brand mascots

When Hello Kitty Met Pedobear: The Kumamon Craze

Posted by Abe Sauer on July 8, 2013 02:57 PM

While the US struggles with multiple cartoon mascot controversies, Japan's Kumamon is taking the rest of the world by storm.

The mascot of the high speed train of Kumamoto City ("kumamon" means "bear thing" in Japanese) was launched in 2010 and is now a fixture of Japanese culture as well as an increasing number of branding and marketing campaigns. It's only the most popular anthropomorphized mascot in Japan's robust history of anthropomorphized mascots. But don't confuse Kumamon for Pedobear, another of Japan's popular kuma exports.Continue reading...

app watch

Apple Plays Whac-A-Mole With Fake Apps

Posted by Mark J. Miller on February 22, 2012 05:58 PM

Apple is revisiting the approval process for products in its apps store after a fake Pokemon game went all the way up to No. 2 in its Apps Store this week.

"Pokemon Yellow," which cost 99 cents to download, made its debut on Friday and soared in popularity, but there was one problem, as CNN reports: it was published by Home of Anime rather than the actual owner of Pokemon, Nintendo.Continue reading...

games people play

Pokemon B&W for Nintendo DS Lures Fans to Rock Center

Posted by Shirley Brady on March 7, 2011 10:30 AM

Nintendo's new black and white versions of Pokemon drew gamers of all ages to queue up in NYC's Rockefeller Center on Saturday.

Fans lined up at Nintendo World on March  to be among the first in the US to purchase the newest Pokemon video games: Pokemon Black Version and Pokemon White Version for the Nintendo DS family of systems.

Attendees in line at Rock Center were entertained with some rock: a live performance by The Presidents of the United States of America.

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