#LifeWith3M: 3M Kicks Off Global Brand Campaign at SXSW

Posted by Mark J. Miller on March 12, 2015 05:05 PM

3M has turned out plenty of brands that consumers know and use on a daily basis such as Scotch tape and sponges, Command products and those ubiquitous Post-it notes as well as a few names that likely aren’t as familiar to the everyday consumer, such as Filtrete.

Now the company that has been around since 1902 would like the world to know that it’s not only behind these items that make life easier—it's also busy innovating across its brands and products.

To help bring that idea home, 3M is unleashing its first global brand campaign in 25 years. It all kicks off Friday at the SXSW Interactive festival with the nerdtastic 3M Life Lab, a booth built out of materials that 3M invented.Continue reading...

brand news

Brand News: Apple, Amazon, Uber and more

Posted by Dale Buss on December 8, 2014 08:31 AM


Ford tops 1 million in annual China sales.

Amazon tests restaurant delivery service in bid to keep disrupting itself.

UBS turns to artificial intelligence to advise clients.

Uber driver in India arrested on rape charges.

Apple promotes iPad Air 2 (and apps from Post-it and others) in U.S. TV spot:Continue reading...

brand news

In the News: JCPenney, McDonald's, Disney and more

Posted by Dale Buss on March 8, 2013 09:03 AM

In the News

JCPenney cuts an additional 2,200 jobs and delays stocking Martha Stewart products as judge suggests mediation with Macy's.

McDonald's U.S. sales slip, but less than anticipated.

Disney welcomes new movie-studio chief and big plans for Star Wars franchise.

Adidas is hot on heels of Nike in sportswear in China.

Amazon logs rising revenue from servicing cloud's server needs.

Arby's targets "modern day traditionalists."

Cablevision claims coercion led to deal with Viacom.

Caribou Coffee launches new branding campaign.

Citi passes stress tests.Continue reading...

what becomes a legend most?

Move Over, Post-it: 3M Looks to Make Parent Brand Sticky with Innovation Story

Posted by Mark J. Miller on November 23, 2011 01:01 PM

3M is 112 years old and owns a brand that has become woven into the fabric of American culture: the Post-it. But that’s not all the company has going on and there is now a long, well-researched rebranding underway, according to

3M came up with the technology for Post-its in 1968 but it wasn’t sold to the masses till 1980. Like that experience, 3M constantly has various products cooking on various burners and brands until one is ready to let loose. The consistent innovation that takes place within its walls is what the company is attempting to rebrand itself with, the site notes.

“From YouTube videos on its own 3M channel to printed advertisements and internal brand collateral, the image 3M is working to project showcases innovation in fields ranging from dentistry and health care to renewable energy and mobile technology,” said Glenn Carter, 3M Co.’s manager of innovation communication.Continue reading...

brand bites

Brand Bites: Chrysler and Sprint Spoofs, Lady Gaga Flips Off Fashion, Post-It Wars

Posted by Abe Sauer on September 2, 2011 11:55 AM

Bandit brand pulls ultimate spoof on fellow Michigan native Chrysler with "Imported from Remus" ad for its wood chippers.

Denny's new Mac'n'Cheese Patty Melt will melt your arteries.

On eve of New York Fashion Week, Lady Gaga disses New York Times fashion critic and releases six-part "fashion film" series to promote new single:Continue reading...

it's on!

Sticky Marketing: 3M Poised to Gain From Nobama Post-it Protest

Posted by Abe Sauer on April 29, 2011 05:00 PM

American political debate has become so dysfunctional that partisans have finally begun speaking with each other solely through Post-it notes, like a nearly-divorced couple that can't bear to look at each other.

In a new anti-Obama campaign that is picking up steam in the US, frustrated fuel consumers have taken to posting sticky notes on gas pumps with messages such as "How's that hope and change working for ya?" and "Nobama 2101!"

Clearly, there can only be one winner here.Continue reading...

brand accolades

3M Sticks With Post-it After 30 Years

Posted by Barry Silverstein on July 28, 2010 12:00 PM

You might call it a lesson in stick-to-itiveness. The 3M Post-it Note brand is turning 30 this year, but it wouldn't even be a product if not for the company's resilience. Find out how the brand is celebrating after the jump.Continue reading...

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In the News: Google and Disney Get Social

Posted by Dale Buss on July 28, 2010 09:00 AM

Google is developing a rival (not clone, says CEO Eric Schmidt) to Facebook. One of the parties it's talking to: Playdom, a social games developer that was just bought by Disney for $763 million.

Amazon incorporates Facebook recommendations, while Kindle sees first million bestselling author: Stieg Larsson.

Apple unveils $69 "magic trackpad."

BMW gets wrist slapped in the U.K. for ad claiming "0% emissions."

Continental-United merger receives EU go-ahead to create the world's largest airline.Continue reading...

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