2014 Brandcameo Product Placement Awards

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Brands to Watch: Tiger, Twitter, Verizon & more

Posted by Shirley Brady on July 5, 2011 06:00 PM

Brands to Watch

Barack Obama participates in first Twitter town hall on Tuesday.

Casey Anthony trial verdict blows up on Twitter, YouTube and the mobile web, garnering reactions from celebrities and presidential candidates.

Google retires Blogger and Picasa brand names in Google+ push.

Harry Potter star Daniel Radcliffe admits to alcohol problem.

JPMorgan Chase drops credit card collections in some states.

Justin Bieber fails to sell non-teen magazines.

News International's News of the World tabloid shocks with dead girl's phone hacking, amidst calls by Hugh Grant and others for editor's resignation.

Tiger Woods says he will return to golf in August.Continue reading...

logo-a-gogo

Hey! What Happened to My Google?

Posted by Barry Silverstein on June 10, 2010 12:20 PM

Over the years, the colorful Google logo, with various letters appearing in blue, red, yellow, and green, has been a fixture on the home page of the world's most popular search engine. On occasion, Google has modified its logo to reflect key holidays or events and, has even tweaked its home page to incorporate user-generated artwork.

But the latest change, just rolled out internationally, is a whole different look for Google. In fact, it could be a billion different looks. That's because now, each Google user can set a personalized home page, using any photograph or image of his or her choice, or select from Google's public domain image library maintained by Picasa.

To support the new ability to customize its home page, Google's usually colorful logo is white, downplaying the logo so it doesn't conflict with a colorful wallpaper selected by the user. The image can be changed to another stock image, if desired, or replaced with a favorite personal image.

In its zeal to promote customization, which some observers feel is too Bing-like for Google, the search giant today selected a wallpaper for users' home pages. Unprepared, users complained (customization should be opt-in, after all), and the Google home page is now back to its customary white background.Continue reading...

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branded media

Gmail To Go All Facebook On Us

Posted by Heather Strang on February 8, 2010 06:37 PM

Google has announced plans to add social media-esque updates to its Gmail program. Currently, Gmail users can update their availability through the Gmail chat feature, but it simply consists of “available” or “busy” settings, along with the ability to add a custom message.

According to a recent article in the Wall Street Journal, Google products YouTube and Picasa will also be part of the status update stream. The new feature will allegedly allow individuals to see status updates, much like Facebook and Twitter. But, the big question is: will the new features include Twitter and Facebook updates as an aggregate or will they rival the two?Continue reading...

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