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media brands

As Serial Podcast Wraps, Marketers Rediscover Sound of Engagement

Posted by Mark J. Miller on December 18, 2014 04:04 PM

Serial podcast logo

Americans once gathered around their radios each evening to hear weekly installments of crime dramas, soap operas and other shows, but it's been decades since a program has captivated audiences in the same way. Enter "Serial," a podcast put together by the producers of American public radio's award-winning "This American Life" series hosted by Ira Glass.

Already renewed for season two, the groundbreaking podcast, which chronicled journalist Sarah Koenig's reopening of a closed 1999 murder case in real time, finished its first season today. Over the course of the past 13 weeks, it renewed interest in the format among listeners and marketers, breaking records for podcast downloads and generating interest from intrigued brand marketers along the way.Continue reading...

brand news

In the News: Facebook, Kraft, Sony & more

Posted by Dale Buss on April 10, 2012 08:58 AM

AOL eases pressure on itself with patent deal.

AT&T sells majority stake in fading Yellow Pages.

Budweiser pursues Chinese consumers as a bit of a luxury.

Coca-Cola hopes to cause Tumult with European roll-out of premium soft drink.

DirecTV pleases investors with stock-buyback plan.

ESPN launches podcasts about internal operations.

Facebook snaps up startup Instagram photo-sharing site for $1 billion in its largest acquisition. Continue reading...

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