search and destroy

Robin Williams, World Cup Take Top Honors in Google's 2014 Search Recap

Posted by Mark J. Miller on December 16, 2014 03:08 PM

In keeping with Facebook, YouTube and Twitter, Google has now released its annual summary of the most-searched topics of 2014. And while the World Cup in Brazil this past summer may have drawn a billion people to watch its final match, the event was apparently no match for the effect that Robin Williams' death would have on the Internet.

According to Google, Williams was the most-searched for subject worldwide this year, trumping the World Cup, Ebola, missing plane MH 370, ALS, Flappy Bird, Austrian drag queen Conchita Wurst, ISIS, Frozen and Sochi, Russia, the home of the 2014 Winter Olympics.

Google notes that, perhaps as a silver lining to Williams' death, searches for depression tests and mental health also went up after he died. In addition, people searched for clips to watch Williams in some of his classic roles, such as in Mork and MindyDead Poets Society and Aladdin.Continue reading...

brand news

Brand News: Old Navy, Sony, Target and more

Posted by Shirley Brady on December 3, 2014 08:30 AM

TOP STORIES

Old Navy debuts Julia Louis Dreyfus as Amy Poehler's replacement in new holiday campaign.

Sony hack investigation points fingers at North Korea as company struggles to recover from attack.

Tiger Woods talks up comeback and signs deal with India's Hero MotoCorp as global brand partner.

Duracell taps Nick Jonas for holiday campaign as P&G prepares its move to Buffett's Berkshire Hathaway and reportedly shops Wella hair care brand.

Target releases Bullseye's Playground holiday app (featuring games to entertain kids in-store) in partnership with St. Jude Children's Research Hospital: Continue reading...

brand news

In the News: HP, Samsung, American Airlines and more

Posted by Dale Buss on October 6, 2014 09:07 AM

TOP STORIES

HP confirms plans to split company, including more layoffs.

NBA reaches long-term rights deals with Time Warner and Disney, which is also busy bailing out Euro Disney.

Samsung spoofs Apple iPhone6 woes with bend testearmarks $15 billion on memory-chip production for new devices.

American Airlines and Cadillac partner to offer exclusive benefits to travelers.

Tesla prepares certified used-car plan.

MORE BRAND NEWS

Adobe expands its Creative Cloud sharing and syncing tools.

Audi sales boom prompts dealers to up investments.

BFGoodrich launches tire-toughness campaign.Continue reading...

social marketing

Twitter Unlocks Tweet Analytics for All Users in Social Engagement Race

Posted by Sheila Shayon on August 28, 2014 01:07 PM

In the last week, social platforms including Instagram, Pinterest and Tumblr have announced improvements to their analytics offerings for brands that advertise on and use their platforms for marketing. Twitter has taken that move and raised it by opening up its analytics dashboard to all users with an active account, not just paying advertisers.

Available in four languages, the dashboard is "designed for the serious tweeter—the journalists, politicians, celebrities and everyone else who are trying to reach a large pool of people," the Wall Street Journal notes.  

“Understanding why some of their tweets didn’t gain much traction could help users improve their performance, thus increasing engagement—an important metric that is closely tied to the way advertisers view Twitter as an attractive platform. This could be one of the reasons why Twitter decided to make a product previously designed for paying customers to the wider pool of users.”

The dashboard gives a broad view of the number of impressions a tweet has received, favorites, profile clicks, retweets and replies, and how many times users engaged with a tweet and what that engagement was.Continue reading...

social commerce

Nordstrom, Target Turn Instagram Followers Into Sales with Like2Buy Sites

Posted by Sheila Shayon on August 27, 2014 05:19 PM

Leveraging Instagram "likes" for dollars, upscale department store Nordstrom and Target have launched Like2Buy platforms that look like Instagram and act like Instagram, but link photos directly to product pages on the retailer's site to initiate a purchase. 

“This is the first experience of its kind,” Bryan Galipeau, Nordstrom’s director of social media, told Bloomberg Businessweek. “And it’s the closest thing out there—that I’m aware of—in terms of delivering a seamless shopping experience.” Nordstrom will keep its original Instagram feed, which has nearly 530,000 followers, but link to the new shadow site. 

Instagram has 200 million engaged users who share roughly 60 million photos daily. “Everybody is trying to hack Instagram,” said Apu Gupta, cofounder of Curalate, the company that built Like2Buy, adding that so many of Instagram’s retail feeds feel like “walking into a flea market.” 

Social platforms and firms like Curalate are trying to comb through the data to present brands with social engagement metrics that can be interpreted into real-life sales leads. Just last week, Instagram and Tumblr announced new dashboards and metrics that would be available directly to brands.Continue reading...

brand news

Brand News: Apple, GM, McDonald's and more

Posted by Dale Buss on August 27, 2014 09:37 AM

TOP STORIES

Apple prepares to make largest iPad to date, report says.

GM ignition-switch fund receives claims for more than 100 deaths.

World Health Organization goes after e-cigarettes with stronger regulations.

McDonald's reviews relationship with troubled China meat supplier OSI.

Burger King encounters blowback to Tim Hortons acquisition over tax-inversion issue despite details of combination that will make it substantially a Canadian company and other attractions of the deal.

MORE BRAND NEWS

AT&T names new CEO of AT&T Mobility.

Adidas Poland launches Instragam game to promote new soccer cleats.

Airbnb announces new e-mail protections for users.

Ashley Madison comes under fire for profile-deletion fees.

Asus teases design for upcoming smartwatch.

Benefit Cosmetics taps 90s nostalgia for latest ad.Continue reading...

that's entertainment

Emmys are a Golden Opportunity for Brands to Test New Social Strategies

Posted by Sheila Shayon on August 25, 2014 08:24 PM

The 2014 Primetime Emmy Awards tonight on NBC, hosted by Seth Myers, will be the biggest social TV event to date as marketers jockey to reap rewards from Twitter, Facebook and any crevice possible in the burgeoning digital entertainment landscape.

"E! News," "Access Hollywood," the "Today Show" and Meyers' "Late Night" crew are at the helm, while Twitter will cover the red carpet pre-show with a zip line camera and Facebook introduces its “Mentions Box,” a digital “Magic 8-Ball/Etch-A-Sketch” presented to celebrities by an Access Hollywood host who will shake the device to find a question for them to answer via video.

Fans can view Glam Cam and Live from the Red Carpet live streams at @Eonline using the #eredcarpet hashtag while E! hosts respond to viewer questions submitted through Twitter and Facebook. Behind the scenes action will be posted to Instagram from Instagram influencers who attended Emmy rehearsals this weekend and an Instagram photographer will be poised to snap the first exclusive photos of winners as they exit the stage.Continue reading...

ad watch

Pinterest Takes a Note from Apple to Show Off Shiny New Features

Posted by Sheila Shayon on August 21, 2014 06:52 PM

Today, every tech advertisement is seemingly the same: cool people listening to cool music and doing cool things with their device. The Apple-esque ads, whether they intend to or not, put more focus on the consumer than the services that are being advertised, making the user the "hero" instead of said device or service. 

It's a puzzling trend, but one that's being actively adopted by more and more brands, most recently Pinterest. The photo-social network has released a handful of new ads touting its new services, including messaging, that allows for more collaboration among users. The idealistic ads are pretty, and like Apple, centralize the consumer relationship over the service.

But Pinterest isn't the only one doing something new with its platform.Continue reading...

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