brand news

Brand News: Apple, Ferrari, Target and more

Posted by Dale Buss on September 10, 2014 09:31 AM

TOP STORIES

Apple, under pressure to innovate, unveils iPhone 6 phones, Apple Pay mobile service and fitness-monitoring Apple Watch as brand gets "a little goofy" in first iPhone 6 ads and moves cautiously on data-sharing with Apple Pay, and Walgreen and a slew of merchants sign up and financial brands including Visa support it. Verizon and Sprint are already offering iPhone 6 discounts, while OK Go accuses Apple of ripping off its video for its launch teaser above.

Nike officially drops Baltimore Ravens player Ray Rice following domestic violence scandal. NFL, meanwhile, still scores big on television but faces questions about female fans in wake of Rice incident and possible action by regulators to scrap blackouts.

Ferrari chief quits following stand-off with Fiat Chrysler head Marchionne.

Microsoft nears deal to buy Minecraft-maker Mojang.

Target narrows its bullseye with emphasis on signature products as The Home Depot joins the data breach club.

MORE BRAND NEWS

Alibaba ventures into mobile games in search for new growth areas.

Audi plans to unveil self-driving system.

BMW pushes off decision whether to build electric MINI.

Clorox-owned Burt's Bees celebrates 30th birthday with Burt.

Colgate recruits actress Danica McKellar for smile promotion.Continue reading...

chew on this

Golden Years: Pop-Tarts, Nutella Take Different Paths To 50th Anniversaries

Posted by Dale Buss on June 11, 2014 10:14 AM

Nutella and Kellogg’s Pop-Tarts started from very different places to end up as very similar brands: mainstream snack sensations celebrating their 50th anniversaries this year.

Pop-Tarts began as a favorite breakfast convenience for American moms to give to their boomer offspring, while Nutella was long popular in Europe and now is riding a wave of adoration as a guilty pleasure in the United States as well.

Kellogg is still continually repositioning its well known ready-to-eat cereal brands as better-for-you breakfast choices in a variety of ways, but the company basically has given up making a lot of nutritional pretensions for Pop-Tarts toaster pastries.Continue reading...

chew on this

Kellogg Reintroduces Scooby Doo Cereal to New Generation

Posted by Dale Buss on December 11, 2012 11:01 AM

If new products are the lifeblood of a mature business, then hearts at Kellogg's are pumping a mile a minute these days. The venerable cereal maker continues to tap into its innovative side with a bevy of new products on their way to grocery stores.

The new offerings build on the company's recent Krave chocolate cereal launch — its most successful in two decades. Kellogg struck gold beginning several years back by leveraging its Special K breakfast cereal into a weight-loss brand and adding a variety of new products under that brand, including nutrition bars, resulting in a hugely successful extension and rejuvenation of an old franchise.

Since then, Kellogg has continued to go back to the new-product well, especially combining its trusted and high-performing lineup of traditional brands with new approaches.

For example, one of the new versions of breakfast favorites, Pop-Tarts Oatmeal Delights, tries to take advantage of the steadily increasing appeal of oats as a better-for-you ingredient. Pop-Tarts Oatmeal Delights are sprinkled with toasted cinnamon-oats crumbles on a baked oat-flour crust, debuting in two flavors.

Another fave getting an update? Why, Scooby Doo, of course!Continue reading...

sporting brands

Marketers Gearing Up for Football Season

Posted by Mark J. Miller on August 22, 2012 05:12 PM

Put all that talk of concussions and what Joe Paterno knew and when and just how Tim Tebow is going to fit into the New York Jets offense, real football is coming soon. Actual bodies wearing actual pads in actual games will soon be filling up America’s TV screens and you can be sure that marketers are getting ready for some pigskin action.

Fantasy football from Yahoo! got underway today and big brand names were all over it. Citi, Miller Lite, Snickers, Toyota, and Visa all found ways to get their names onto the Yahoo! Fantasy Football pages in one way or another, whether it is the Toyota Hall of Fame: Legends of Fantasy Football or the Visa Stat Tracker. Snickers and Miller Lite have both selected to sponsor content that is “personalized” to each individual fantasy user. They’ll all benefit from Yahoo!’s attempts to push their fantasy users to keep up with their teams across a variety of platforms, including Connected TVs and mobile devices, a company release notes. Continue reading...

brand extensions

Pop-Up Pop-Tarts World is Toast

Posted by Shirley Brady on January 6, 2011 03:00 PM

The brand born to be a pop-up shop has pulled the plug.

Kellogg's has quietly shuttered Pop-Tarts World, its first "branded experience" and retail outlet, which offered "Pop-Tarts Sushi" and "Ice Cream Sammys" in mid-town Manhattan. AP described it (above) as "an alternate breakfast pastry-filled universe" when it opened last August.

The NYC shop folded on Dec. 31 (missed opportunity to feed ravenous New Year's revellers?), likely because it wasn't in a high-traffic area and attracting many tourists. Its 42nd Street location was closer to Bryant Park and on the edge of Times Square — typically a mecca for marketers — which may have contributed to its demise.Continue reading...

brand news

In the News: BP, H-P, Blackberry

Posted by Dale Buss on August 9, 2010 09:00 AM

BP tells U.S. officials its cement plug for damaged well was a success, and that its Gulf clean-up costs have passed $6 billion.

H-P faces questions over whether its board acted too rashly in demanding the resignation of CEO Mark Hurd, as the woman at the center of his ethics scandal identifies herself. The New York Times writes, "turning the page on the scandal won't be easy" for HP.

BlackBerry-maker Research in Motion faces a deadline of today to test proposed solutions to its security challenges in Saudi Arabia, as a temporary agreement keeps its services intact there.Continue reading...

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