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brand news

In the News: Barclays, S&P, KFC and more

Posted by Dale Buss on February 5, 2013 09:01 AM

In the News

Barclays CEO vows to improve bank's ethics as company sets aside $1.6 billion for legal costs following exec shake-up.

S&P and McGraw-Hill sued by U.S. over controversial mortgage bond ratings.

KFC parent Yum! Brands suffers after China scandal.

Applebee's sees social media firestorm after employee posted customer receipt online.

AT&T introduces $1 mobile hotspot (with contract).

Axe broadens men's grooming portfolio.

Amazon and Samsung unseat Apple in customer engagement ranking.

Boeing finds experts stumped over Dreamliner's faulty batteries.Continue reading...

brand strategy

Kraft Foods Revs Old Brands With Kraft Spin-Off and Mondelēz Launch

Posted by Dale Buss on October 1, 2012 02:22 PM

A major part of the logic behind the split-up of Kraft into snacks go-getter (and naming-challenged) Mondelēz International and its more tired North American grocery business is to create a "global snacking powerhouse" — and spur growth in the latter enterprise.

As Forbes noted, Kraft is moving from the New York Stock Exchange to NASDAQ with the move to spin off its North American business and rebrand its corporate parent: "Kraft is keeping its faster-growing global snacks business into a new company named Mondelēz International, ticker MDLZ, while its spun-off North American grocery business will keep the Kraft Foods name but trade under ticker KRFT. Both stocks will list on the Nasdaq when the breakup is complete, and the KFT symbol will be retired."

Now that Kraft Foods Group can begin selling shares with its own listing as an independent company after the market's close on Oct. 1st, it's time for Kraft to fulfill investor expectations as Mondelēz (which will debut on Oct. 3rd, with a defiant macron over its final 'ē') is considered to be the higher growth stock.Continue reading...

brand news

In the News: Audi, Coke, Jaguar and more

Posted by Dale Buss on April 17, 2012 08:59 AM

In the News

ABC edges out NBC in the morning.

AOL pushes to grab TV-ad dollars.

Apple loses luster on its shares.

Audi set to buy Ducati, Bloomberg reports.

BlackBerry store sits as quiet marker of RIM failed strategy.

Coca-Cola profit beats estimates.

Coty says it has lined up capital for Avon bid.Continue reading...

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