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social marketing

Twitter Unlocks Tweet Analytics for All Users in Social Engagement Race

Posted by Sheila Shayon on August 28, 2014 01:07 PM

In the last week, social platforms including Instagram, Pinterest and Tumblr have announced improvements to their analytics offerings for brands that advertise on and use their platforms for marketing. Twitter has taken that move and raised it by opening up its analytics dashboard to all users with an active account, not just paying advertisers.

Available in four languages, the dashboard is "designed for the serious tweeter—the journalists, politicians, celebrities and everyone else who are trying to reach a large pool of people," the Wall Street Journal notes.  

“Understanding why some of their tweets didn’t gain much traction could help users improve their performance, thus increasing engagement—an important metric that is closely tied to the way advertisers view Twitter as an attractive platform. This could be one of the reasons why Twitter decided to make a product previously designed for paying customers to the wider pool of users.”

The dashboard gives a broad view of the number of impressions a tweet has received, favorites, profile clicks, retweets and replies, and how many times users engaged with a tweet and what that engagement was.Continue reading...

social commerce

Nordstrom, Target Turn Instagram Followers Into Sales with Like2Buy Sites

Posted by Sheila Shayon on August 27, 2014 05:19 PM

Leveraging Instagram "likes" for dollars, upscale department store Nordstrom and Target have launched Like2Buy platforms that look like Instagram and act like Instagram, but link photos directly to product pages on the retailer's site to initiate a purchase. 

“This is the first experience of its kind,” Bryan Galipeau, Nordstrom’s director of social media, told Bloomberg Businessweek. “And it’s the closest thing out there—that I’m aware of—in terms of delivering a seamless shopping experience.” Nordstrom will keep its original Instagram feed, which has nearly 530,000 followers, but link to the new shadow site. 

Instagram has 200 million engaged users who share roughly 60 million photos daily. “Everybody is trying to hack Instagram,” said Apu Gupta, cofounder of Curalate, the company that built Like2Buy, adding that so many of Instagram’s retail feeds feel like “walking into a flea market.” 

Social platforms and firms like Curalate are trying to comb through the data to present brands with social engagement metrics that can be interpreted into real-life sales leads. Just last week, Instagram and Tumblr announced new dashboards and metrics that would be available directly to brands.Continue reading...

brand news

Brand News: Apple, GM, McDonald's and more

Posted by Dale Buss on August 27, 2014 09:37 AM

TOP STORIES

Apple prepares to make largest iPad to date, report says.

GM ignition-switch fund receives claims for more than 100 deaths.

World Health Organization goes after e-cigarettes with stronger regulations.

McDonald's reviews relationship with troubled China meat supplier OSI.

Burger King encounters blowback to Tim Hortons acquisition over tax-inversion issue despite details of combination that will make it substantially a Canadian company and other attractions of the deal.

MORE BRAND NEWS

AT&T names new CEO of AT&T Mobility.

Adidas Poland launches Instragam game to promote new soccer cleats.

Airbnb announces new e-mail protections for users.

Ashley Madison comes under fire for profile-deletion fees.

Asus teases design for upcoming smartwatch.

Benefit Cosmetics taps 90s nostalgia for latest ad.Continue reading...

that's entertainment

Emmys are a Golden Opportunity for Brands to Test New Social Strategies

Posted by Sheila Shayon on August 25, 2014 08:24 PM

The 2014 Primetime Emmy Awards tonight on NBC, hosted by Seth Myers, will be the biggest social TV event to date as marketers jockey to reap rewards from Twitter, Facebook and any crevice possible in the burgeoning digital entertainment landscape.

"E! News," "Access Hollywood," the "Today Show" and Meyers' "Late Night" crew are at the helm, while Twitter will cover the red carpet pre-show with a zip line camera and Facebook introduces its “Mentions Box,” a digital “Magic 8-Ball/Etch-A-Sketch” presented to celebrities by an Access Hollywood host who will shake the device to find a question for them to answer via video.

Fans can view Glam Cam and Live from the Red Carpet live streams at @Eonline using the #eredcarpet hashtag while E! hosts respond to viewer questions submitted through Twitter and Facebook. Behind the scenes action will be posted to Instagram from Instagram influencers who attended Emmy rehearsals this weekend and an Instagram photographer will be poised to snap the first exclusive photos of winners as they exit the stage.Continue reading...

ad watch

Pinterest Takes a Note from Apple to Show Off Shiny New Features

Posted by Sheila Shayon on August 21, 2014 06:52 PM

Today, every tech advertisement is seemingly the same: cool people listening to cool music and doing cool things with their device. The Apple-esque ads, whether they intend to or not, put more focus on the consumer than the services that are being advertised, making the user the "hero" instead of said device or service. 

It's a puzzling trend, but one that's being actively adopted by more and more brands, most recently Pinterest. The photo-social network has released a handful of new ads touting its new services, including messaging, that allows for more collaboration among users. The idealistic ads are pretty, and like Apple, centralize the consumer relationship over the service.

But Pinterest isn't the only one doing something new with its platform.Continue reading...

campaigns

Gap Goes Cute and Dell Goes Cool for Back to School Season Campaigns

Posted by Mark J. Miller on August 13, 2014 11:12 AM

With kids across the US trickling back to school over the next few weeks ahead of Labor Day, Gap is kicking its back-to-school campaign into high gear coming off a 2 percent sales boost in July. This year, the company is pulling out a major social effort tied to the brand's newest social presence, @GapKids

The launch of @GapKids includes a new contest, GapKids Class of 2014, that invites “parents to submit photos of their kids for the chance to be featured in a 2015 GapKids marketing campaign,” according to a company press release. All that enter will receive “a socially sharable moving image video of their child that encapsulates the GapKids aesthetic.” Gap has had a similar program, Casting Call, for the last six years, but this year's marks a much bigger investment in social media marketing.

The hope is that parents, who the National Retail Federation says will spend nearly $75 billion on back-to-school spending, will head to the @GapKids Instagram, Twitter and Pinterest channels to share and comment on parenting-related stories.Continue reading...

brand news

In the News: Amazon, Target, Redskins and more

Posted by Dale Buss on August 13, 2014 09:05 AM

TOP STORIES

Amazon takes on Square with launch of Local Register, a mobile credit-card reader and mobile app.

Hyundai offers settlement in Korea of SUV-mileage suit.

Target plans supply-chain reset to help fix Canada woes.

Tata Motors unveils first new model in home market of India in four years after Nano falls flat.

Washington Redskins launch campaign to defend name.Continue reading...

brand news

Brand News: Southwest, Kellogg's, NFL and more

Posted by Dale Buss on August 1, 2014 09:37 AM

TOP STORIES

Kellogg's plans to revive soggy cereal sales after accelerating slide, as judge orders it to open locked-out factory in Memphis.

Southwest Air and SeaWorld end partnership in response to ongoing animal rights protests.

Yum! Brands says sales effects of China supplier scandal could deepen.

Tesla breaks ground on a contingent basis in Nevada as its loss widens.

NFL will install sensors in players' shoulder pads to track on-field data. 

MORE BRAND NEWS

Agent Provocateur releases racy brand film directed by actress Penelope Cruz:Continue reading...

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