in the spotlight

Machine Learning Helps Brands Create More Personalized Experiences

Posted by Sheila Shayon on February 9, 2015 10:34 AM

Machine learning is fast becoming a brand’s new BFF, helping companies create actionable insights from big data to improve the customer experience and (hopefully) increase brand loyalty in this Age of You, as Interbrand calls it.

Amazon and Netflix are old hands at using algorithmic insights to recommend products to customers and personalize their brands, while Facebook uses it for photo identification and NASA to identify stars more quickly.

Pinterest is also diving in, having recently acquired Kosei, whose recommendation engine understands 400 million relationships between 30 million products.Continue reading...

branded content

Tumblr Invites Brand Marketers to Create, Discover and Engage

Posted by Sheila Shayon on January 28, 2015 11:01 AM

Tumblr Travel Alberta

As Yahoo continues to test revenue models (and finally resolve its Alibaba stake), its Tumblr brand is becoming increasingly attractive as a messaging platform for marketers.

Yahoo is slowly delivering brand partners to help monetize, leverage and create engagement on Tumblr with ever more sophisticated resources for branded content and outreach.

Case in point: Tumblr's partnership with Canada's Travel Alberta, a provincial tourism program aimed at drawing American tourists north of the border to experience Banff and its other stunning sites.Continue reading...

brand news

Brand News: Apple, Malaysia Airlines, Porsche and more

Posted by Shirley Brady on January 26, 2015 08:01 AM

McDonald's Super Bowl 2015 Sneak Peek

TOP STORIES

Apple SVP (and former Burberry CEO) Angela Ahrendts outearned Tim Cook last year as China iPhone sales outstrip US for first time and brand opens latest China store in Alibaba's hometown (after reportedly agreeing to Chinese government security checks) and chases Samsung in Korea, while "simple, secure" Apple Pay propels mobile wallet payments and "Free on iTunes" drives engagement.

Malaysia Airlines site hacked by group claiming Islamic affiliation.

Porsche reportedly plans EV rival to Tesla.

Mattel fires CEO steps down after Barbie sales plunge for fifth consecutive quarter.

Super Bowl pre-Game ad reveals debated as McDonald's releases its sneak peek along with BMW (below), Budweiser aims to recapture puppy buzz, Domino's brings pizza tracker to Samsung smart TV sets for Game Day, Toyota features Paralympics champ Amy Purdy and the NFL strikes deal with Google to bring in-game clips to YouTube.Continue reading...

brand news

Brand News: Super Bowl Buzz, Old Spice Brings Back Terry Crews & more

Posted by Dale Buss on January 23, 2015 09:18 AM

TOP STORIES

Super Bowl advertising buildup continues, as BuzzFeed makes local Super Bowl buy for new ad, Carl's Jr. aims for raciest Super Bowl spot ever (above), Mtn Dew plans to offer pregame Snapchat storyNissan plays to fatherhood theme, Skittles releases its second teaserVictoria's Secret floods social media with teasers for Super Bowl ad. (Click here for the latest ads and sneak peeks.)

adidas sells Rockport shoe brand to new company that includes competitor New Balance and has high hopes for new Ultra Boost shoe.

Starbucks names a techie COO and reports earnings as brand expands mobile ordering in US.

McDonald's reports disappointing financial results as chain also faces controversy over responsibility for alleged discriminatory franchisee actions.

Old Spice re-teams with Terry Crews:Continue reading...

brand news

Brand News: MTV Goes Black and White for MLK Day

Posted by Dale Buss on January 19, 2015 09:15 AM

MTV black and white MLK Day 2015 Martin Luther King

TOP STORIES

MTV goes black and white in the US today, a first in its history, in honor of Martin Luther King Day.

Amazon plans to start making up to 12 movies a year for theaters and Amazon Prime web streaming.

Google is in talks to buy mobile-payment service Softcard as today is final day to buy Google Glass (and Tesco moves ahead with Glass app).

BlackBerryis not an acquisition target, Samsung CEO confirms, after hiring designer from Apple designer Jony Ive's old firm to overhaul its products.

Seattle Seahawks head to Super Bowl with two stars that tout competing headphone brands: Richard Sherman for Beats and Russell Wilson for Bose, while Beats finds that Dallas Cowboys receiver Dez Bryant is another ad star for brand.Continue reading...

search and destroy

Robin Williams, World Cup Take Top Honors in Google's 2014 Search Recap

Posted by Mark J. Miller on December 16, 2014 03:08 PM

In keeping with Facebook, YouTube and Twitter, Google has now released its annual summary of the most-searched topics of 2014. And while the World Cup in Brazil this past summer may have drawn a billion people to watch its final match, the event was apparently no match for the effect that Robin Williams' death would have on the Internet.

According to Google, Williams was the most-searched for subject worldwide this year, trumping the World Cup, Ebola, missing plane MH 370, ALS, Flappy Bird, Austrian drag queen Conchita Wurst, ISIS, Frozen and Sochi, Russia, the home of the 2014 Winter Olympics.

Google notes that, perhaps as a silver lining to Williams' death, searches for depression tests and mental health also went up after he died. In addition, people searched for clips to watch Williams in some of his classic roles, such as in Mork and MindyDead Poets Society and Aladdin.Continue reading...

brand news

Brand News: Old Navy, Sony, Target and more

Posted by Shirley Brady on December 3, 2014 08:30 AM

TOP STORIES

Old Navy debuts Julia Louis Dreyfus as Amy Poehler's replacement in new holiday campaign.

Sony hack investigation points fingers at North Korea as company struggles to recover from attack.

Tiger Woods talks up comeback and signs deal with India's Hero MotoCorp as global brand partner.

Duracell taps Nick Jonas for holiday campaign as P&G prepares its move to Buffett's Berkshire Hathaway and reportedly shops Wella hair care brand.

Target releases Bullseye's Playground holiday app (featuring games to entertain kids in-store) in partnership with St. Jude Children's Research Hospital: Continue reading...

brand news

In the News: HP, Samsung, American Airlines and more

Posted by Dale Buss on October 6, 2014 09:07 AM

TOP STORIES

HP confirms plans to split company, including more layoffs.

NBA reaches long-term rights deals with Time Warner and Disney, which is also busy bailing out Euro Disney.

Samsung spoofs Apple iPhone6 woes with bend testearmarks $15 billion on memory-chip production for new devices.

American Airlines and Cadillac partner to offer exclusive benefits to travelers.

Tesla prepares certified used-car plan.

MORE BRAND NEWS

Adobe expands its Creative Cloud sharing and syncing tools.

Audi sales boom prompts dealers to up investments.

BFGoodrich launches tire-toughness campaign.Continue reading...

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