branded entertainment

Branded Entertainment Watch: Nike, Doritos, Weight Watchers and more

Posted by Abe Sauer on January 9, 2015 02:18 PM

Thai Life garbage man tv commercial

The Project: "Garbage Man" for Thai Life

The Plot: Some people see superheroes in spandex and a cape, others see them in grimy overalls with a broom.

The Verdict: Get out your Kleenex because Thai Life is back with one of its trademark true-life tales of heartbreaking humanity.Continue reading...

celebrity brandmatch

Polish Banks Battle Over Celebrity Endorsements

Posted by Mark J. Miller on June 3, 2011 03:00 PM

If New Zealand ends up banning brand endorsements by celebrities, they can always head to Poland.

Polish banks are on a spending spree so far this year to hire celebrity endorsements, such as Antonio Banderas, to bring the funny to the business of money.Continue reading...


Greatest American Muscle Car Commercial Is Not American

Posted by Abe Sauer on February 22, 2011 11:00 AM

A month ago, we brought you the greatest BMW ad in history, which, coincidentally, was not made by BMW. Now, the greatest American muscle car appreciation commercial for Ford Mustang was not made by Ford... or by an American.

Conceived and filmed by the "Polish Mustang Club" (Mustang Klub Polska), the above five minute video does more for Mustang appreciation than anything we've seen in the US since Bullit.

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lather, rinse, rebrand

ZU Vodka: Poland's Żubrówka Finally Makes It to Where the (Other) Buffalo Roam

Posted by Jennifer Sokolowski on January 24, 2011 03:15 PM

Żubrówka, an artisinal Polish vodka flavored with rare wild “bison grass,” has long been a hit across Europe. It’s finally stampeding its way to the U.S., with a shortened name and FDA-approved list of ingredients.

This is not just another flavored vodka. Herbal, sweet and greenish in color, Żubrówka has been part of Polish culture for centuries and its mystique is tied up with the area where the grass grows, the Bialowieza Forest, a primeval preserve. The last remaining herds of European bison (cousins to the American bison) live here and have a fondness for the grass that flavors Żubrówka.

The vodka itself is named after the bison (żubr in Polish), with an image of one on the label, and each bottle contains a stalk of the bison grass — the reason it was banned in the U.S. until recently.Continue reading...

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