Posted by Dale Buss on November 15, 2013 07:58 AM
Sony puts US fans in a lather with PlayStation 4 launch at critical time for company.
Volkswagen recalls 2.6 million vehicles worldwide and says UAW vote at its plant wouldn't affect US expansion plans.
Adidas goes with NBA "BIG logo" and short-sleeved jerseys for Christmas Day promotion.
A.G. Lafley shuffles P&G executives as one moves to Google.
Alexander McQueen collaborates with Damien Hirst.
Berkshire Hathaway takes big stake in ExxonMobil.
Cisco earnings miss portends broader changes in industry.
Compuware gets shareholder pressure to put itself up for sale.
Comcast plans to start selling films.
Dolce & Gabbana appeal tax evasian conviction.
Eminem taps brand partners to promote new album.Continue reading...
Posted by Sheila Shayon on November 11, 2013 11:26 AM
Celebrating its 75th anniversary this year, NESCAFÉ has something to crow about indeed as it’s the most popular coffee brand in the world, with more than 4,500 cups consumed every second.
The Nestle-owned brand has "regained momentum" this year and in Europe is outperforming the market, according to CEO Paul Bulcke, commenting on on sales over the last nine months. It's now turning to NESCAFÉ Dolce Gusto with a refreshed visual identity and new tagline, “Live With Gusto,” to celebrate its line of single-serve coffee machines now sold in more than 60 countries.
The multimillion-dollar campaign includes print and online ads, an infomercial with new ambassador, Mario Lopez, a website refresh, and social media engagement on Facebook, Twitter, Instagram, Pinterest and Google Plus, all showcasing "#DolceGusto" as a lifestyle choice.Continue reading...
Posted by Dale Buss on November 11, 2013 09:11 AM
BSkyB shares hit by BT Champions League football rights deal win.
CBS criticized for not running more extensive apology over flawed Benghazi report.
Alibaba set for US$5B boost from China's online "Singles Day."
Adidas sprints for lead with Smart Run watch.
Amazon taps U.S. Postal Service to establish Sunday delivery for Prime customers.
Apple finds surprising market growth in Japan as China supply chain practices face fresh criticism.
Bank of America may have to pay US $864M over "Hustle" loans.
Bloomberg curbs reporting that might anger China.
Boeing and Japan Air Lines face another Dreamliner battery incident.
Bottega Veneta unveils new 'green' headquarters.
Cadillac's new CMO aims to focus brand around design.
Charmin pulls cheeky Twitter ad campaign.Continue reading...
Posted by Sheila Shayon on October 31, 2013 06:21 PM
The average American household will spend $44 on candy for Halloween this year, a total aggregated spend of more than $2 billion. And the top chocolate brands—Snickers, M&M's, and Reese's Peanut Butter Cups—won't be the only brands to benefit.
This year brings the usual bonanza of contests and antics from a broad swath of brands eager to show their playful—and spooky—sides.
From Google's witchy animation to FedEx's Zombie Survival Kit, here are a few that caught our eye:Continue reading...
Posted by Sheila Shayon on October 31, 2013 12:43 PM
Facebook’s Q3 results brought mixed reviews for the world’s No. 1 social network. Its ad business is delivering above expectation with mobile revenues up 14 percent from last year, however, teen users continue to jump ship for competitors like Twitter, Snapchat and other messaging apps.
Facebook shares soared 15 percent yesterday after news of its positive ad outlook spread, but dropped significantly after executives were upfront about a turn-down in teen usage. "We did see a decrease in [teenage] daily users [during the quarter], especially younger teens," said Facebook CFO David Ebersman on a call with analysts, but added that usage among overall US teens remained "stable."
Overall revenue rose to $2.02 billion, up 60 percent from last year's $1.26 billion, with advertising delivering more than 89 percent of the total. Integrating news feed ads combined with better metrics from partnerships with Nielsen and Datalogix are “certainly peaking marketers' interest and making them more willing to spend," Sarah Hofstetter, CEO of 360i, told Ad Age.
Facebook is also bound to benefit from the monetization of Instagram, with ads debuting on US user's feeds soon.Continue reading...
Posted by Sheila Shayon on October 25, 2013 02:56 PM
Popular photo-sharing app Instagram is easing its way into monetization with the introduction of its first ads, slated to begin running next week. And the Facebook-owned company couldn't be any more careful in its efforts to protect and preserve the Instagram community.
After announcing that ads would become a reality on the platform about three weeks ago, it posted a blog post with a sampling of potential ads from brands such as W Hotels, Michael Kors, Macy's, Lexus, PayPal, Ben & Jerry’s and Levis—the latter of which is using the app to track its novel station-to-station campaign.
The ads will function much like those seen on Twitter and Facebook; clearly marked with a "sponsored" tag in the upper right corner that users can tap to find out more about advertising. Users can also tap the "..." to enable ad settings and feedback.Continue reading...
Posted by Sheila Shayon on October 23, 2013 03:32 PM
eBay is cleaning up its act and making the site a more personal space to shop with new features focused on curation of collections, and lending a more personal feel with user profiles and seller "storefronts."
Borrowing from Etsy and Pinterest, users can now create product boards attached to eBay listings to follow those with like-minded tastes.
"We've got 500 million active listings at any given time. It's an amazing amount of inventory, but the fact is you've got to find the stuff you want," Richelle Parham, eBay CMO, told Advertising Age. "What's phenomenal about eBay is we make those moments of inspiration instantly shoppable."
A campaign geared toward informing consumers about the new features through online videos features curators including blogger Joy Cho.Continue reading...
Posted by Sheila Shayon on October 21, 2013 12:27 PM
As more print brands succumb to the realities of digital, consumers are increasingly looking for more ways to engage with content and have shareable experiences.
So in the November issue of HGTV magazine, readers will encounter the brand's usual "High/Low List" in an all-new way: with the ability to buy items right off the page and share their purchases with friend on social media via the Digimarc Discover app.
Previously, MasterCard teamed up with Wired magazine to enable direct purchases from within the brand's digital edition.Continue reading...