social marketing

Lay's Wavy Brand Chips Make Pinterest History with Cookbook

Posted by Sheila Shayon on March 19, 2015 10:31 AM

PepsiCo's Frito-Lay division and DIY destination site, Brit + Co, have joined forces to create the first-ever Pinterest cookbook.

To select the recipes for the cookbook, Lay’s will post 50 pins—each featuring a Lay's Wavy potato chip product paired with a popular food item—to its Lay's Wavy Flavor Fusion Inspiration Pinterest page. Fans will then be able to "like" their favorite combinations, which will include Lay's Wavy Original, Hickory BBQ, Ranch and Roasted Garlic and Sea Salt flavors.

The top recipes created from the pinned pairing from Chef Stephanie Izard, Frito-Lay Executive Chef Jody Denton and Brit + Co. will be featured. The first 20 recipes will be available for download this spring, with 20 more in the fall.

The campaign runs through April 30 and Pinterest is targeting Millennial women, the focus of Lay's Wavy brand for the past two years.Continue reading...

brand news

Brand News: Apple TV, P&G, Chanel and more

Posted by Shirley Brady on March 17, 2015 07:59 AM

TOP STORIES

Apple is negotiating with TV programmers (except for those owned by NBCU) to carry their networks for a standalone streaming service, according to the Wall Street Journal. Apple Watch, meanwhile, adds tony Maxfield in Los Angeles to list of luxury retail partners.

P&G weighs sale or IPO of beauty brands, including CoverGirl and Walla, according to Bloomberg.

Chanel aligns global pricing structure ahead of e-commerce rollout.

Google salutes St. Patrick's Day with homepage doodle.

adidas is ready to let its NBA jersey deal expire.Continue reading...

event marketing

#SXSW 2015 Branding: Pop-Ups, Parties, Panels, Pitch Sessions and More

Posted by Shirley Brady on March 15, 2015 12:48 PM

As Billboard's Andrew Hampp points out, South by Southwest is a little more subdued on the brand sponsorship front this year, with a 25% reduction in permits and roughly 100 fewer official events, but that doesn't mean brands aren't ubiquitous at SXSW. They are.

There may be fewer parties, but there are still 550 companies exhibiting at SXSW 2015, "up 25% from 440 last year," according to USA Today, not to mention invite-only private events taking place in and around SXSW and recruiters at the job fair portion of SXSW Interactive.

As Shiv Singh, Visa's head of digital and marketing transformation, tweeted, "Sometimes the private events or the brand-sponsored events can be just as good if not better than the regular panels."Continue reading...

event marketing

#SXSW 2015 Branding: Pop-Ups, Parties, Panels, Pitch Sessions and More

Posted by Shirley Brady on March 15, 2015 12:47 PM

As Billboard's Andrew Hampp points out, South by Southwest is a little more subdued on the brand sponsorship front this year, with a 25% reduction in permits and roughly 100 fewer official events, but that doesn't mean brands aren't ubiquitous at SXSW. They are.

There may be fewer parties, but there are still 550 companies exhibiting at SXSW 2015, "up 25% from 440 last year," according to USA Today, not to mention invite-only private events taking place in and around SXSW and recruiters at the job fair portion of SXSW Interactive.

As Shiv Singh, Visa's head of digital and marketing transformation, tweeted, "Sometimes the private events or the brand-sponsored events can be just as good if not better than the regular panels."Continue reading...

mobile brands

BMW Leads Auto Brands on the Edge of Their Car Seats for Apple Watch Debut

Posted by Dale Buss on March 6, 2015 04:40 PM

Anxiously awaiting Monday's Apple Watch reveal, automotive brands are seeking partnership deals with the tech giant to enable car owners to share mobility back and forth between watches and car consoles.

BMW has an early inside track. The automaker’s execs have spent weeks at Apple's headquarters in Cupertino, California—part of an elite cadre of brands getting behind the velvet rope early to kick the tires (so to speak) on Apple Watch's features, according to Bloomberg.

The automaker has been taking its Apple Watch app for a spin, which lets users track their electric cars' battery-charging status via the Apple Watch.Continue reading...

in the spotlight

Machine Learning Helps Brands Create More Personalized Experiences

Posted by Sheila Shayon on February 9, 2015 10:34 AM

Machine learning is fast becoming a brand’s new BFF, helping companies create actionable insights from big data to improve the customer experience and (hopefully) increase brand loyalty in this Age of You, as Interbrand calls it.

Amazon and Netflix are old hands at using algorithmic insights to recommend products to customers and personalize their brands, while Facebook uses it for photo identification and NASA to identify stars more quickly.

Pinterest is also diving in, having recently acquired Kosei, whose recommendation engine understands 400 million relationships between 30 million products.Continue reading...

branded content

Tumblr Invites Brand Marketers to Create, Discover and Engage

Posted by Sheila Shayon on January 28, 2015 11:01 AM

Tumblr Travel Alberta

As Yahoo continues to test revenue models (and finally resolve its Alibaba stake), its Tumblr brand is becoming increasingly attractive as a messaging platform for marketers.

Yahoo is slowly delivering brand partners to help monetize, leverage and create engagement on Tumblr with ever more sophisticated resources for branded content and outreach.

Case in point: Tumblr's partnership with Canada's Travel Alberta, a provincial tourism program aimed at drawing American tourists north of the border to experience Banff and its other stunning sites.Continue reading...

brand news

Brand News: Apple, Malaysia Airlines, Porsche and more

Posted by Shirley Brady on January 26, 2015 08:01 AM

McDonald's Super Bowl 2015 Sneak Peek

TOP STORIES

Apple SVP (and former Burberry CEO) Angela Ahrendts outearned Tim Cook last year as China iPhone sales outstrip US for first time and brand opens latest China store in Alibaba's hometown (after reportedly agreeing to Chinese government security checks) and chases Samsung in Korea, while "simple, secure" Apple Pay propels mobile wallet payments and "Free on iTunes" drives engagement.

Malaysia Airlines site hacked by group claiming Islamic affiliation.

Porsche reportedly plans EV rival to Tesla.

Mattel fires CEO steps down after Barbie sales plunge for fifth consecutive quarter.

Super Bowl pre-Game ad reveals debated as McDonald's releases its sneak peek along with BMW (below), Budweiser aims to recapture puppy buzz, Domino's brings pizza tracker to Samsung smart TV sets for Game Day, Toyota features Paralympics champ Amy Purdy and the NFL strikes deal with Google to bring in-game clips to YouTube.Continue reading...

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