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fashion week

Mercedes-Benz Fashion Week Brings Fall 2012 Inspiration to the World

Posted by Sheila Shayon on February 8, 2012 07:01 PM

New York Giants Super Bowl champion Victor Cruz cut the ribbon today in a kick-off event for New York's Mercedes-Benz Fashion Week, now gearing up to debut Fall 2012 collections starting Thursday morning at Lincoln Center.

There's also a whirlwind of virtual activity in what the HighLow blog calls "the most egalitarian" New York Fashion Week yet, including a Facebook invitation to RSVP to live-streams of the runway shows and join the conversation on Twitter via the #liverunway hashtag.

YouTube and Maybelline will once again sponsor a real-time YouTube channel that will bring 30 of the Fall 2012 runway shows to the world. The runway videos will also be archived at the Mercedes-Benz Fashion Week YouTube channel.

Cover Girl is partnering with Polyvore and the Fashion Institute of Technology on Polyvore.com/Live, which will see four FIT grads debut their collections to an audience of fashion insiders and bloggers: Lauren Bagliore, Vengsarkar “Ven” Budhu, Sergio Guadarrama, and Dana-Maxx Pomerantz.Continue reading...


Joyus: An Ex-Googler's Closely Watched E-Commerce Foray

Posted by Sheila Shayon on August 8, 2011 11:00 AM

A new entrant in the highly competitive luxury e-commerce sales game, Joyus, is being closely watched as it aims to make over the bad image that infomercials gained on late-night TV through the years.

The reason: Sukhinder Singh Cassidy, the former Google executive who dreamed up Joyus after being named one of Fortune's 50 Most Powerful Women in Business (and one of its new "Valley Girls" shaking up Silicon Valley).

"If you think about the ways to sell online, video is underutilized," she observes to the New York Times' Bits blog. "It’s a new way for brands to merchandise their product."Continue reading...


Zappos' Virtual VIP Dressing Room Lets Shoppers Sashay Virtual Catwalk

Posted by Sheila Shayon on May 17, 2011 11:00 AM

What do you do after you’ve successfully reached your brand’s goal of becoming the largest online destination for shoes…and you’ve already added handbags, eyewear, clothing, watches, and kids’ merchandise to your inventory?

If you’re Zappos, you introduce VIP customer status, including free overnight shipping, points for purchase to ascend the VIP leaderboard, a selection of avatars for onsite identity, and badges for signing up and writing reviews. And then you sweeten VIP membership with fun personalization features to enhance the shopping experience.Continue reading...

kiddie brands

FashionPlaytes: Where DIY Means Design It Yourself

Posted by Sheila Shayon on October 12, 2010 04:30 PM

FashionPlaytes, is a teen fashion site and a virtual design studio for girls just defining their personal style. A user chooses a basic garment, adds “embellishments” like custom labels, ribbons, and patterns and then orders their haute couture creation online.

The design-it-yourself clothing etailer targets tweens, girls ages 5 through 12, a user base that has created nearly 200,000 unique garments on the site since its launch last fall.

Since its founding in 2009, the company has raised a total of $5.8 million. It's also become much savvier about reaching out to tweens and working with brands beloved by that demographic.Continue reading...

brand news

Headline Roundup: Brand Assistance

Posted by Sara Zucker on February 17, 2010 09:44 AM

Google's 'enhanced listings' leave many wondering if sales will increase, too. [Econsultancy]

Opening Night of the Olympics brings a boost in sales for all brands involved. [Adweek]

In an attempt to mold with changing times, accessories brands are lowering prices. [WWD]

BMW's new ad campaigns will focus on safety and its customers' satisfaction. [WSJ]

Madonna and Macy's are discussing the creation of a clothing and lingerie line. [WWD]

Akamai Technologies wants its $217 million back from Deutsche Bank. [Boston Herald]Continue reading...

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