Altoona, PA, Rebrands to POM Wonderful Presents, PA

Posted by Shirley Brady on April 18, 2011 12:15 PM

Altoona, PA, is renaming itself POM Wonderful Presents: The Greatest Movie Ever Sold, PA in a paid tie-in with Morgan Spurlock's film of the same name. For the princely sum of $25,000, Altoona will rename itself for 60 days beginning April 27th, when Spurlock will attend a ceremony to present the check, which will help support the local police department.

According to The Altoona Mirror, "Spurlock isn't planning to buy naming rights from any other city, said (Altoona) Planning Director Lee Slusser, who worked with other (city) officials on the deal with Spurlock. 'We're the only sellout town,' he said." 

Altoona is also the hometown of Sheetz, a regional chain of gas station convenience stores, that signed on as a sponsor of Spurlock's documentary but shied away from title sponsorship. By the way, looks like there's a renaming opportunity (Groupon?) in nearby Coupon, PA, too.

branding together

JetBlue Unveils "I Heart Blue York" Livery

Posted by Shirley Brady on February 9, 2011 09:30 AM

JetBlue yesterday launched new livery that pays tribute to New York State's iconic "I Heart New York" tourism campaign.

As announced in September, the airline partnered with Milton Glaser, the designer of NY's iconic place branding and marketing effort, on the tailfin design.Continue reading...

sports in the spotlight

Titletown: Green Bay Casts a Shadow Over Game in Chicago

Posted by Dale Buss on January 21, 2011 05:00 PM

They aren’t even playing the actual game on the “frozen tundra” of Lambeau Field in Green Bay this weekend. But the national media still can’t get enough of the city that is the unique home of the Green Bay Packers, who are playing the Chicago Bears – in Chicago – on Sunday afternoon for the National Football Conference championship and the right to advance to the Super Bowl on February 6 in Texas.

Latest to step up and profile “Titletown” – so-named during the Packers’ successful era in the Sixties – is the Washington Post, with a story this week about Green Bay, its devotion to the Packers, and how denizens are gearing up for the big game that will actually unfold a couple hundred miles to the south in Soldier Field.Continue reading...

place branding

The Pony Express Brand Rides Again

Posted by Jennifer Sokolowski on January 12, 2011 02:00 PM

Nevada has certainly seen its share of successful branding; Las Vegas itself is an example, not to mention the world-renowned brands associated with the city, from the Rat Pack to the Bellagio. Now there's an effort in the state on a very different kind of brand: promoting Nevada's Highway 50, dubbed "America's Loneliest Road," as a tourist destination − by proving that the road isn't so lonely after all.

The tourism campaign is hitched to the historic Pony Express route that 150 years ago covered 2,000 miles of wilderness between Sacramento, California and St. Joseph, Missouri. The Nevada stretch of the route is officially designated as "Pony Express Territory" and focuses on six towns  − Dayton, Fallon, Fernley, Austin, Eureka, and Ely − and the routes that link them as a "17-million acre museum."

While the building blocks of the Vegas brand may be glamour and glitz, the draw for Pony Express Territory is history and authentic Western landscapes, including a ghost town, museums, and Great Basin National Park. As the campaign's simple and effective Pony Express-branded tourism microsite says, "Undisturbed and one of a kind, our doors are always open in Pony Express Territory and there are no waiting lines."Continue reading...

place branding

Brand Brooklyn: A One-Way Bridge?

Posted by Caroline Smith on December 15, 2010 03:00 PM

Something is brewing in the borough of Brooklyn. Or rather, has been for a while, and we’re all just catching on.

In the last few years, a wealth of food and lifestyle products have been streaming across the river from Manhattan, buoyed by the essence of “cool” that the borough seems to intrinsically bestow upon them. Brooklyn-named brands abound, covering Brooklyn Ale, Brooklyn pickles, Brooklyn chocolate, Brooklyn soap, Brooklyn hipster wear, Brooklyn maternity — even cigarettes.

It’s no longer just an address; it’s a brand and a rapidly developing one at that. The only glitch seems to be that despite adoring the area, few people actually seem to visit it.Continue reading...

place branding

“Pure” Campaign Endures Michigan’s Fiscal Wreck

Posted by Dale Buss on December 3, 2010 03:00 PM

It’s all well and good for Michigan to attempt to turn around the state’s economy for the long haul, to create an effective transition from Rust Belt relic to high-tech industrial dynamo.

But for now, some of that long-term work will have to wait — while the Michigan tourism industry grabs for all the skiers and snowmobilers it can attract this season from elsewhere in the Midwest.Continue reading...

local branding

Local Sourcing Pays Off for Michigan Brands and Brand Michigan

Posted by Dale Buss on December 2, 2010 04:00 PM

When times are tough, brands can adopt a number of different strategies for rising off the floor. In Michigan — where, arguably, times are even tougher than most other places — many brands have been turning for a boost to the consumers they know best: their neighbors.

It turns out that the “buy local” movement has taken off in a strong and specific way in the US state that, along with Nevada, probably has been hardest-hit by the economic doldrums of the last few years. 

The Buy Michigan Now campaign has seen more than 5,500 Michiganders pledge their commitment to buying local products and sevices from local businesses. And Buy Michigan Now has attracted more than 2,500 businesses to its company directory, not to mention generating media buzz and local pride.Continue reading...


Harvard-Yale Face-Off: We Have a Winner

Posted by Abe Sauer on November 18, 2010 03:00 PM

In the hours before the 127th Harvard-Yale football game on Saturday, it behooves us to point out that at least one school has the advantage going into the game — at least on the playing field of public opinion.

Yale students and alum can hold their heads (if not vuvuzelas) high this weekend thanks to Harvard's depiction as a breeding ground of self-absorbed jerks and a**holes in this year's hit The Social Network. And the good news is, it no longer costs an arm and a leg to look like a Yalie!Continue reading...

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