Since the end of January, more than 6.5 million people have watched a video from Sony on YouTube that is mysteriously titled "#PlayStation2013." The number of people astounds, mostly because the 44-second video pretty much says absolutely nothing, except to hint at a pending announcement by including a Twitter hashtag in its title.

Now, Sony is apparently ready to talk. The company has invited 1,200 people to a press announcement Wednesday afternoon and the expectation is that it will be to introduce the PlayStation 4, Forbes reports. 

For the millions who won’t be able to fit into the room, don’t worry. Sony will be live-streaming the event, which is fitting since one of the rumors is that aside from the new PlayStation 4 console, Sony will also announce Wednesday that those who purchase the console will be able to stream all existing PS games, the Wall Street Journal reports. All new games will be stored on optical disks.Continue reading...

In the latest example of a major brand's in-game advertising to reach gamers, Head & Shoulders has partnered with Sony PlayStation for the release of MLB 11 The Show — the #1 baseball game on the PS3. Featured in the promo: the Minnesota Twins' catcher Joe Mauer, whose fans are concerned about opening day as an injury keeps him out of spring training so far.

Rockstar Games, best known for Grand Theft Auto, has confirmed a release date for its crime thriller L.A. Noire: May 17th in North America (May 20th in Europe) for the Xbox 360 and PlayStation 3 title. The better-than-most-movies-trailer is above.

Adobe's CEO has fighting words for Apple.

Andy Warhol foundation beats lawsuit alleging rigged fakes.

Apple (Beatle's Apple) and EMI CEOs hammered out today's iTunes deal in two hours, reports the Wall Street Journal, as all 17 newly available Beatles albums enter the top 100 iTune sales on day one.

Bank of America, Wells Fargo and JPMorgan Chase agree to hold off on foreclosures.

BlackBerry-maker RIM says its PlayBook is 3x faster than Apple's iPad.

Corona signs tennis net branding deal for ATP world tour.

Ford UK shifts marketing focus to branded entertainment.Continue reading...

Microsoft rolls out its TV ad campaign in Australia for Xbox 360's Kinect technology on Sunday. The spot features footage of "real" Australians of all ages trying out the equipment — which goes on sale in about three weeks time — in constrast to the actors hired for its now-airing U.S. campaign, which you can see after the jump. Are Aussies more influenced by real people? (Just asking!)

Kinect is scheduled to launch worldwide starting with North America on Nov.  4, followed by Europe on Nov. 10, Australia and New Zealand and Singapore on Nov. 18, and Japan on Nov. 20.Continue reading...

Microsoft allowed the US National Security Administration (NSA) to "enhance" Windows 7. [Valleywag]

Piggyback: PlayStation 3 announces a portal to Facebook days after Xbox 360 offers the same. [Consumerist]

Don't believe the hype: 12 reasons Google Chrome will fail. [Econsultancy]

"Google" brand toilet paper in Vietnam. [HuffPo]