire to use their smartphones in-store for mobile commerce, according to L2, a New York-based luxury consultancy. Brands like Nordstrom, Piaget and Louis Vuitton have translated the desktop e-commerce experience to mobile, allowing consumers to access reviews and stock and sale information via geolocation capabilities, and have simplified the mobile checkout process, Luxury Daily reports

But what differentiates mobile commerce from the brick-and-mortar experience are value add-ons. “Affluent consumers are willing to convert on mobile, but they expect an experience that goes above retail," said Jason John, Gilt's VP of online, mobile and social marketing.Continue reading...

brand partners

Interbrand Acquires HMKM to Develop Omnichannel Retail Experiences

Posted by Alicia Ciccone on February 24, 2014 02:40 PM

In a quickly evolving retail sector, brands that realize the value of providing a complete shopping experience for consumers are likely to win loyalty—and sales. 

To better help brands reach these goals, leading brand consultancy Interbrand (brandchannel's parent company) has acquired HMKM, a UK-based international retail design consultancy. With clients including Selfridges, Galeries Lafayette, Nike and Bloomingdale's, HMKM brings a reputation for high-end, multifaceted retail experiences to Interbrand's global network of nearly 40 offices, where HMKM's expertise will be coupled with Interbrand's wide breadth of strategic and creative offerings and services.

"HMKM’s expertise in delivering holistic retail concepts, combined with Interbrand’s creative and strategic thinking, will bring tremendous value to our clients, creating richer and more engaging experiences seamlessly across channels and environments," said Jez Frampton, Interbrand's Global CEO.Continue reading...

brand bites

China Bites: Apple, Nike, Coach and more

Posted by Abe Sauer on January 20, 2012 12:11 PM

And now for something completely different: in honor of Chinese New Year (Kung Hei Fat Choi!) this week's Brand Bites round-up is all China, all the time:

• Coach is targeting mainland consumers with limited edition Spring Festival e-card collaboration with artist Zhang Lan. And some nifty Year of the Dragon themed accessories, above.Continue reading...

next steps

Swiss Watchmakers See Uptick in 2010

Posted by Barry Silverstein on April 16, 2010 11:32 AM

Last month, we reported on 2009 being a dismal year for Swiss watch brands, posting the biggest drop in sales since the Great Depression. Luxury watch-makers including Rolex, which depends on the U.S. for about one-third of its sales, were particularly battered. But there is a glimmer of hope for the world's most prominent watchmakers, as this year is already off to a more positive start.

Exports in January rose almost 3 percent compared with a year ago. February was even stronger, clocking a more than 14 percent increase in exports versus last year, as noted in the Financial Times. It was enough of a boost for watchmakers like Swatch Group, owner of such brands as Hamilton, Longines, Omega, and Tissot, to breathe a sigh of relief.

Swatch Group CEO Nick Hayek is bullish on the year ahead, predicting that "2010 would bring record sales and earnings" for the company. Richemont, a company with luxury brands like Cartier, Piaget, IWC, and Montblanc in its portfolio, is being more cautiously optimistic.Continue reading...

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