brand news

Brand News: Amazon, McDonald's, NHL and more

Posted by Dale Buss on November 14, 2014 09:28 AM


Amazon reaches agreement with Hachette over book sales.

McDonald's plans to open in Kazakhstan after closings in Russia.

Honda returns as official sponsor of the NHL.

Starbucks caught in corporate tax crossfire between EU and Netherlands.

Virgin America prices IPO. Continue reading...

brand news

Brand News: RadioShack's Weird Al Holiday, M&S, McRib and more

Posted by Dale Buss on November 7, 2014 09:18 AM


RadioShack drafts Weird Al Yankovic for holiday "Toyland" ad campaign.

Ford swaps exec titles as Jim Farley named EVP and president of Europe, Middle East and Africa and Stephen Odell becomes EVP of global marketing.

Home Depot discloses that 53 million e-mail addresses also were taken in data breach.

McDonald's is bringing back McRib to 75 percent of U.S. stores.

Marks & Spencer launches philanthropic "Follow the Fairies" holiday campaign.Continue reading...

brand and bottle

Booze News: Sea Beer, Space Whisky and more

Posted by Mark J. Miller on September 26, 2014 07:02 PM

• Samuel Taylor Coleridge may have looked at the ocean and seen “water, water, everywhere, but not a drop to drink,” but at least one brewer saw it a little differently. A new beer, Er Boqueron, is made from “exhaustively” filtering water from the Mediterranean Sea, according to The Drinks Business blog. The beer’s label has won a design award in Spain and the drink itself took home two gold stars at the annual Superior Taste Awards, which is overseen by 120 chefs and sommeliers.

• Scottish whisky distiller Ardbeg just released its latest batch of single-malt Supernova. To celebrate, though, it did something it had never done before: unloaded whisky that had been floating around the Earth 15 times a day for the last three years on the International Space Station. It isn’t known if the space whisky experiment has been a success scientifically but it certainly is paying off on the PR front.

• America may soon have its first known crowdfunded beer. New laws in Wisconsin have allowed MobCraft Beer in Madison to go over cash to help fund the brewing of its beers.Continue reading...

brand news

Brand News: Cannes Day 3, Amazon Phone, GM Testifies and more

Posted by Shirley Brady on June 18, 2014 09:08 AM


Cannes Lions continues (above, Scott Ferris, Microsoft's GM of content advertising) with first round of Grand Prix winners announced.

Amazon phone reveal by "secretive" R&D lab today in Seattle sparks speculation, as BlackBerry joins Amazon's Appstore.

YouTube to launch paid music service.

GM's Barra is back on the hotseat today on Capitol Hill as automaker faces $10 billion recalls suit.

Beats headphones have been banned at the World Cup.


Activision expands Skylanders licensing.

Apple secures 31 new patents as stores get exclusive window on Beats products.

Dr. Oz grilled on weight loss claims.

eBay pulls Chinese "spyware phones."

Facebook's ephemeral Slingshot app annoys some users.Continue reading...

brand news

In the News: Starbucks, Hanes, Time Inc. and more

Posted by Dale Buss on July 24, 2013 09:21 AM

In the News

Starbucks teams with Groupe Danone to market new yogurt line.

HanesBrands buys Maidenform.

Time Inc. may look to further spinoffs.

Aereo targets 25 percent of TV users.

Apple is boosted by strong iPhone sales despite profit dip.

Boeing sees profit rise on strong aircraft sales as it awaits EU directive on Dreamliner safety.

Cadillac plans to rest its laurels in logo redesign, report says.

Carl's Jr. rolls out Pop Tarts ice-cream sandwich system-wide.

Caterpillar cuts outlook.

Daimler eyes recovery in Europe.Continue reading...

brand news

In the News: Walmart, Abercrombie & Fitch, Microsoft and more

Posted by Dale Buss on May 16, 2013 09:20 AM

In the News

Walmart posts mixed results, expects "challenging" quarter; earnings report also discloses $73M expenses related to foreign bribery probes.

Microsoft to Google: We need APIs to fix YouTube app.

Abercrombie & Fitch signs Bangladesh safety agreement as deadline passes for Gap deal.

Apple defends brand (but not Steve Jobs) in US book price-fixing suit.

Boeing and GE hunt for engine defect in 777s.

Campbell Soup uses digital marketing to target Millennials.

Capri-Sun targeted by German ad watchdog for misleading marketing.

Cisco profit is boosted by services.Continue reading...

brand news

In the News: Amex Syncs Twitter, and more

Posted by Dale Buss on March 12, 2012 09:01 AM

In the News

American Apparel may have a knight in shining armor: George Soros.

American Express sees millions of Twitter Sync coupons redeemed within first five days.

Ann Taylor tweaks brand lineup.

Apple finds iPhone falling behind Samsung in China.

BBC America bets on New Yorkers as tastemakers for new cooking show.

Barnes & Noble tests Penguin publishing boutiques in its stores.

CNN reportedly in talks to acquire Mashable.

Chevrolet shows off networked car at SXSW.

Chevron plays catch-up in shale gas.

Chipotle gets a big bang for the little buck.Continue reading...

chew on this

Popeyes Louisiana Kitchen to Expand in California

Posted by Mark J. Miller on October 26, 2011 12:02 PM

Popeyes Louisiana Kitchen may have its home base thousands of miles away, but don’t think that’s going to stop it from taking over as much of California — specifically, Southern California — as it can.

Restaurant News reports that the 39-year-old Louisiana-based fried chicken fast food restaurants “has launched an aggressive growth plan to increase its presence in Southern California.”

To that end, according to Popeyes' own press release, it's “seeking bold, passionate multi-unit operators to invest in new restaurants in Los Angeles and San Diego.”

Restaurant News notes that the company’s dollar share of the chicken quick-serve restaurant business is at a 10-year peak in the US. To help ease fears of potential franchisees, Popeyes is hosting two seminars this month in L.A. and San Diego.Continue reading...

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