Best Global Green Brands 2014

brand news

Brand News: Chrysler, Coca-Cola, Apple and more

Posted by Dale Buss on July 23, 2014 09:02 AM

TOP STORIES

Apple sees iPhone sales roar while iPad whimpers, as company gets patent for “iTime” watch.

Chrysler recalls 792,000 older Jeep Commander and Grand Cherokee models for ignition-switch problem.

Ford CEO Mark Fields, in one of first major moves, taps top engineer to lead Lincoln and product revival.

McDonald’s expects further challenges in business fundamentals this year.

Coca-Cola is relying on mini-cans to restore brand romance as earnings and revenue slide

MORE BRAND NEWS

American Apparel hopes to decide fate of CEO Dov Charney next month, report says.

Applebee's will turn its Instagram over to foodies for the next year. 

Cheerio's scores a win with new #HowToDad campaign.

Danone weighs expansion opportunities.

Deutsche Bank is blasted by US regulators for reporting problems.

Dick’s Sporting Goods lays off more than 400 PGA golf instructors on weak golf sales.Continue reading...

social marketing

Facebook Opens Up Data Flood Gates for More Targeted Ads

Posted by Sheila Shayon on June 12, 2014 05:19 PM

In a move that seems like Minority Report meets The Social Network, Facebook is giving back, to marketers that is, who are eager for more information to better target ads to the network’s 1.28 billion monthly users.

Now instead of just retargeting users, Facebook is turning the social platform into an open market for what it calls a "data-based democracy." 

"Facebook has transformed from a company that disdained ads, to one that said it could figure out a better way to sell ads than everyone else, to one that sells ads just like everyone else, but with a lot more scale and data," Recode commented. "It makes a ton of money doing it.” 

The company explained in a blog post that it primarily learns about interests "from the things you do on Facebook, such as Pages you like. Starting soon in the US, we will also include information from some of the websites and apps you use.”

To assuage fears of an imminent privacy assault, the company is also releasing a tool that provides users with information about why they are seeing a particular ad—which the network calls a value-add for being able to be better plugged-in to users' lives in the real world.Continue reading...

digital marketing

The ROI: Sephora, Thismoment Share Results of Pinteresting Beauty Board Launch

Posted by Sheila Shayon on May 26, 2014 03:22 PM

As we noted in March, Sephora, an expert in all things beauty and online, launched its Pinterest-meets-Instagram Beauty Board—and we were curious how it has done for the brand.

The goal is simple: enable customers to share selfies, tag their own beauty looks, and highlight products with an offer to purchase online or at the nearest store.

With social shopping trending, and visual imagery proliferating thanks to Instagram and Pinterest, retailers are tapping into (while trying to change) consumer behavior online from the "shop and click" mindset to an interactive community experience, Beauty Board is engaging shoppers via desktop, tablet and mobile.

“The Beauty Board has increased the number of products people can showcase at one time when trying to recreate a beauty look," said Bridget Dolan, VP Interactive Media at Sephora, to brandchannel.

"Over 55% [of Beauty Board users] are tagging six or more products on every photo uploaded," she added. "Mobile accessibility is also key. Clients have mobile phones at their fingertips and can easily take and share selfies through the application. Over 60% of [Beauty Board] views are on mobile and over 45% of photos are uploaded from mobile devices.”Continue reading...

brand news

Brand News: Target, Girl Scouts, Pfizer and more

Posted by Shirley Brady on May 26, 2014 09:15 AM

TOP 5 STORIES

Brands to Watch

Target Canada head makes aggressive 30-day guarantee as Target US hires Magna exec and talks up Altuzarra collaboration. 

General Mills, the Girl Scouts of the USA and Tootsie Roll take action on e-cigarettes using their product brand names.

Sony forms alliance for China PlayStation in Microsoft challenge as CEO touts wearable gaming.

Pfizer abandons AstraZeneca contentious bid.

New US gun control ads resonate in wake of Memorial Day Weekend mass shooting.

MORE BRAND NEWS

Apple seeks retrial and court order blocking sale of older Samsung phones as smart home system rumored for WWDC.

Carnival CEO addresses cruise industry challenges.

China plans to scrap millions of cars over emission standards.

Chipotle looks beyond the burrito.

Disneyland Paris opens Imagination Castle based on kids' drawings.

Hasbro exec dubbed "the father of G.I. Joe" has died, aged 86.

Heineken "shoe sale for women" campaign slammed as sexist.Continue reading...

brand news

Brand News: Burberry, GM, Target and more

Posted by Shirley Brady on May 21, 2014 09:02 AM

TOP 5 STORIES

Brands to Watch

Burberry posts record results as Christopher Bailey settles in as CEO with Japanese expansion, digital efficiency and e-commerce tests on Amazon and China's Tmall.

eBay reports cyberattack and asks users to change passwords.

GM, still reeling from PR crisis, recalls another 2.4 million cars and restructures legal team.

JPMorgan Chase invests $100M in Detroit, denies it's a PR campaign.

Target quarterly earnings: less dismal than anticipated, though profits slide.

MORE BRAND NEWS:

adidas reveals collection with Rita Ora.

Campbell's Soup lowers 2014 outlook.Continue reading...

brand news

Brand News: Red Lobster, Comcast, Pinterest and more

Posted by Shirley Brady on May 16, 2014 09:13 AM

TOP 5 STORIES

Brands to Watch

As contentious net neutrality proposal gets FCC greenlightComcast tightens data limits and firms up new "SpinCo" unit.

Red Lobster is sold by Darden for $2.1 billion.

Pinterest funding round brings valuation to $5 billion.

GM agrees to pay "substantial fine" over switch recall.

Microsoft celebrates Nokia acquisition with stylish brand book, and gets ready to reveal new Surface tablet.

ALSO IN THE NEWS:

Abbot Labs to buy CFR Pharmaceuticals for $2.9 billion.

Barclays stars in London Pride event's first ad campaign.

Cadbury's Dairy Milk touts ice cream in the UK with #freezethejoy push.

CBS unveils plans for 24-hour digital news channel.Continue reading...

social marketing

Instagram Ads Take Off as Gap, Expedia Sign Up to Promote on Pinterest

Posted by Sheila Shayon on May 12, 2014 05:14 PM

In a world where cameras fall by the wayside for snap-happy smartphones, Instagram is proving that a picture is still worth a thousand words.

“When it comes to click-through rates on Facebook and Instagram, Instagram is annihilating Facebook in the contests of CTR and engagement," according to Business2Community.com.  

For brands like Taco Bell and Hollister, Instagram campaigns have seen success among particular genders like never before. A favorite of young men, Taco Bell's month-long campaign helped boost followers by 45 percent with engagement rates up to 400 percent higher than organic posts, Adweek reports. “We felt like this was a great investment, one that complemented our overall media strategy," said Juliet Corsinita, Taco Bell's marketing VP and head of media.

Meanwhile, Hollister's teen girl-focused campaign saw similar success, setting the clothing brand up for an even bigger spending budget with the photo-sharing app through the summer. 

As Instagram prepares to expand beyond its current 15-brand capacity thanks to its major deal with Omnicom, Jim Squires, director, market operations, assured Business Insider that the network won't be overrun thanks to strict rules imposed by the service. "We're being very methodical and deliberate," he said, "which is why you're not seeing a lot of ads in your feed."Continue reading...

brand news

Brand News: Apple, GM, Publicis/Omnicom and more

Posted by Dale Buss on May 9, 2014 09:33 AM

TOP 5 STORIES

Brands to Watch

Apple is in talks to buy Beats Electronics for $3.2 billion, report says.

GM recalls 8,500 new vehicles and hires its former PR head to help with recall crisis.

Publicis and Omnicom call off agency mega-merger.

Alibaba starts a clock for CEO Marissa Mayer at Yahoo.

Fiat Chrysler plans to move headquarters to London.

 

MORE BRAND NEWS:

Airbnb releases first global campaign.

Audi mulls largest SUV.

Barclays reins in ambitions with massive job cuts.

Beverly Hills Hotel becomes cause celebre over Sultan of Brunei's ownership.

CNN ratings rise with smarter data strategy.

Google sends moving Mother's Day message via Glass.

Kellogg agrees to change "all-natural" labeling on Kashi and Bear Naked lines.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements